Attachment B Schedule_s A-C.docx

DOCX document 7 MB Posted

Attached to
Request for Proposal For Outdoor Digital Signage Network Partnership
Solicitation number
UU204763112.1
Issued by
Salt Lake County, Utah

About this file

This document is a Request for Proposal (RFP) Schedule attachment from the University of Utah for an Outdoor Digital Signage Network Partnership. The RFP seeks a qualified vendor to operate, maintain, and sell advertising for existing outdoor media signage assets and to fabricate, install, and maintain new outdoor media signage assets across the university campus. The project involves managing 4 existing large format signs and 16 small format signs (12 interactive kiosks and 4 parking garage signs), with plans to add 5-7 new large format signs and 15-30 new small format signs in strategic campus locations. Potential locations include Rice-Eccles Stadium, Foothill Drive, key intersections, and various campus buildings, with specific placement to be finalized post-award in collaboration with the university.

The RFP requires vendors to provide interactive digital signage with specific functionality standards, including ADA compliance, touchscreen technology, wayfinding capabilities, multilingual support, and the ability to display both advertising and university-directed non-commercial content. The signs must be weatherproof, graffiti-resistant, and capable of functioning in extreme temperatures. While the RFP does not specify exact financial terms, it emphasizes the vendor's responsibility for installation, maintenance, and advertising sales, with the university retaining oversight of non-commercial programming. The contract is structured as a long-term partnership, with the university reserving the right to review proposals and potentially not enter into an agreement.

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Other files

File Type Posted
Q_A Document from original solicitation.pdf PDF
Stadium Image.png PNG image
UBN Outdoor Standard 2025.pdf PDF
UU204763112.1 Outdoor Signage Network Partnership.docx DOCX document
attachment-download.xlsx XLSX spreadsheet
Digital Sign Renderings.pdf PDF
Pre Proposal Conference Presentation.pdf PDF

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Schedule A – Proposed on-campus locations for new outdoor media assets Large Format Installations - The list provided below is not intended to be final or conclusive for potential locations for on-campus large format installations. For the purposes of this RFP Vendor shall place all locations in a preferred rank order based upon desirability for revenue and installation purposes. Vendor may also suggest up to four additional on-campus locations that would be desirable for the same purposes. Use the available cells at the end of the table to make these suggestions. Please rank order all locations, including ones suggested by Vendor.

The final location and design of these installations shall be confirmed by the University and Vendor post RFP award. Vendor may request input from the University on design and placement of such large format media installations during the Pre-Proposal conference.

Locations and notes for on-campus locations below are provided based off previous research and desires of the University. For these locations, do not provide any revenue projection or financial information with your vendor ranking. See section 5 of the RFP document for specific instructions.

Potential Campus Locations:

Vendor Ranking (1 being most preferred)
Location Name:
Address:
Notes:
Rice-Eccles Stadium
451 S. 1400 E.

SLC, UT 84112

Please note that any signage attached to the stadium will require an agreement to be made with the Athletic department of the University and it’s authorized media rights representative (currently JMI) for all advertising that will happen during Athletics events in the stadium.

Foothill Drive
TBD
This location is expected to be a “Gateway Sign”, see Exhibit B below for examples. Exact location will be determined, but Vendor should look at locations at any point on Foothill Drive between Sunnsyside Avenue and Mario Capecchi Drive.
100 S. and University
Intersection of 100 S. and University Ave.
This location is expected to be a “Gateway Sign”, see Exhibit B below for examples. There is an existing static sign for the University at this location that would be replaced.
500 S.
TBD
This location is expected to be a “Gateway Sign”, see Exhibit B below for examples. Exact location on 500 S. will be determined, but Vendor should look at locations along 500 S. between University Avenue and Guardsman Way.
Mario Capecchi Drive
TBD
This location is expected to be a “Gateway Sign”, see schedule G below for examples. Exact location along Mario Capecchi Drive will be determined, but Vendor should look at locations along the roadway between Foothill Drive and Wasatch Drive.

Small Format Installations – The map provided below is not intended to be final or conclusive for potential locations for additional small format installations and is provided for informational purposes to the Vendor. The final locations and design of these installations shall be confirmed by the University and Vendor post RFP award. Vendor may request input from the University on design and placement of small format installations during the Pre-Proposal conference. See section 5 of the RFP document for specific instructions regarding revenue projections for small format installations.

Schedule B – Existing Outdoor Media Assets The following list of existing outdoor media assets will be operated, maintained, and any advertising sold thereon by Vendor. The notes included are for informational purposes provided by the University.

Vendor acknowledges this list of existing outdoor media assets and intends to assume operations, maintenance, and media sales of the assets.

|_| Agree |_| Disagree

Large Format Vehicular Signs

Location:
Notes:
500 S. Near Rice-Eccles
This sign will potentially need to be relocated if a different type of large format installation is selected for Rice-Eccles Stadium.

South Campus Drive and 1500 E.

University Ave. and President’s Circle

South Campus Drive Near Huntsman Center

Interactive Pedestrian Kiosks

Location:
Notes:

Park Building

Union Building

Marriott Library/Campus Store

Garff Business Building

Main Campus Mall near Executive Education Building

Student Life Center

Petersen Heritage Center (dorms)

Sunnyside Apartments Southeast

Sunnyside Apartments Northeast

Sunnyside Apartments Center
Under construction as of RFP date.
Sunnyside Apartments Southwest
Under construction as of RFP date.
Sunnyside Apartments Northwest
Under construction as of RFP date.

Wall Mounted Kiosks

There are 4 total signs to be part of this agreement, one on each level of the Central Parking Garage, northwest corner stairwell.

The following list of existing outdoor media assets will be operated and maintained by University for the purposes of campus wayfinding and will not display advertising.

Vendor acknowledges this list of existing outdoor media assets and that the University will operate and maintain the assets.

|_| Agree |_| Disagree

Large Format Vehicular Sign

Location:
Notes:
East of Central Garage
This sign is for University messaging and wayfinding for the Central Garage and event parking.

Interactive Wall Mounted Kiosks

There are 4 total signs that will not be part of this agreement to be used for wayfinding, one on each level of the Central Parking Garage, northwest corner stairwell.

Schedule C – Small Format Sign Functionality Standards Freestanding with electrical and communications connections installed by Vendor;

Weatherproof, including ability to function in extreme heat and cold;

Graffiti resistant including procedures for preventing and rectifying damage from inclement weather, dirt and vandals, which shall be the responsibility of Vendor;

|_| Agree |_| Disagree Additional functionality standards specific to interactive signs:

ADA compliant including adjusting height of content and interactive features for users in wheelchairs and approach height/reach requirements and accessibility for the visually impaired;

Allow for the display of advertising as approved by University when passive, but upon engagement by a user, the advertising will be minimized or eliminated to take a secondary position to interactive content;

Employ interactive touchscreen technology, be location aware with customized mapping and wayfinding, in particular with supporting features for local retail locations;

Provide filtering to search by category of activity; include rational sorting protocol including proximity and type; include a procedure to ensure all content is up to date, accurate and relevant; and an ability to transfer information to user’s mobile devices;

Provide surveying capability including the ability to pose questions to users, collect responses and disseminate to University;

Include potential integration of social media, gaming and other applications to encourage use engagement;

Include non-commercial content as directed by University (see examples below);

Have the ability to switch between Spanish and English with the capability of support for other languages at a later date; and Integrate University’s existing graphical palette into the program/software.

|_| Agree |_| Disagree Examples of non-commercial content:

Timing alerts on screen for campus shuttles Student posed questions answered by University via email to student within X hours image1.emf

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