HC108425R0005 DeCA ESL RFP AMD03.docx

This document is an Amendment 0003 to a solicitation for the Defense Commissary Agency (DeCA) Electronic Shelf Labels (ESL) Solution. The Defense Information Technology Contracting Organization (DITCO) intends to award a firm-fixed price, single-award Indefinite Delivery/Indefinite Quantity (IDIQ) contract to an authorized Pricer ESL reseller. The contract will cover a 1-year base period from October 1, 2025 to September 30, 2026, with four additional 1-year option periods extending through September 30, 2030.

The scope includes maintaining and upgrading the legacy ESL solution for DeCA's CONUS and OCONUS store locations, supporting both segmented and graphical electronic shelf labels. The contractor must provide annual hardware maintenance, software licenses, and support for existing Pricer ESL infrastructure, Windows operating systems, and web-based ordering platforms. The solicitation requires proposals from authorized Pricer ESL resellers, with a minimum guaranteed task order value of $2,500. The proposal due date has been extended to July 28, 2025 at 3:00 PM Central Standard Time, and proposals should be submitted to Kristen Abbott with the company's business size, CAGE code, UEI number, and point of contact.