Marketing Campaign Services

The Florida Statewide Guardian ad Litem Office (SGALO) is seeking proposals from qualified, full-service, multi-platform marketing vendors to provide a range of services, including creative and content development, digital development, account management and planning, marketing analysis, media planning and placement, and production management. The selected vendor(s) will be required to provide all labor, supervision, materials, and expertise to perform these services for a marketing campaign. Proposals are due by October 26, 2022 at 3:00 PM and will be opened publicly on October 27, 2022 at 10:00 AM. The initial contract term will run through June 30, 2023, with the possibility of renewal for an additional one-year period. The RFP outlines pricing requirements, including hourly rates for the various service categories and a scenario-based pricing component.

The SGALO encourages participation from small, minority, veteran, and women-owned businesses. The contract will be awarded to the responsive and responsible respondent(s) whose proposal receives the highest final score and is determined to be the most advantageous to the State, taking into consideration the price and other evaluation criteria detailed in the RFP. The RFP scenario outlines a 6-month marketing campaign with a budget of approximately $60,000, including $20,000 each for web advertising, radio placements, and outdoor advertising statewide. This is a new project, and all previous marketing and media campaigns have been handled in-house.