Appendix_7.19_RFP_31786-00186%20Marketing%20and%20Communications%20Plan.xlsx
XLSX spreadsheet 22 KB Posted
- Solicitation number
- RFP 31786-00186
- Issued by
- Davidson County, Tennessee
About this file
This is a Marketing and Communications Plan appendix prepared by MetLife for the State of Tennessee's Short-Term Disability and Long-Term Disability Insurance procurement (RFP #31786-00186). The plan outlines a comprehensive schedule of member communications and educational initiatives to be delivered across multiple channels including email, direct mail, microsites, and in-person benefit fairs. Key deliverables include a wellness article (first draft due April 25, 2025), member handbook and plan summary documents (first draft due July 11, 2025), two awareness campaigns promoting disability insurance enrollment (first drafts due July 11, 2025 with posted dates of October 1 and October 7, 2025), microsite content optimization (due September 1, 2025), and train-the-trainer ABC training road shows. Additional components include benefit fair counselor availability and a recorded STD/LTD benefits overview presentation for the State's benefits website. All communication materials follow a standardized review process including State edits, legal review, and state filing review prior to posting or distribution.
The communications plan establishes clear timelines for content development and approval across all materials, with legal review periods typically ranging from 10-14 days and state filing reviews conducted as needed. Specific delivery dates are set for major initiatives, with awareness campaigns and member handbook materials scheduled for late summer 2025 delivery to support the January 1, 2027 implementation date. The plan includes flexibility for certain activities such as benefit fair training road shows and benefits overview presentations, with dates to be determined based on State scheduling. This communications strategy is designed to support member education and enrollment efforts during the open enrollment period and throughout the plan year for approximately 10,000+ eligible employees across central state government and state higher education agencies.
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Text version
Sheet1
| Communication | Description | Communication Channel | First Draft Delivery Date | |||||
| (MetLife to State of Tennessee) | Edits Due | |||||||
| (State of Tennessee to MetLife) | Legal Review | |||||||
| (MetLife) | State Filing Review | |||||||
| (MetLife) | Posted/Mail Date | |||||||
| Wellness Article/Know Your Health | Article provided by MetLife on an educational topic for members – topic TBD based on discussion and agreement with MetLife and the State | 4/25/25 | 5/7/25 | 5/12/25-5/23/25 | N/A | 6/11/25 | ||
| Member Handbook | End-to-end plan information for members in a comprehensive booklet format | Microsite | 7/11/25 | 7/21/25 | 8/2/25-8/15/25 | |||
| Plan Summary | Plan design information, rates, and other specifics | Microsite and Direct Mail | 7/11/25 | 7/21/25 | 8/2/25-8/15/25 | |||
| Awareness Campaign #1 | An email awareness campaign to active, eligible employees with messaging around the overall importance of Disability insurance, QR code to microsite, reinforce ER paid LTD plan #3 and call to action to enroll | Microsite and Email | 7/11/25 | 7/21/25 | 8/4/25-8/15/25 | N/A | 10/1/25 | |
| Awareness Campaign #2 | A direct mail awareness campaign to active, eligible employees with messaging around the importance of Short-term Disability, QR code to microsite, reinforce RP paid LTD plan #3 and call to action to enroll. | Microsite and Direct Mail | 7/11/25 | 7/21/25 | 8/4/25-8/15/25 | N/A | 10/7/25 | |
| Microsite edits | Review of microsite content to ensure optimal education for employees both during open enrollment and throughout the year. | Microsite | 7/11/25 | 7/21/25 | 8/4/25-8/15/25 | N/A | 9/1/25 | |
| ABC Training | Train-the-trainer road shows live along with supporting collateral | Benefit Fair | TBD based on date provided by the State of this event | TBD | TBD | N/A | ||
| Benefit Fairs | Benefit counselors available to consult with employees 1 on 1 to answer questions | Benefit Fair | TBD based on date provided by the State of this event | TBD | TBD | N/A | ||
| STD/LTD Benefits Overview recorded presentation | Recorded presentation the State posts on their site | State Benefits Website | TBD based on date provided by the State of this event | TBD | TBD | N/A | ||
| *State filing review is dependent on the type of edits. If filing needed, will provide timelines ASAP. |
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