Indefinite Delivery Contract 75FCMC25DJ007

This Indefinite Delivery Contract (IDC) was awarded by the Centers for Medicare and Medicaid Services (CMS), a civilian federal agency, to IPG Dxtra, Inc. (doing business as Weber Shandwick) as a prime contractor. The purpose of this $5 billion, multiple-award, 7-year IDIQ contract is to provide CMS with a mechanism to support the development, implementation, and evaluation of national integrated communications campaigns for CMS programs such as Medicare, Medicaid, and the Health Insurance Marketplace.

The contracted services include proposing comprehensive campaign strategies, implementing large-scale integrated communications campaigns targeting populations of at least 50 million people, and developing and implementing campaigns to reach underserved or disadvantaged communities and multicultural audiences. This may involve translating materials, conducting media planning and buying, establishing key performance indicators, and applying quantitative and qualitative measures to track campaign effectiveness. No set-asides were used for this full and open competition, but there is a small business utilization evaluation criterion and subcontracting requirements for large businesses.