Appendix_7.19_RFP_31786-00186%20Marketing%20and%20Communications%20Plan.xlsx

This file is a Marketing and Communications Plan appendix for RFP 31786-00186 between the State of Tennessee and MetLife, outlining a comprehensive employee communication strategy for disability insurance benefits. The plan specifies multiple communication deliverables including a wellness article (first draft due 4/25/25), member handbook (7/11/25), plan summary documents, two awareness campaigns via email and direct mail, microsite content edits, ABC training through road shows, benefit fair support, and a recorded STD/LTD benefits overview. Communication channels include email, microsites, direct mail, and in-person benefit fairs. Most substantive deliverables require edits by the State of Tennessee by mid-to-late August 2025, followed by legal review and state filing review by MetLife. Posted or mail dates for awareness campaigns are scheduled for October 1-7, 2025, with the microsite edits completion targeted for September 1, 2025. Several deliverables including training road shows, benefit fairs, and the recorded presentation have flexible timelines dependent on dates provided by the State of Tennessee.

The plan does not specify pricing terms, set-asides, or funding amounts in this document. Several deliverables, including ABC training, benefit fair dates, and the STD/LTD benefits overview presentation, are contingent on the State of Tennessee providing scheduling information. State filing review timelines are noted as dependent on the type of edits required, with additional timelines to be provided as soon as possible if filing is needed. The document reflects a collaborative approach between MetLife and the State of Tennessee, with clearly defined review and approval processes to ensure compliance and optimal employee education throughout the open enrollment period and beyond.