Media Purchaser/Buyer of Advertising

The Connecticut Housing Finance Authority (CHFA) is seeking qualified firms to serve as a media purchaser and/or buyer for advertising campaigns related to its products, programs, and services. This Request for Proposal (RFP), designated as CHFA 276, targets professional media purchasing services to support the agency's marketing and communication efforts. Potential vendors must be capable of developing and executing comprehensive media buying strategies across various channels to promote CHFA's initiatives effectively. The solicitation requires electronic submission of proposals by Monday, October 21, 2024, at 12:00 p.m. EDT, with the full procurement period running from September 20, 2024, to October 22, 2024. While specific evaluation criteria are not explicitly detailed in the documents, interested firms are directed to review the complete RFP on CHFA's website under the "About Us" section for comprehensive requirements. The primary contact for this procurement is Shelly Mondo, who can be reached at CHFA's Rocky Hill, Connecticut office.

The RFP indicates that the opportunity is open to all vendors and CHFA is operating as an Affirmative Action/Equal Opportunity Employer. No specific set-aside designations for disadvantaged businesses or minority-owned enterprises are explicitly mentioned in the procurement documents. The solicitation does not provide information about incumbent vendors, existing contract infrastructure, or specific technology integration requirements. Additionally, no estimated total contract value, budget range, or anticipated contract duration is disclosed in the available documents. The RFP specifies Free On Board Destination delivery terms with vendor-specified payment terms, suggesting flexibility in the financial arrangements. Vendors interested in responding should carefully review the full RFP on CHFA's website and prepare comprehensive proposals that demonstrate their capability to support the authority's media purchasing and advertising needs.