24-25 CIRM 060 - Public Relations Agency

The California Institute for Regenerative Medicine (CIRM) is seeking proposals from qualified public relations agencies to develop and execute a comprehensive public relations strategy over a 12-month period. The selected agency will focus on an earned media strategy and strategic media placements to increase brand awareness and visibility for CIRM, enhance its reputation in the media, secure strategic media placements, develop and implement an earned media strategy, and foster relationships with key media personnel and influencers in the regenerative medicine and life science fields. The agency must have at least 5 years of experience in the healthcare, biotechnology or community health fields, and have conducted at least 5 successful public relations contracts in those fields within the last 5 years. Proposals are due by September 13, 2024, and the contract award is anticipated on September 24, 2024. The initial funding for the contract is estimated to be approximately $100,000, with the potential for two 1-year contract extensions.

The contract opportunity is open to firms located within the state of California and surrounding jurisdictions, which include various cities, counties, and census-designated places. No set-aside designations or restrictions on the types of organizations that can respond are specified. The RFP does not mention any incumbent vendors or current contractors, nor does it provide any details on existing infrastructure or technology that requires integration. The RFP states that CIRM may reject any or all proposals, and costs incurred for developing proposals are the responsibility of the proposer.