National education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ)
Active Awarded Last action
- Contract number
- 75FCMC25DJ003
- Awardee
-
Fors Marsh Group LLC UEI CSPNRK2TA2X3
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Task orders
- 1 $5,000 obligated
Award facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Combined order value
- $5,000 Current and potential, with all options
- Last date to order 16% complete
- IDV ceiling <1% used
- $5,000,000,000.00
- Maximum order
- $5,000,000,000.00
- Award type
- Multiple award
- Who can order
- Only the awarding agency
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Order Dependent (IDV only)
Award details come from SAM.gov/FPDS.
About this IDV
The Centers for Medicare and Medicaid Services (CMS) awarded a multiple-award Indefinite Delivery, Indefinite Quantity (IDIQ) contract to Fors Marsh Group LLC under the National Education Campaign & Outreach Contract (NEC) program. The IDIQ carries a $5 billion ceiling value over a seven-year performance period extending through August 31, 2032, with an anticipated 4-8 total awardees selected through full and open competition. The contract was awarded on September 22, 2025, with no small business set-aside applied. Under this vehicle, CMS procures comprehensive education and outreach campaign services to support integrated communications initiatives across Medicare, Medicaid, and Health Insurance Marketplace programs. Fors Marsh Group LLC, a certified B Corporation headquartered in Arlington, Virginia, was selected based on demonstrated expertise in research, strategic communications, program evaluation, and customer experience solutions.
The NEC IDIQ enables CMS to execute large-scale integrated communications campaigns, including development of digital and traditional creative assets, media planning and buying services, data-driven digital advertising implementation, campaign key performance indicator establishment, data infrastructure coordination, and earned media outreach activities. The contract further encompasses qualitative and quantitative campaign effectiveness evaluation and tracking services. The initial kick-off task order, valued at $5,000 on a firm fixed-price basis, was issued on September 22, 2025, with completion scheduled for October 31, 2025, and performance location in Arlington, Virginia. This task order represents the commencement of delivery activities under the broader NEC IDIQ vehicle, which is expected to support ongoing CMS public education and engagement objectives through multiple delivery orders issued throughout the contract term.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Kick-off task order for the national education campaign & outreach contract (NEC) indefinite delivery, indefinite… | Centers for Medicare and Medicaid Services | $5,000 |
Quick answers
Who was awarded contract 75FCMC25DJ003?
75FCMC25DJ003 was awarded to Fors Marsh Group LLC by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25DJ003 worth?
Orders under 75FCMC25DJ003 have obligated $5,000. 75FCMC25DJ003's own ceiling is $5,000,000,000. A single order can be worth up to $5,000,000,000.
How many orders have been placed under contract 75FCMC25DJ003?
1 order has been placed under 75FCMC25DJ003, the latest on September 22, 2025.
Who can order from contract 75FCMC25DJ003?
75FCMC25DJ003 is a multiple award indefinite delivery contract. Only the awarding agency can place orders on it.
Is contract 75FCMC25DJ003 part of a contract vehicle?
Yes. 75FCMC25DJ003 is part of National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25DJ003 competed?
The extent of competition for 75FCMC25DJ003 was full and open competition. The government received 16 offers.
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