Media Agency for Eastern Regional Tourism District

The Eastern Regional Tourism District (ERTD) located in New London County, Connecticut, has issued a Request for Proposal (RFP) soliciting qualified digital media buying agencies to provide comprehensive media planning and advertising services for fiscal years 2022-2023 and 2023-2024. The procurement, identified by solicitation number 8777, seeks an agency capable of delivering strategic media planning, purchasing, creative services, analysis services, and reporting that aligns with the organization's marketing objectives. The contract period will span from July 1, 2022, through June 30, 2024, with proposals due by June 9, 2022, at 5:00 PM EDT. Key deliverables include developing and executing digital media strategies, creating strategic media plans, purchasing advertising space across various digital platforms, generating creative content, conducting performance analyses, and providing comprehensive reporting to support the ERTD's marketing goals. While specific evaluation criteria are not explicitly detailed in the documents, the agency will likely be assessed on its ability to develop targeted, effective digital media campaigns that enhance regional tourism promotion. The point of contact for this solicitation is Courtney Coates, located at 914 Hartford Turnpike, Suite 206, in Waterford, Connecticut.

The RFP does not specify any set-aside designations, vendor restrictions, or preferences for disadvantaged businesses. No information is provided about incumbent vendors or existing technological infrastructure that might require integration. The solicitation is open to all vendors, with no limitations on company size, type, or geographic location. Delivery terms are specified as Free On Board Destination, with payment terms to be determined by the vendor. Notably, the documents do not disclose an estimated total contract value, budget range, or anticipated funding sources. While the lack of financial details makes it challenging to assess the potential award's magnitude, the comprehensive scope of services suggests a substantial two-year media planning and advertising engagement. Interested vendors are encouraged to contact Courtney Coates at visiteasternct@gmail.com or 860-701-9113 for any additional inquiries about the solicitation.