CAAM_RFP # 25723 - Public Relations Consultant Services

The California African American Museum (CAAM) has issued Request for Proposal (RFP) #25723 for Public Relations Consultant Services, seeking a contractor to manage media outreach and communications across Los Angeles County jurisdictions, including Los Angeles City, East Los Angeles CDP, and Lake Los Angeles CDP. The primary objective is to secure a consultant with 10-15 years of experience in museum, arts, and culture public relations to oversee comprehensive media strategies for CAAM's exhibitions and programming. Key deliverables include developing seasonal press releases, securing 6-8 media placements per season, coordinating interviews, and providing strategic support for the museum's upcoming 50th anniversary events. The initial contract term spans from November 1, 2025, through October 31, 2028, with potential for two additional one-year extensions. A mandatory pre-proposal conference is scheduled for September 23, 2025, and proposal submissions are due by October 3, 2025, at 4:00 PM PST. The evaluation process will utilize a two-phase scoring system, with 100 points allocated for the written proposal and 100 points for the fee proposal, focusing on the consultant's strategic approach, media placement capabilities, and overall communication expertise.

The RFP provides preference opportunities for small businesses and disabled veteran-owned businesses, potentially offering additional incentive points based on their level of participation. While specific budget ranges are not explicitly detailed, the contract will include a monthly fee structure to be negotiated with the selected consultant. The procurement appears open to qualified public relations firms and consultants with substantial experience in cultural institution communications, with no strict limitations on business size or type beyond the preference points. No incumbent vendor information is provided in the available documentation. The solicitation emphasizes the importance of strategic media planning, exhibition promotion, and comprehensive communication support for CAAM's cultural programming. Proposers will need to demonstrate a robust understanding of arts and culture media landscapes, with the ability to generate significant local and national press coverage for the museum's exhibitions and events.