Youth Cannabis Prevention Media Campaign Evaluation

The California Department of Public Health (CDPH) is soliciting proposals for a comprehensive evaluation of a statewide Youth Cannabis Prevention Media Campaign through RFP #25-10049. The procurement seeks a single contractor to develop and implement a multi-year evaluation plan focusing on educating California youth aged 13-20 and their parents/guardians about cannabis use risks and prevention strategies. Key deliverables include developing an evaluation plan, conducting public opinion surveys, performing social media listening, generating descriptive statistics, and producing detailed evaluation reports across multiple survey waves. The evaluation will measure campaign impacts on youth cannabis use, social norms, behaviors, knowledge, and attitudes. Proposals are due by 3 PM on October 7, 2025, and must be submitted to CDPH's Centralized Contract Services Unit. The contract term runs from January 2, 2026, through December 31, 2029, with potential for a one-year amendment. Evaluation criteria will likely include technical approach, personnel qualifications, previous experience, and comprehensive budget details.

The procurement is open to a wide range of entities, including commercial businesses, nonprofit organizations, state universities, and other qualified organizations. California law mandates Disabled Veteran Business Enterprise (DVBE) participation of 3% for contracts exceeding $5,000, which applies to all proposers, including out-of-state firms. The project is funded through the California Marijuana Tax Fund's Youth Education, Prevention, Early Intervention and Treatment Account (YEPEITA), established under Proposition 64. The maximum contract amount is $3,000,000, with proposals exceeding this amount deemed non-responsive. Contractors must provide detailed work plans, quarterly progress reports, and adhere to strict data privacy and security protocols. Proposers are required to complete extensive documentation, including project personnel summaries, budget details, previous experience templates, and various certification documents demonstrating business integrity and capability to perform the contracted services.