National education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ)
Active Awarded
- Contract number
- 75FCMC25DJ002
- Awardee
-
Daniel J Edelman Inc. UEI DJEAK18EKF64
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Task orders
- 1 $5,000 obligated
Award facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Combined order value
- $5,000 Current and potential, with all options
- Last date to order 16% complete
- IDV ceiling <1% used
- $5,000,000,000.00
- Maximum order
- $5,000,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
This Indefinite Delivery Contract was awarded by the Centers for Medicare and Medicaid Services (CMS), a civilian federal agency, to Daniel J Edelman Inc., a global public relations and marketing consultancy firm. The $5 billion, multiple-award contract has an ultimate completion date of August 31, 2032.
The contract, known as the National Education Campaign & Outreach Contract (NEC) IDIQ, will provide CMS with a multi-year mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns for CMS programs such as Medicare, Medicaid, and the Health Insurance Marketplace. Task orders may include proposing campaign strategies, implementing large-scale integrated communications campaigns, developing outreach to underserved communities, and applying measures to track and evaluate campaign effectiveness. This full and open competition contract does not utilize any set-asides and includes a small business utilization evaluation criterion.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Kick-off task order for the national education campaign & outreach contract (NEC) indefinite delivery, indefinite… | Centers for Medicare and Medicaid Services | $5,000 |
Quick answers
Who was awarded contract 75FCMC25DJ002?
75FCMC25DJ002 was awarded to Daniel J Edelman Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25DJ002 worth?
Orders under 75FCMC25DJ002 have obligated $5,000. 75FCMC25DJ002's own ceiling is $5,000,000,000. A single order can be worth up to $5,000,000,000.
How many orders have been placed under contract 75FCMC25DJ002?
1 order has been placed under 75FCMC25DJ002, the latest on September 22, 2025.
Who can order from contract 75FCMC25DJ002?
75FCMC25DJ002 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 75FCMC25DJ002 part of a contract vehicle?
Yes. 75FCMC25DJ002 is part of National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25DJ002 competed?
The extent of competition for 75FCMC25DJ002 was full and open competition. The government received 16 offers.
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