Request for Proposal For Outdoor Digital Signage Network Partnership

There are no material difference between this RFP and the original RFP issued on 8/21/25. The only changes listed here are to the dates and the opportunity for a non-mandatory pre-proposal conference. There is no additional request for revenue forecasts under different operating models. All other information requested while the original RFP was open has been provided. Purpose of RFP. The purpose of this Request for Proposals (RFP) is to enter a long-term contract with a qualified vendor to (a) operate, maintain, and sell advertising for existing University outdoor media signage assets; and (b) fabricate, install, operate, maintain and sell advertising for proposed outdoor media signage assets as described below: existing outdoor media signage assets: 4 large format signs, 16 small format signs comprised of 12 interactive kiosks and 4 parking garage signs (please see images and descriptions of existing outdoor media assets on Schedule B); new outdoor media signage assets that match existing functionality, design, and look and feel of existing outdoor media signage assets: (a) between 5 and 7 large format signs in main campus described on Schedule A, and (b) between 15 and 30 new small format signs on main campus, potential locations indicated on Schedule A. All existing and proposed media signage assets are collectively hereafter referred to as the "Outdoor Media Network" or "Network" at the University of Utah, hereafter referred to as the "University." The companies submitting proposals in response to this RFP will hereafter be referred to as "Vendor." The award of the resulting contract may be for University-wide use and multiple University locations. The University is examining the feasibility of entering this type of contract and may decide, after reviewing proposals submitted, not to enter into any agreement. The performance of the contract and all non-commercial programming of the Network will be the responsibility of the University's Auxiliary Business Development office, hereafter referred to as "ABD", and the University's share of revenue generated by the project will be received by ABD. The intention of this RFP is to create a "University of Light" that utilizes all the media platforms referenced above to create a unified sense of community at the University, promote the University, promote local and student art, enhance safety on campus through the ambient light created by the platforms, and generate revenue for University operations.