NAICS Code 423920: Toy and Hobby Goods and Supplies Merchant Wholesalers
National industry
SBA small business size standard: 175 employees
Definition
This industry comprises establishments primarily engaged in the merchant wholesale distribution of games, toys, fireworks, playing cards, hobby goods and supplies, and/or related goods.
Government contracts for this product: PSC 7820 Games, Toys, and Wheeled Goods
Code facts
- Part of
-
-
42
-
423
-
4239
- 42392
-
4239
-
423
-
42
- Contract awards
- 2 In the last 12 months
- Contract obligations
- $25,799 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 423920
- Children's vehicles (except bicycles) merchant wholesalers
- Coloring books merchant wholesalers
- Craft kits merchant wholesalers
- Dolls merchant wholesalers
- Electronic games merchant wholesalers
- Fireworks merchant wholesalers
- Games (except coin-operated) merchant wholesalers
- Hobbyists' supplies merchant wholesalers
- Model kits merchant wholesalers
- Playing cards merchant wholesalers
- Puzzles merchant wholesalers
- Toys (including electronic) merchant wholesalers
- Vehicles, children's (except bicycles), merchant wholesalers
Looking for another activity? Search the NAICS code lookup or browse business activities from A to Z.
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $144,100 |
| FY2025 | $25,799 |
| FY2024 | $41,029 |
| FY2023 | $79,003 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Safe Play Solutions LLC | $102,040 | |
| 2 | AD Magic Inc. | $42,060 |
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of State | $102,040 | |
| 2 | Department of the Army | $42,060 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | 7820 Games, Toys, and Wheeled Goods | $144,100 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | New Jersey | $42,060 |
Shares are of everything obligated under NAICS 423920 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show all 47
Size standard history
Federal Register rules that named this code
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 423920?
NAICS 423920 is Toy and Hobby Goods and Supplies Merchant Wholesalers, a national industry in NAICS 42, Wholesale Trade.
What is the NAICS code for dolls merchant wholesalers?
The NAICS code for dolls merchant wholesalers is 423920, Toy and Hobby Goods and Supplies Merchant Wholesalers.
What is the NAICS code for puzzles merchant wholesalers?
The NAICS code for puzzles merchant wholesalers is 423920, Toy and Hobby Goods and Supplies Merchant Wholesalers.
What is the NAICS code for fireworks merchant wholesalers?
The NAICS code for fireworks merchant wholesalers is 423920, Toy and Hobby Goods and Supplies Merchant Wholesalers.
When did the size standard for NAICS 423920 last change?
The most recent Federal Register rule on record that names NAICS 423920 in the SBA's size standards is "Small Business Size Standards: Wholesale Trade and Retail Trade" (87 FR 35869), published Jun 14, 2022 and effective Jul 14, 2022.
How much do federal agencies spend under NAICS 423920?
Federal contracts under NAICS 423920 obligated $25,799 in fiscal year 2025 and $289,930 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 423920?
The contractors with the most obligated under NAICS 423920 in fiscal years 2026 and 2027 are Safe Play Solutions LLC ($102,040) and AD Magic Inc. ($42,060).
Which agencies buy the most under NAICS 423920?
The agencies that obligated the most under NAICS 423920 in fiscal years 2026 and 2027 are Department of State ($102,040) and Department of the Army ($42,060).
Which PSC codes are used with NAICS 423920?
The PSC codes with the most obligated under NAICS 423920 in fiscal years 2026 and 2027 are 7820 Games, Toys, and Wheeled Goods.
Where is the work under NAICS 423920 performed?
By place of performance, the states with the most contract obligations under NAICS 423920 over the last 12 months are New Jersey ($42,060).
What is the latest contract opportunity under NAICS 423920?
The latest contract opportunity under NAICS 423920 is Scale Model Radio Control Mining Equipment, solicitation from CDC Office of Acquisition Services, posted July 29, 2024.
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