Q_A Document from original solicitation.pdf

Questions & Answers - 1

Solicitation UU204763112 - Request for Proposal For Outdoor Digital Signage Network Partnership

Buying Organization University of Utah - Campus

No Question/Answer Question Date

Q1 Question: Current network

Can you provide Brand/Model and Age of the kiosks and screens currently installed on campus?

Answer: Display Devices designed and installed custom kiosks for us. Initial installs of 3 of the vehicular, 7 of the pedestrian was in 2021. The additional vehicular was installed in 2022. Remaining pedestrian signs were installed in 2024 and 2025. Garage signs were installed 2021-2022.

08/21/2025

Q2 Question: Kiosk software

What software system is currently on the Digital Kiosks?

Answer: Our content management software is PlaySignage.

08/21/2025

Q3 Question: Current network fabrication

Did DDI fabricate all of the screens currently deployed, or just the Digital Kiosks?

Answer: Display Devices designed and fabricated all of the outdoor digital signage.

08/21/2025

Q4 Question: Other Fabricators

If DDI did NOT fabricate any of the existing screens in the network, would a successful bidder still be required to have them fabricate replacements at the end of their useful life?

Answer: DDI did fabricate all of the existing signs.

08/21/2025

Q5 Question: Alternate fabricators

If a vendor would like to consider an alternate fabricator to DDI, what is the process to get a design/fabricator approved?

Answer: Selecting an alternate fabricator would be part of the final contracting process. Vendors should indicate in their RFP response that they would like to consider alternates so the University knows.

Preferably, a different fabricator would be used consistently instead of someone new for each installation. Ultimately, final approval would depend upon a fabricator’s ability to match the quality, aesthetics, and functionality of existing signs and meeting the University’s expectations for equipment.

08/21/2025

Q6 Question: timing for fabricator approval

Would any alternate fabricators need to be approved as part of the submittal, or could al alternate get approved at the time a new screen/kiosk needed to be installed?

Answer: Selecting an alternate fabricator would be part of the final contracting process. Vendors should indicate in their RFP response that they would like to consider alternates so the University knows.

Preferably, a different fabricator would be used consistently instead of someone new for each installation. Ultimately, final approval would depend upon a fabricator’s ability to match the quality, aesthetics, and functionality of existing signs and meeting the University’s expectations for equipment.

08/21/2025

No Question/Answer Question Date

Q7 Question: interrior screens

Will a vendor be allowed to suggest additional screens/kiosks to be installed inside campus buildings/venues/dorms?

Answer: Indoor signage is not currently part of the scope of the RFP, however, responding Vendors have the opportunity to propose additional ideas outside the scope of the RFP for the University to consider that might enhance the partnership.

08/21/2025

Q8 Question: warranty on existing screens

Will there be any remaining waranty time on any of the screens/kiosks at the time a new vendor might take responsibility for the network?

Answer: The newest pedestrian kiosks will have existing warranty from DDI. The University currently has an extended service and warranty agreement with DDI for older equipment.

08/22/2025

Questions & Answers - 2

Partnership

Buying Organization University of Utah - Campus

No Question/Answer Question Date

Q9 Question: Photos of current signs

Can you provide photographs of the currently intaleed large format and parking lot signs?

Answer: During the pre-proposal conference on September 4, 2025, we intend to display multiple pictures of existing equipment on campus for participants to see and discuss together.

08/25/2025

Q10 Question: copyrights

Are any aspect of the current signs protected by copyright or other intelectual property protections?

Answer: Whether or not any existing equipment is covered copyright or any other IP protections is a question the University would need to confirm with the current manufacturer. It is important to reiterate the University’s desire for uniformity and consistency in design, functionality, maintainability, etc. In the event the University assumes and operates all equipment, it is our desire to ensure that we can easily navigate ongoing operations, maintenance, technology, and equipment in the signs.

08/25/2025

Questions & Answers - 3

Buying Organization University of Utah - Campus

No Question/Answer Question Date

Q11 Question: future screens can the buildout schedule for the additional screens be accelerated?

Answer: Yes, pending approval and agreement on all locations, the University is open to an accelerated timeline for installation. It would be valuable to understand how that might impact revenue forecasts.

09/02/2025

Q12 Question: UU204763112 Digital billboard network

During the recent meeting I requested that the University extend the closing date for one month. I believe with all the new topics discussed during the meeting that need clarification and allows those of us who are out of town to visit campus in the near future. Can the university please extend the closing date for one month?

Andy Goodman

AGE Advertising LLC

Answer: The closing date will be extended. We're finalizing an addendum for the RFP before we also extend the RFP. We can't promise it'll be a full month extension, but it will be at least two weeks.

09/07/2025

Questions & Answers - 4

Buying Organization University of Utah - Campus

No Question/Answer Question Date

Q13 Question: Public Safety

During the Pre-Bid meeting, you mentioned the Public Safety benefits of "lighting up" pedestrian corridors with signage/kiosks.

Has the University considered other Public Safety functionalities that can be built into kiosks?

Crowd Gathering Alerts?

AI Threat Detection?

Cameras?

Does University Public Safeety currently utilize any of these systems in other ways around campus?

Answer: Yes, the University has previously considered some ideas like this and are open to additional suggestions and ideas. Currently the only use is emergency alerts made via software integration with our content management and emergency alert systems. Items like emergency connection to security and police and cameras have previously been considered, but not implemented.

09/11/2025

UU204763112 - Request for Proposal For Outdoor Digital Signag... Addendum No: 6 (Published)

09/17/2025 01:56 PM MDT Page 1 of 3

Q14 AGE Advertising LLC Question: UU204763112 Digital billboard network (by Andrew 09/13/2025 08:27 PM Goodman) MDT

The University during the online meeting mentioned off campus properties that are available for potential new billboard locations. Can the University provide a list and addresses of those properties that are potentially available for development?

Provided in new files uploaded – please see the blue tab in the revenue sharing proposal Attachment A.

Q15 AGE Advertising LLC Question: UU204763112 Digital billboard network (by Andrew 09/13/2025 08:30 PM Goodman) MDT

During the online meeting the University used a presentation to review many of the expectations they wanted from the billboard companies. Can the university download the presentation to the website so we can review again at our leisure?

Provided in new files uploaded

Q16 StreetMediaGroup Question: Historic Revenue (by Troy D Hammond) How are the large format and small format displays being sold now and can

09/17/2025 07:24 AM

MDT

you share historic revenue performance?

Current sales materials have been provided to demonstrate current sales model. Historic revenue performance for outdoor digital signage:

University's fiscal year runs July 1-June 30

• FY 24-25 - $155,334

• FY 23-24 - $227,840

• FY 22-23 - $120,466

• FY 21-22 - $97,725

Q17 StreetMediaGroup Question: Circulation (by Troy D Hammond) Can you share the Placer.ai data you have for both the large format and

09/17/2025 07:29 AM

MDT

small format displays? Any additional information you have on the pedestrian traffic for the small format units would also be helpful.

Will be provided prior to optional pre-proposal conference.

Q18 StreetMediaGroup Question: Audience Participation (by Troy D Hammond) Knowing that cell phone usage is so prevalent is the University open to

09/17/2025 07:40 AM

MDT

using software, QR codes and other means to drive interactivity going directly from the screens to individual cell phone?

This is something we can consider together with the winning bid. The University will want assurances of privacy protection, etc. of any data and personal information belonging to students.

No Vendor Name Question/Answer Question Date

Answer Date

Q19 StreetMediaGroup Question: Functionality Standards for Interactive Units (by Troy D 09/17/2025 07:43 AM Hammond) MDT

Do existing kiosks have handicapped capabilities for the visually impaired?

We are familiar with ADA compliance, but can you share more color on the

09/17/2025 01:56 PM MDT Page 2 of 3 requirements for the visually impaired?

This has not previously been discussed on campus.

Q20 StreetMediaGroup Question: Volume related to Interactive Units (by Troy D Hammond) Have the kiosks been utilized yet with interactive functionality and if so, did

09/17/2025 07:45 AM

MDT

you track the numbers of interactions?

The interactive functionality has not been utilized other than in testing.

Q21 StreetMediaGroup Question: Extended Warranty (by Troy D Hammond) Can you provide some information on the extended warranty package the

09/17/2025 07:49 AM

MDT

University has with DDI, and is it transferable to the winning vendor? What are the costs and services included under the warranty?

The University is currently in the second year of a five year service and warranty agreement with DDI for existing equipment needing extended coverage (older than 1 year post commissioning). It will be transferable to the winning vendor. Costs vary based on the equipment covered, but cover all hardware and programming necessary, annual travel for warranty inspections and covered work, etc. The University currently pays approximately $5,000 per month for this service and warranty coverage. Not all elements of that agreement will become the responsibility of winning vendor (4 garage signs, 1 LED sign near the central parking garage, and an indoor LED wall will remain the responsibility of the University).

Q22 Grandwell, Inc. Question: Cost of current signs/kiosks (by Bill Mott) Since the University has a strong preference to have DDI provide future

09/17/2025 07:59 AM

MDT

signage, can you provide the All In Cost that was paid for the different formats of digital signage so that advertising partners have something to go buy when estimating the CapEx required to complete the build out of campus signs/kiosks?

Cost of existing outdoor equipment

• Vehicular Monument - $90,000-120,000

• Pedestrian Kiosk - $65,000-80,000 - depending on interactive capabilities

• Wall Mounted Garage Sign - $20,000-35,000 - depending on interactive capabilities

Q23 StreetMediaGroup Question: Project Funding (by Troy D Hammond) In addition to extending the deadline, at the Pre Proposal Conference it was

09/17/2025 08:07 AM

MDT

apparent the University may consider funding the displays for an alternative revenue share package, will additional guidance be provided for submitting one or both options?

The University has decided to re-issue the RFP as previously issued, without an alternative operating model. All prior discussions held about this potential alternative model during the pre-proposal conference are not valid to the final evaluation of this RFP.

Additional question asked during the pre-proposal conference:

Can you provide the measurements for some of the “dream stuff” showcased in the pre-proposal conference?

Dimensions (if possible) for some of the dream stuff:

• Banners between the girders at Rice-Eccles:

o 23' wide x 34' tall - old picture attached.

• Gateway arches:

o See attached renderings for estimates to use as a baseline.

09/17/2025 01:56 PM MDT Page 3 of 3

UU204763112 Q& A and updates