Tourism Public and Media Relations Services

Brevard County is seeking a qualified public relations and media relations firm to develop and implement a comprehensive travel media relations program for Florida's Space Coast Office of Tourism (SCOT). The Request for Qualifications (RFQ) solicits proposals for services including media placement, press release distribution, media pitching, familiarization tour coordination, influencer vetting, and crisis communication support. Proposing agencies must demonstrate robust media relationships, past coverage placements, case studies, and provide a minimum of three client references for comparable work completed within the last five years. The evaluation criteria will assess agency background and qualifications (25 points), approach and services (25 points), tourism experience and proven performance (20 points), personnel qualifications (10 points), and references (20 points). Key deadlines include a mandatory question deadline of January 27, 2026 at 5:00 p.m. and sealed proposal submissions due February 3, 2026 at 11:00 a.m., with proposals to be submitted in triplicate hard copies plus one electronic USB copy to Brevard County Purchasing Services. The resulting contract will commence upon full execution and continue through September 30, 2030, with an allocation of 90 monthly hours to be negotiated.

The contract requires specific insurance coverages, including cyber liability insurance of $5,000,000 per claim and professional liability insurance of $2,000,000 per claim, with continuous coverage maintained for four years post-contract termination. Proposing firms must provide proof of E-Verify registration and complete multiple affidavits regarding foreign influence, scrutinized companies, and human trafficking. While no specific set-aside designations are mentioned, the County reserves the right to conduct negotiations with the top-ranked firm and sequentially with subsequent ranked firms if initial negotiations are unsuccessful. The contract will be structured as an indefinite delivery/indefinite quantity (IDIQ) agreement, with individual task orders specifying detailed scopes of work, deliverables, timelines, and firm-fixed pricing. Though a specific budget range is not explicitly stated, the contract includes an annual guaranteed maximum payment amount to be specified by the County, representing the maximum services that may be ordered in any fiscal year. The County is not exclusive to this contractor and may employ other agencies as deemed appropriate.