New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity…
Active Awarded
- Contract number
- 75FCMC25DJ005
- Awardee
-
Ogilvy Public Relations Worldwide LLC UEI YCLRN5L7BC19
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Task orders
- 1 $5,000 obligated
Award facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Combined order value
- $5,000 Current and potential, with all options
- Last date to order 16% complete
- IDV ceiling <1% used
- $5,000,000,000.00
- Maximum order
- $5,000,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
The Centers for Medicare & Medicaid Services (CMS) has awarded a $5 billion, 7-year Indefinite Delivery, Indefinite Quantity (IDIQ) contract for the National Education Campaign & Outreach Contract (NEC) program to Ogilvy Public Relations Worldwide LLC, a foreign-owned, for-profit communications firm.
The NEC IDIQ contract will provide CMS with a mechanism to develop, implement, and evaluate national integrated communications campaigns for CMS programs such as Medicare, Medicaid, and the Health Insurance Marketplace. The contract scope includes proposing campaign strategies, implementing large-scale national communications campaigns, and developing targeted outreach to underserved or disadvantaged communities. The contractor will be expected to apply data-driven planning, digital advertising, and performance measurement to meet the agency's outreach objectives for its 160+ million beneficiaries.
Description
New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity contract (IDIQ) is to provide the centers for medicare &
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Kick-off task order for the national education campaign & outreach contract (NEC) indefinite delivery, indefinite… | Centers for Medicare and Medicaid Services | $5,000 |
Quick answers
Who was awarded contract 75FCMC25DJ005?
75FCMC25DJ005 was awarded to Ogilvy Public Relations Worldwide LLC by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25DJ005 worth?
Orders under 75FCMC25DJ005 have obligated $5,000. 75FCMC25DJ005's own ceiling is $5,000,000,000. A single order can be worth up to $5,000,000,000.
How many orders have been placed under contract 75FCMC25DJ005?
1 order has been placed under 75FCMC25DJ005, the latest on September 22, 2025.
Who can order from contract 75FCMC25DJ005?
75FCMC25DJ005 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 75FCMC25DJ005 part of a contract vehicle?
Yes. 75FCMC25DJ005 is part of National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25DJ005 competed?
The extent of competition for 75FCMC25DJ005 was full and open competition. The government received 16 offers.
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