New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity…
Active Awarded
- Contract number
- 75FCMC25DJ007
- Awardee
-
IPG Dxtra, Inc. UEI RXN6RGGRJD71
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Task orders
- 3 $51,004,811 obligated
Award facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Combined order value
-
- $51,004,811 Current, with exercised options
- $180,004,154 Potential, with all options
- Last date to order 16% complete
- IDV ceiling 1% used
- $5,000,000,000.00
- Maximum order
- $5,000,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
This Indefinite Delivery Contract (IDC) was awarded by the Centers for Medicare and Medicaid Services (CMS), a civilian federal agency, to IPG Dxtra, Inc. (doing business as Weber Shandwick) as a prime contractor. The purpose of this $5 billion, multiple-award, 7-year IDIQ contract is to provide CMS with a mechanism to support the development, implementation, and evaluation of national integrated communications campaigns for CMS programs such as Medicare, Medicaid, and the Health Insurance Marketplace.
The contracted services include proposing comprehensive campaign strategies, implementing large-scale integrated communications campaigns targeting populations of at least 50 million people, and developing and implementing campaigns to reach underserved or disadvantaged communities and multicultural audiences. This may involve translating materials, conducting media planning and buying, establishing key performance indicators, and applying quantitative and qualitative measures to track campaign effectiveness. No set-asides were used for this full and open competition, but there is a small business utilization evaluation criterion and subcontracting requirements for large businesses.
Description
New award: national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ) program purpose: the purpose of this indefinite delivery, indefinite quantity contract (IDIQ) is to provide the centers for medicare &
Task orders
Quick answers
Who was awarded contract 75FCMC25DJ007?
75FCMC25DJ007 was awarded to IPG Dxtra, Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25DJ007 worth?
Orders under 75FCMC25DJ007 have obligated $51,004,811. Their combined potential value, with all options, is $180,004,154. 75FCMC25DJ007's own ceiling is $5,000,000,000. A single order can be worth up to $5,000,000,000.
How many orders have been placed under contract 75FCMC25DJ007?
3 orders have been placed under 75FCMC25DJ007, the latest on July 20, 2026.
Who can order from contract 75FCMC25DJ007?
75FCMC25DJ007 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 75FCMC25DJ007 part of a contract vehicle?
Yes. 75FCMC25DJ007 is part of National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25DJ007 competed?
The extent of competition for 75FCMC25DJ007 was full and open competition. The government received 16 offers.
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