Defense Commissary Agency (DeCA) Electronic Shelf Labels (ESL) Solution

AMD 0004 - The purpose of this amendment is to answer additional questions received as illustrated in attached AMD 0004 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statement (PWS), Quality Assurance Surveillance Plan (QASP), and Attachment 2, Total Evaluated Price ESL AMD04 to provide clarification as a result of the questions proposed. Add CLINs X020-X023 in the base and all option periods. Update the title and description of CLINs X002-X004, X006, X008-X010, X014 and X018 in the base and all option periods. Update FAR 52.212-2, Technical Approach Factor. The proposal due date remains unchanged.

AMD 0003 - The purpose of this amendment is to extend the proposal due date to July 28, 2025 at 3:00PM Central Standard Time

AMD 0002 - The purpose of this amendment is to extend the proposal due date to July 23, 2025 at 3:00PM Central Standard Time. 

AMD 0001 - The purpose of this amendment is to answer questions received as illustrated in attached AMD 0001 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statemement (PWS) to provide clarification as a result of the questions proposed. Update the Travel/Other Direct Costs (ODC) plug numbers for CLIN x019 as illustrated in "Attachment 2, Total Evaluated Price ESL AMD01". The proposal due date remains unchanged. 

The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 – September 30, 2026

Option Period 1:  October 1, 2026 – September 30, 2027

Option Period 2:  October 1, 2027 – September 30, 2028

Option Period 3:  October 1, 2028 – September 30, 2029

Option Period 4:  October 1, 2029 – September 30, 2030

Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA’s CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA’s infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA’s OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA’s test and production environments. This requirement is intended to ensure that DeCA’s legacy mission critical business solutions continue to support the agency’s legacy global operations for ESLs.

Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company’s business size, CAGE code, UEI number, and a point of contact.

AMD 0003 - The purpose of this amendment is to extend the proposal due date to July 28, 2025 at 3:00PM Central Standard Time

AMD 0002 - The purpose of this amendment is to extend the proposal due date to July 23, 2025 at 3:00PM Central Standard Time. 

AMD 0001 - The purpose of this amendment is to answer questions received as illustrated in attached AMD 0001 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statemement (PWS) to provide clarification as a result of the questions proposed. Update the Travel/Other Direct Costs (ODC) plug numbers for CLIN x019 as illustrated in "Attachment 2, Total Evaluated Price ESL AMD01". The proposal due date remains unchanged. 

The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 – September 30, 2026

Option Period 1:  October 1, 2026 – September 30, 2027

Option Period 2:  October 1, 2027 – September 30, 2028

Option Period 3:  October 1, 2028 – September 30, 2029

Option Period 4:  October 1, 2029 – September 30, 2030

Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA’s CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA’s infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA’s OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA’s test and production environments. This requirement is intended to ensure that DeCA’s legacy mission critical business solutions continue to support the agency’s legacy global operations for ESLs.

Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company’s business size, CAGE code, UEI number, and a point of contact.

AMD 0002 - The purpose of this amendment is to extend the proposal due date to July 23, 2025 at 3:00PM Central Standard Time. 

AMD 0001 - The purpose of this amendment is to answer questions received as illustrated in attached AMD 0001 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statemement (PWS) to provide clarification as a result of the questions proposed. Update the Travel/Other Direct Costs (ODC) plug numbers for CLIN x019 as illustrated in "Attachment 2, Total Evaluated Price ESL AMD01". The proposal due date remains unchanged. 

The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 – September 30, 2026

Option Period 1:  October 1, 2026 – September 30, 2027

Option Period 2:  October 1, 2027 – September 30, 2028

Option Period 3:  October 1, 2028 – September 30, 2029

Option Period 4:  October 1, 2029 – September 30, 2030

Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA’s CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA’s infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA’s OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA’s test and production environments. This requirement is intended to ensure that DeCA’s legacy mission critical business solutions continue to support the agency’s legacy global operations for ESLs.

Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company’s business size, CAGE code, UEI number, and a point of contact.

AMD 0001 - The purpose of this amendment is to answer questions received as illustrated in attached AMD 0001 "Questions and Answers - HC108425R0005 PDF". Update the Performance Work Statemement (PWS) to provide clarification as a result of the questions proposed. Update the Travel/Other Direct Costs (ODC) plug numbers for CLIN x019 as illustrated in "Attachment 2, Total Evaluated Price ESL AMD01". The proposal due date remains unchanged. 

The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 – September 30, 2026

Option Period 1:  October 1, 2026 – September 30, 2027

Option Period 2:  October 1, 2027 – September 30, 2028

Option Period 3:  October 1, 2028 – September 30, 2029

Option Period 4:  October 1, 2029 – September 30, 2030

Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA’s CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA’s infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA’s OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA’s test and production environments. This requirement is intended to ensure that DeCA’s legacy mission critical business solutions continue to support the agency’s legacy global operations for ESLs.

Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company’s business size, CAGE code, UEI number, and a point of contact.

The Defense Information Technology Contracting Organization (DITCO) intends to award an Indefinite Delivery/Indefinite Quantity (IDIQ) contract for brand-name, Pricer Electronic Shelf Labels solution in support of the Defense Commissary Agency (DeCA). The procurement will be awarded as a firm-fixed price, single award IDIQ to an authorized reseller of Pricer. The IDIQ period of performance will include a 1-year base period, with four 1-year option periods. Base period: October 1, 2025 – September 30, 2026

Option Period 1:  October 1, 2026 – September 30, 2027

Option Period 2:  October 1, 2027 – September 30, 2028

Option Period 3:  October 1, 2028 – September 30, 2029

Option Period 4:  October 1, 2029 – September 30, 2030

Scope: The scope of this effort is to maintain and upgrade the legacy ESL solution deployed at DeCA’s CONUS store locations, including Alaska and Hawaii, the DeCA Test Lab (DLT), and third-party test labs supporting the agency, as well as to provide an avenue for the expansion and support of ESLs to OCONUS store locations. DeCA utilizes both segmented and graphical ESLs in our stores which require simultaneous support of both types of labels, as well as support for future creation of templates to support the various labels. The contractor must maintain all annual hardware maintenance, software licenses, and support of the existing ESL infrastructure for previously purchased proprietary, commercial off-the-shelf, brand-name Pricer ESL software and hardware, other third-party software and hardware such as Windows Operating Systems, and the web-based ordering site of ESL related hardware and equipment already integrated within DeCA’s infrastructure avoiding any disruption to this mission critical function. Additionally, this effort will support the eventual expansion of the Pricer ESL solution to DeCA’s OCONUS store locations. The ESL contractor shall provide a development, test, and integration environment to fully support DeCA’s test and production environments. This requirement is intended to ensure that DeCA’s legacy mission critical business solutions continue to support the agency’s legacy global operations for ESLs.

Proposals are being requested from all authorized resellers of Pricer ESLs, and a written solicitation is provided as an attachment to this notice. Award will be made on the basis of proposals conforming to the RFP, price submission, and being an authorized reseller. The Government estimates but does not guarantee that the volume of task orders through this IDIQ will be at the ceiling level specified at award. The Government is obligated only to the extent of authorized task orders actually made under this IDIQ with a minimum guarantee of $2,500. Further information on submission of proposals is provided throughout this document. Please see the attached solicitation and redacted Justification and Approval (J&A) for details on information that must be included with the proposal. Offerors must fill in blocks 30(a), (b), and (c) on page 1 of the solicitation. The CLIN amounts starting on page 3 also need to be completed, the Contractor POC information on page 118, as well as the applicable clauses. Please complete the attached solicitation in its entirety, as well as Attachments 1 and 2, and return to Ms. Kristen Abbott, kristen.m.abbott2.civ@mail.mil, (667) 890-9652 for consideration for award. Responses are due by July 16, 2025 at 3:00PM CST. Please provide your company’s business size, CAGE code, UEI number, and a point of contact.