R O I C General Trading L.l.c
Dubai, Dubai Doing business as Roic General Trading LLC
- UEI
- C44DMF4DEPX6
- CAGE
- 4RACW
- Primary NAICS
- 425120 Wholesale Trade Agents and Brokers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
-
- 425120 Wholesale Trade Agents and Brokers Primary
- 221330 Steam and Air-Conditioning Supply
- 236115 New Single-Family Housing Construction (except For-Sale Builders)
- 236116 New Multifamily Housing Construction (except For-Sale Builders)
- 236210 Industrial Building Construction
- 236220 Commercial and Institutional Building Construction
- 237310 Highway, Street, and Bridge Construction
- 238120 Structural Steel and Precast Concrete Contractors
Show all
- 238140 Masonry Contractors
- 238910 Site Preparation Contractors
- 324110 Petroleum Refineries
- 324191 Petroleum Lubricating Oil and Grease Manufacturing
- 327320 Ready-Mix Concrete Manufacturing
- 423110 Automobile and Other Motor Vehicle Merchant Wholesalers
- 423120 Motor Vehicle Supplies and New Parts Merchant Wholesalers
- 423130 Tire and Tube Merchant Wholesalers
- 423140 Motor Vehicle Parts (Used) Merchant Wholesalers
- 423210 Furniture Merchant Wholesalers
- 423220 Home Furnishing Merchant Wholesalers
- 423310 Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers
- 423320 Brick, Stone, and Related Construction Material Merchant Wholesalers
- 423390 Other Construction Material Merchant Wholesalers
- 423410 Photographic Equipment and Supplies Merchant Wholesalers
- 423420 Office Equipment Merchant Wholesalers
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 423440 Other Commercial Equipment Merchant Wholesalers
- 423450 Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers
- 423460 Ophthalmic Goods Merchant Wholesalers
- 423490 Other Professional Equipment and Supplies Merchant Wholesalers
- 423510 Metal Service Centers and Other Metal Merchant Wholesalers
- 423610 Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers
- 423620 Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers
- 423690 Other Electronic Parts and Equipment Merchant Wholesalers
- 423710 Hardware Merchant Wholesalers
- 423720 Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers
- 423730 Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers
- 423740 Refrigeration Equipment and Supplies Merchant Wholesalers
- 423810 Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers
- 423820 Farm and Garden Machinery and Equipment Merchant Wholesalers
- 423830 Industrial Machinery and Equipment Merchant Wholesalers
- 423840 Industrial Supplies Merchant Wholesalers
- 423850 Service Establishment Equipment and Supplies Merchant Wholesalers
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 423920 Toy and Hobby Goods and Supplies Merchant Wholesalers
- 423990 Other Miscellaneous Durable Goods Merchant Wholesalers
- 424110 Printing and Writing Paper Merchant Wholesalers
- 424120 Stationery and Office Supplies Merchant Wholesalers
- 424130 Industrial and Personal Service Paper Merchant Wholesalers
- 441330 Automotive Parts and Accessories Retailers
- 444180 Other Building Material Dealers
- 459410 Office Supplies and Stationery Retailers
- 459420 Gift, Novelty, and Souvenir Retailers
- 488320 Marine Cargo Handling
- 493110 General Warehousing and Storage
- 493120 Refrigerated Warehousing and Storage
- 532111 Passenger Car Rental
- 532112 Passenger Car Leasing
- 532120 Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing
- 532411 Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing
- 532412 Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing
- 532420 Office Machinery and Equipment Rental and Leasing
- 532490 Other Commercial and Industrial Machinery and Equipment Rental and Leasing
- 541380 Testing Laboratories and Services
- 541519 Other Computer Related Services
- 541614 Process, Physical Distribution, and Logistics Consulting Services
- 561210 Facilities Support Services
- 561621 Security Systems Services (except Locksmiths)
- 561622 Locksmiths
- 561720 Janitorial Services
- 562920 Materials Recovery Facilities
- 562991 Septic Tank and Related Services
- 721110 Hotels (except Casino Hotels) and Motels
- 811111 General Automotive Repair
- 811210 Electronic and Precision Equipment Repair and Maintenance
- 811310 Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
- 811420 Reupholstery and Furniture Repair
- 811490 Other Personal and Household Goods Repair and Maintenance
- 812320 Drycleaning and Laundry Services (except Coin-Operated)
- 812331 Linen Supply
- 812332 Industrial Launderers
- 921190 Other General Government Support
- SAM.gov registration date
- Physical address
- Fifty One Tower - Marasi Dr - Business Bay - Dubai - United Arab Emirates
- Website
- roic.global
- Founded
- 2016
- Employees
- 1-10
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Lodging for artrans personnel | Department of the Army | $4,680 | |
| Lodging rental for artrans personnel | Department of the Army | $6,300 | |
| This requirement is for supply, installation and relocation of office furniture in various locations onboard naval… | Naval Supply Systems Command | $21,269 | |
| Lodging rental for sddc personnel | Department of the Army | $174,880 | |
| Supplemental concrete for COP infrastructure. | RCO Iraq 408th CSB | $44,647 |
About R O I C General Trading L.l.c
R O I C General Trading L.l.c (doing business as Roic General Trading LLC), a Dubai-based for-profit limited liability company, supplies temporary lodging, vehicles, infrastructure equipment, and operational materials to Department of Defense and Department of State agencies operating throughout the Middle East region as a prime contractor competing predominantly in full-and-open procurements. The vendor holds no SBA set-aside certifications and competes across no designated socioeconomic categories; one award in the source carries a Total Small Business set-aside designation, but this reflects the contracting office's designation rather than the vendor's status.
Roic General Trading's customer base concentrates heavily on two rankings that diverge meaningfully. By award count, the top five agencies account for 45% of recent awards, led by the Department of State Bureau of Near Eastern Affairs (20 awards, $341 thousand combined potential value), US Fleet Forces Command Atlantic (19 awards, $1.2 million), and the Department of the Air Force Air Mobility Command (17 awards, $2.8 million). By potential value, however, the vendor's footprint tilts sharply toward the Department of the Army Central Command (6 awards, $6.1 million combined potential value), which anchors 69% of the portfolio's potential value across the top five customers. Air Mobility Command ranks second by dollars ($2.8 million across 17 awards), followed by US Fleet Forces Command Atlantic ($1.2 million across 19 awards). This divergence reflects Roic's role as a high-volume tactical supplier (many small lodging and equipment orders) to Near East State Bureau offices and Navy customers, offset by larger infrastructure and logistics awards from Army Central Command.
Roic's primary capability portfolio centers on hotel lodging services in Dubai and the UAE, which account for 28 awards across the Hotels NAICS code and account for the majority of recurring task orders. Representative awards include a $2.026 billion ceiling blanket purchase agreement with Air Mobility Command for hotel lodging in Dubai through April 2027, against which 19 task orders have been placed totaling $915 thousand in combined potential value; a $280.2 thousand one-year lodging call from Air Mobility Command (January 2025); a $174.88 thousand lodging call from Surface Deployment and Distribution Command (January 2026); and an $83 thousand six-month suite rental for SDDC personnel (August 2024). Secondary capability streams include low-speed vehicle (LSV) supply and maintenance (12 awards), office and facility equipment (phones, printers, gym equipment, furnishings), and infrastructure support (fuel delivery, concrete, electrical materials, CCTV systems). Examples include a $124.92 thousand fuel delivery contract from US Fleet Forces Command for 36,000 gallons to Fujairah, UAE (February 2025); an $81 thousand LSV preventive maintenance contract from US Fleet Forces Command through May 2029 (May 2024); a $64.555 thousand office equipment order from Army Central Command (September 2025); and a $63.77 thousand GSO-ICASS Welcome Kit Set for US Embassy residences (September 2024).
Roic holds three active indefinite-delivery vehicles. The flagship is the Air Mobility Command blanket purchase agreement (BPA W52P1J22A0089) for $2.026 million in hotel lodging through April 2027 (awarded May 2022), which has generated 19 task orders worth $915 thousand. A second Air Combat Command BPA for MRE disposal carries a $100 thousand ceiling through September 2028 (awarded September 2023). A newly awarded Naval Supply Systems Command single-award IDIQ for LSV maintenance carries a $340 thousand ceiling through August 2031 (February 2026). The AMC lodging BPA is the dominant vehicle, anchoring most of the vendor's recurring revenue stream. Activity has declined from 19 awards in 2022 to 5 awards in 2026 year-to-date, with 2024 representing the peak at 20 awards. Only two awards face completion within the next twenty-four months (combined potential value $211 thousand), creating minimal recompete pressure in the near term; most of the vendor's active portfolio carries multi-year performance periods extending through 2027–2031.
Roic operates exclusively as a prime contractor; the source contains no sub-award activity. The vendor's geographic footprint reflects its Dubai headquarters and Middle East operational presence: most work is performance in the UAE, Saudi Arabia, Kuwait, Bahrain, and Djibouti, with one outlier purchase order from US Special Operations Command at Fort Liberty, Georgia ($289.237 thousand, August 2022). The vendor has maintained SAM registration since October 2016 and competes across 34 distinct federal customer agencies without set-aside restrictions, positioning it as a full-and-open competitor for logistics, facility support, and temporary lodging requirements in Middle East military and diplomatic operations.
Quick answers
What is R O I C General Trading L.l.c's UEI?
R O I C General Trading L.l.c's Unique Entity ID (UEI) in SAM.gov is C44DMF4DEPX6.
What is R O I C General Trading L.l.c's CAGE code?
R O I C General Trading L.l.c's CAGE code is 4RACW.
What is R O I C General Trading L.l.c's primary NAICS code?
R O I C General Trading L.l.c's primary NAICS code is 425120 (Wholesale Trade Agents and Brokers).
Where is R O I C General Trading L.l.c located?
R O I C General Trading L.l.c's physical address in SAM.gov is Fifty One Tower - Marasi Dr - Business Bay - Dubai - United Arab Emirates.
Is R O I C General Trading L.l.c registered in SAM.gov?
Yes. R O I C General Trading L.l.c's SAM.gov registration is active through June 18, 2027.
What is R O I C General Trading L.l.c's most recent federal award?
R O I C General Trading L.l.c's most recent federal contract award is Lodging for artrans personnel (W519TC26F0109), from Department of the Army, on May 1, 2026.
On GovTribe
See R O I C General Trading L.l.c's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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