Addendum_1.pdf

This is Addendum 1 to the Request for Qualifications (RFQ-5-26-01) issued by Brevard County Government, Central Services Group Purchasing Services, for Tourism Public and Media Relations Services. The addendum, dated January 20, 2026, announces the addition of a 2026 Marketing Plan as an attachment for informational purposes only. The solicitation seeks a qualified public relations and media relations firm to develop and implement a comprehensive travel media relations program for Florida's Space Coast Office of Tourism (SCOT). Services include media placement, press release distribution, media pitching, familiarization tour coordination, influencer vetting, and crisis communication support. The mandatory deadline for questions is January 27, 2026 at 5:00 p.m., and sealed proposal submissions are due February 3, 2026 at 11:00 a.m., to be submitted in triplicate hard copies plus one electronic USB copy. The resulting contract will commence upon full execution and continue through September 30, 2030, with 90 monthly hours to be negotiated.

Evaluation criteria include agency background and qualifications (25 points), approach and services (25 points), tourism experience and proven performance (20 points), personnel qualifications (10 points), and references (20 points). Proposing agencies must provide a minimum of three client references for comparable work completed within the last five years and demonstrate robust media relationships and past coverage placements. The contract requires specific insurance coverages, including cyber liability insurance of $5,000,000 per claim and professional liability insurance of $2,000,000 per claim, with continuous coverage maintained for four years post-contract termination. Proposing firms must provide proof of E-Verify registration and complete affidavits regarding foreign influence, scrutinized companies, and human trafficking. The contract will be structured as an indefinite delivery/indefinite quantity (IDIQ) agreement with individual task orders specifying detailed scopes of work, deliverables, timelines, and firm-fixed pricing. The County reserves the right to conduct negotiations with the top-ranked firm and sequentially with subsequent ranked firms if initial negotiations are unsuccessful, and is not exclusive to this contractor.