Truebell Marketing & Trading. Llc.
Sharjah, Sharjah Procurement & Supplies Division
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- Truebell Marketing and Trading behind ramez hypermarket - Industrial Area 13 - Industrial Area - Sharjah - United Arab Emirates
- Website
- truebell.org
- Founded
- 1984
- Employees
- 251-1K
- Estimated annual revenue
- $50M-$100M
- Industry
-
- Consumer Staples
- Food, Beverage & Tobacco
- Food Products
- Food Production
- SIC code
- 51 Wholesale Trade – Nondurable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | -$672 |
| FY2026 | $264,950 |
| FY2025 | $163,044 |
| FY2024 | -$13,297 |
| FY2023 | $214,140 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of State | $236,539 | |
| 2 | Defense Security Cooperation Agency | $28,410 |
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Ad-BB-MSG-fitness items | US Embassy Abu Dhabi (DOS) | $15,666 | |
| Replacement vehicle (heavy duty truck) for motor pool | US Embassy Abu Dhabi (DOS) | $56,732 | |
| Delivery of flat?plate solar collector panels | US Embassy Abu Dhabi (DOS) | $37,870 | |
| Vehicle for MSG | US Embassy Abu Dhabi (DOS) | $85,333 | |
| Supply & delivery of apple iphone units for ODP | US Embassy Abu Dhabi (DOS) | $28,410 |
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| KBR Services, LLC | N3319125F0006 | $118,592 | |
| KBR Services, LLC | N3319125F0006 | $31,428 | |
| KBR Services, LLC | N3319125F0006 | $45,007 | |
| PAE Government Services, Inc. | SAQMMA12D0165 | $42,830 | |
| PAE Government Services, Inc. | SAQMMA12D0165 | $84,956 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| KLM Middle East General Trading L.l.c | Street, Dubai | 423610 Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers |
| Red Orange International L.L.C. | Dubai, Dubai | 425120 Wholesale Trade Agents and Brokers |
| Mil Serve International Dmcc | Dubai, Dubai | 238110 Poured Concrete Foundation and Structure Contractors |
| Al Dobowi FZE | Dubai, Dubai | 425120 Wholesale Trade Agents and Brokers |
| Gee Bee Garments FZE | Sharjah, Sharjah | 221310 Water Supply and Irrigation Systems |
About the company
Truebell Marketing & Trading. Llc., operating its Procurement & Supplies Division from the United Arab Emirates, supplies equipment, vehicles, facilities consumables, and specialized goods to U.S. federal agencies operating overseas as a prime contractor on 68 of its 80 recent federal awards (85%), with a $4.9 million blanket purchase agreement anchoring most of its dollar value. The company is a for-profit limited liability company registered in SAM.gov since 2003 with no SBA set-aside certifications; all of its prime awards are full-and-open, firm fixed-price purchase orders.
Truebell's federal footprint concentrates on State Department regional bureaus and USAID missions overseas. The top five customer agencies by award count account for 76% of recent awards, led by USAID South Sudan (27 awards, $554 thousand combined potential value) and the Department of State Bureau of Near Eastern Affairs (17 awards, $427 thousand). However, the dollar rankings diverge sharply: the Department of the Air Force Defense Finance and Accounting Service anchors 90% of combined potential value through a single $4.9 million blanket purchase agreement with Truebell to supply alcoholic beverages for morale and welfare activities at the 380th Expeditionary Wing at Al Dhafra Air Base in the United Arab Emirates through February 2026. The State Department bureaus (Near Eastern Affairs, African Affairs, Overseas Building Operations, Diplomatic Security, and South and Central Asian Affairs) dominate award count but carry modest individual purchase-order values.
Truebell's capability portfolio spans motor vehicles (replacement heavy-duty trucks, vans, sedans for embassy motor pools), facilities equipment and supplies (HVAC systems, chiller spare parts, commercial appliances, air purifier filters), consumables (cleaning supplies, disposable cups, batteries), security hardware (Schlage locks, peep holes), IT equipment and components (Apple iPhones, printer cartridges), and specialized items (solar collector panels, uninterruptible power supplies, ice machines for embassy cafeterias). Representative prime awards include a $56.7 thousand purchase order from the Bureau of Near Eastern Affairs in September 2026 for a replacement heavy-duty truck; a $37.9 thousand order from the Bureau of Overseas Building Operations for flat-plate solar collector panel delivery; a $28.4 thousand supply contract from USAID South Sudan for management and cleaning supplies; and a $28.4 thousand Defense Security Cooperation Agency order for 29 Apple iPhone units to U.S. Embassy Abu Dhabi under the Go Mobile program. Performance is located in the United Arab Emirates or subordinate embassy and mission sites (South Sudan, Japan, Iraq).
Truebell places task orders under two identified parent vehicles: an indefinite delivery contract (SAQMMA12D0165) with seven task orders and a second indefinite delivery contract (N6247017D4012) with three task orders, both supporting overseas State Department and USAID operations. Award activity has remained modest and flat — nine awards in 2022, declining to six in 2026 — with only four awards (combined potential value $139 thousand) reaching completion in the next twenty-four months, presenting limited recompete exposure. In its subcontractor role, Truebell supplies parts and consumables to KBR Services, LLC and PAE Government Services, Inc. on operation and maintenance support services contracts in Iraq and supporting U.S. Embassy Baghdad, delivering truck parts, biodegradable food containers, batteries, equipment components, and specialized maintenance items. Subcontract work is sporadic and carries no named dollar values in the source.
Quick answers
Is Truebell Marketing & Trading. Llc. registered in SAM.gov?
Yes. Truebell Marketing & Trading. Llc.'s SAM.gov registration is active through July 24, 2027.
What is Truebell Marketing & Trading. Llc.'s CAGE code?
Truebell Marketing & Trading. Llc.'s CAGE code is 1TMLW, and its Unique Entity ID (UEI) is S3BCKMK7AVE8.
How much has Truebell Marketing & Trading. Llc. received in federal contracts?
Federal contracts obligated $163,044 to Truebell Marketing & Trading. Llc. in fiscal year 2025 and $628,165 in fiscal years 2023 through 2027.
How does Truebell Marketing & Trading. Llc. rank among federal contractors?
Truebell Marketing & Trading. Llc. ranked #21 in PSC 8520, #27 in PSC 7350 and #27 in NAICS 42369 in FY2025.
What is Truebell Marketing & Trading. Llc.'s most recent federal award?
Truebell Marketing & Trading. Llc.'s most recent federal contract award is Ad-BB-MSG-fitness items (19TC1026P1068), from US Embassy Abu Dhabi (DOS), on September 22, 2026.
On GovTribe
See Truebell Marketing & Trading. Llc.'s full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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