Appendix_7_20_RFP_31786-00186_Communications_Efforts_Report.pdf

2024 Communications Efforts Report State of Tennessee

The following report outlines MetLife’s communications efforts in accordance with MetLife’s contractual provisions with the State of Tennessee.

All efforts and services noted below were provided as a standard service to the State of

Tennessee at no cost.

I. Pregnancy FAQs

MetLife developed an educational flyer with frequently asked questions regarding

STD pregnancy claims. This flyer was posted to the State’s microsite for employee education.

II. Wellness Email

Using the most frequent disability claims submitted to MetLife, an educational campaign was developed with helpful tips to avoid and/or mitigate disability. This campaign was sent to active eligible employees via email.

III. Creative Refresh

MetLife partnered with an agency to develop a new aesthetic for the State’s open enrollment communications. This aesthetic focused on a Tennessee-specific aesthetic – utilizing the State’s geography, flag, and other elements to create a more connected employee experience.

IV. Member Handbook

MetLife partnered with the State to refresh the member handbook with the creative refresh as noted in III. The handbook outlined plan details and frequently asked questions. The handbook was posted to the microsite and available for year-round review.

V. Disability Direct Mail Awareness Campaign

MetLife partnered with the State to develop and execute a direct mail awareness campaign to active eligible employees with the creative refresh noted in III. The campaign featured messaging around the importance of STD with a call to action to learn more by visiting the microsite and enroll during annual enrollment. The campaign was mailed to 72,964 employees.

2024 Communications Efforts Report State of Tennessee

While the awareness campaign is not a directly attributable tactic for enrollment growth, we do note a decrease in STD enrollment based on January bills. Additional review will be required by MetLife, along with potential discovery sessions with the

State to better understand this potential decrease.

VI. Plan Summary

MetLife partnered with the State to update the plan summary for the 2025 plan year.

The plan summary was posted to the microsite.

VII. Microsite Enhancements

MetLife partnered with the State to execute a variety of microsite enhancements and recommendations.

From 1/1/2024 through 2/5/2025, the microsite had the following utilization:

- 6,524 unique visits

- 10,718 page views

- 5,334 unique visitors

- 127 seconds average time spent on site

October 2024 had the highest volume at 899 visits. The microsite overall has strong utilization outside of open enrollment.

VIII. ABC Road Show/Recorded Presentations

MetLife participated in the State and Higher Education meeting held on 8/21/2024.

During the meeting, MetLife distributed the ABC Roadshow Flyer and addressed questions related to the disability plan.

In addition to the ABC Roadshow, MetLife attended multiple benefit fairs and spoke to employees about disability benefits using the approved flyer.

MetLife also recorded an informative 18-minute video specifically for State of

Tennessee employees. This video provided an overview of STD and LTD benefits.

The presentation covered essential details such as plan highlights, rates, benefit calculations, and frequently asked questions. Additionally, it guided employees on where to find further support and resources.