New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity…
Active Awarded
- Contract number
- 75FCMC25DJ004
- Awardee
-
Ketchum Inc. UEI CZJKHV86FSB2
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Task orders
- 1 $5,000 obligated
Award facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Combined order value
- $5,000 Current and potential, with all options
- Last date to order 16% complete
- IDV ceiling <1% used
- $5,000,000,000.00
- Maximum order
- $5,000,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
The Centers for Medicare and Medicaid Services (CMS), a civilian agency within the Department of Health and Human Services (HHS), has awarded a $5 billion, multiple-award Indefinite Delivery, Indefinite Quantity (IDIQ) contract called the National Education Campaign & Outreach Contract (NEC) to provide a multi-year mechanism for conducting national integrated communications campaigns. The purpose of the NEC IDIQ is to allow CMS to execute large-scale outreach, education, and communication initiatives for its programs, such as Medicare, Medicaid, and the Health Insurance Marketplace, targeting audiences of at least 50 million people. The contract is a full and open competition with no set-asides, and the performance location is primarily in Arlington, Virginia. The contract period of performance runs through August 31, 2032, with an initial delivery order awarded to Ketchum Inc., a global public relations and communications firm, to support the campaign kick-off.
The NEC IDIQ contract will task the prime contractors with proposing comprehensive campaign strategies, developing and implementing national integrated communications campaigns, and conducting outreach targeting underserved or disadvantaged communities to help advance health equity. The contracted services may include media planning and buying, digital advertising, earned media outreach, and campaign evaluation. This IDIQ vehicle will enable CMS to centrally manage and coordinate its nationwide communication and outreach efforts across its various healthcare programs and initiatives.
Description
New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity contract (IDIQ) is to provide the centers for medicare &
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Kick-off task order for the national education campaign & outreach contract (NEC) indefinite delivery, indefinite… | Centers for Medicare and Medicaid Services | $5,000 |
Quick answers
Who was awarded contract 75FCMC25DJ004?
75FCMC25DJ004 was awarded to Ketchum Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25DJ004 worth?
Orders under 75FCMC25DJ004 have obligated $5,000. 75FCMC25DJ004's own ceiling is $5,000,000,000. A single order can be worth up to $5,000,000,000.
How many orders have been placed under contract 75FCMC25DJ004?
1 order has been placed under 75FCMC25DJ004, the latest on September 22, 2025.
Who can order from contract 75FCMC25DJ004?
75FCMC25DJ004 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 75FCMC25DJ004 part of a contract vehicle?
Yes. 75FCMC25DJ004 is part of National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25DJ004 competed?
The extent of competition for 75FCMC25DJ004 was full and open competition. The government received 16 offers.
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