Pre Proposal Conference Presentation.pdf

Thursday, September 4, 2025

Pre-Proposal Conference

Outdoor Digital Signage RFP

Agenda

• 1:00-1:15 pm - Introductions

• 1:15-2:00 pm - Overview of RFP and proposed partnership

• 2:00-2:15 pm - Break

• 2:15-3:00 pm - Discussion and Q&A

University Team

Advisor/Consultant

Vendors Name & Company for Attendance

RFP & Partnership Overview

• Purpose and Goals of the Partnership

Existing Assets Large Format See Schedule B

Small Format - Pedestrian

Small Format - Garage

UNIVERSITY OF LIGHT 2024 1

Illuminate the

University of Light

UNIVERSITY OF LIGHT 2024 2

A key component for modern University infrastructure is the use of light to build community.

Massachusetts Institute of Technology University of Texas Southwestern University of Houston

UNIVERSITY OF LIGHT 2024 3

University of Light (UL) is an interactive outdoor media network designed to use digital media and light to connect the U of U community.

University of Light

UNIVERSITY OF LIGHT 2024 4

Light can both entertain and connect the U of U community when used in an intentional and inclusive way.

The initiative will lead to an increased demand for student-commissioned art, providing unique opportunities and exposure.

Installations serve the community through way!nding tools and additional light sources to further increase safety across campus.

Connect the campus community

Provide guidance and comfort

Create unique student opportunities

DRIVE INNOVATION ENGAGE THE COMMUNITY ENHANCE THE STUDENT EXPERIENCE

Connect the campus community

D R I V E I N N O VAT I O N

Enhance the cutting edge identity of the U and build community on campus through an interactive communication network

Connect student organizations, faculty, the administration, and visitors in an innovative and authentic way (e.g. promote mental health resources)

Create “wow” experiences across campus (e.g. play the !ght song across campus after a victory)

UNIVERSITY OF LIGHT 2024

Provide guidance and additional comfort

E N G AG E T H E CO M M U N I T Y

Quickly and e!ectively reach the campus community through real-time updates, alerts, and safety messaging

Provide a new digital platform for transit updates and general way"nding, connected to the U’s integrated transportation system

Further increase safety across campus with additional light sources that are thoughtfully located and designed

Create unique student opportunities

E N H A N C E T H E S T U D E N T E X P E R I E N C E

Provide new opportunities and exposure to a diverse range of students and student organizations:

Art students: access to paid commissioned art opportunities

Business students: project engagement with real-time result measurement

Communication students: hands-on experience with ad curation & design

Student organizations: ability to promote events or encourage engagement

UNIVERSITY OF LIGHT 2024 8

Unique platform to highlight a cutting-edge campus

New revenue stream for the U, through this self-funding program

Campus-wide communication and way!nding network

Marketing platform for all constituencies to leverage

Enhancement of the day-to-day experience on campus

Centralized collaboration tool for all departments, managed by Auxiliary Business Development

Supporting the innovation already underway at U of U

UNIVERSITY OF LIGHT 2024 9

• Value the campus legacy

• Consider existing signage and architecture

• Design for the U of today and tomorrow

• Bring thoughtfulness and meaning

• Make it unique to the U’s brand

A thoughtful approach to signage integration

UNIVERSITY OF LIGHT 2024 10

Organic materials

Sleek & modern

Structurally interesting University-forward

Take inspiration from what’s out there, then make it uniquely the U

UNIVERSITY OF LIGHT 2024 1 1

THE UNIVERSITY

OF UTAH

Foothill Dr 500 S

400 S

100 S

S Campus Dr

Mario Capecchi Dr

N Campus Dr

Foothill Dr Thoughtful designs at intentional locations will result in iconic gateways into campus

U of U Quick Facts

70K Daily visitors on campus

5,000 Beds being added to campus to accommodate shift from commuter campus to live + learn community 85% First year student retention rate

36,881 Fall enrollment (2024)

35,227 Faculty & Sta!

Utah’s Largest Employer

73% Graduation rate within 8 years

The University Vision:

Improve the lives of all Utahns and to advance a new national higher education model for delivering societal impact.

New Large Format

Scope of Work

• Year 1

• 2-3 large format

• Year 2

• 1-2 large format

• Year 3

• 2 large format

• Locations

• On campus (See Schedule A)

• Off campus (See Attachment A)

New Small Format

Scope of Work

• Year 1

• 5-10 interactive kiosks

• Year 2

• 5-10 interactive kiosks

• Year 3

• 5-10 interactive kiosks

• Locations TBD (See Schedule A)

Emergency Notification Integration

University Content

Technical Response Format

Responding to the RFP

• 50 page cut off

• What Else

• Schedule A

• Schedule B

• Schedule C

Revenue Sharing Response Format

Responding to the RFP

• What to enter

• Off-Campus

• What to leave alone

Dates to Remember

• RFP Inquiry Questions Due - 9/17/25, 5 pm

• Proposals Due - 9/25/25, 2:30 pm

• Oral Presentations - Scheduled between 10/13/25-10/24/25

• Up to 3 of top scoring respondents

Break

Discussion and Q&A

UNIVERSITY OF LIGHT 2024 12

Innovative tech and installations will create unforgettable moments across campus

MESH LED &

DIGITAL LED DISPLAYS

!"#$%&"'(%'()"'*+,-"./,(0'%1'*(2) "/(3'4567

!"#$%&"'(%'()"'*+,-"./,(0'%1'*(2)!"#$%&"'(%'()"'*+,-"./,(0'%1'*(2) "/(3'4567"/(3'4567

!"#$%&"'(%'()"'*+,-"./,(0'%1'*(2) "/(3'4567

Approx 106 ft internal clearance (11’ per lane | 8 lanes wide | 8’ from curb)

Minimum 20 ft vertical clearance

Digital sign approx 20 ft tall

Digital sign approx 20 ft tall

Digital sign approx 30 ft wide

Digital sign approx 30 ft wide

Sign on either side, viewable from both directions Approx 600 ft2 on each side

Sign on either side, viewable from both directions Approx 600 ft2 on each side

Digital sign is backlit

Arch is backlit

Spotlight on pillar and Block U

#*!/$0123

#*!/$0123

#*!/$0123

Approx 106 ft internal clearance (11’ per lane | 8 lanes wide | 8’ from curb)

Minimum 20 ft vertical clearance

Digital sign approx 20 ft tall

Digital sign approx 20 ft tall

Digital sign approx 30 ft wide

Digital sign approx 30 ft wide

Sign on either side, viewable from both directions Approx 600 ft2 on each side

Sign on either side, viewable from both directions Approx 600 ft2 on each side

Digital sign is backlit

Lights at base of signage illuminating logo

Spotlight on pillar

Accent lights on pillars

Campus Physical Development Framework

Thank You!

• Dates to Remember:

• RFP Inquiry Questions Due - 9/17/25, 5 pm

• Proposals Due - 9/25/25, 2:30 pm

• Oral Presentations - Scheduled between 10/13/25-10/24/25