Advertising services
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- W9133L08D0100
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Task orders
- 87 $526,180,964 obligated
Award facts
- Opportunity
-
- W9133L07R0004 Solicitation number
- Traditional Advertisisng J&A Award Notice · Posted Oct 30, 2013
- Combined order value
-
- $526,180,964 Current, with exercised options
- $527,369,586 Potential, with all options
- Last date to order 100% complete
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 5 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
Award details come from SAM.gov/FPDS.
About this IDV
This federal contract IDV award was issued by the Readiness Center, a defense agency, to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a self-certified small disadvantaged woman-owned business. The single-award indefinite delivery contract has a ceiling value of $525,000,002 and a period of performance ending September 30, 2013. The contract covers a broad range of advertising services, including digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design to support recruiting and retention initiatives for Army National Guard units in multiple states.
Under this IDV, the agency has issued numerous firm fixed-price delivery orders to LMO Advertising, with total values ranging from approximately $50,000 to over $32 million. These task orders cover media placement, mobile event team services, direct mail marketing, NASCAR sponsorship, high school marketing, and other advertising-related requirements. LMO Advertising also holds a Multiple Award Schedule contract with GSA that enables federal agencies to directly order up to $4 million in advertising, marketing, and communications services from the firm.
Task orders
Show 40 more
Latest 50 of 87 listed here. See the rest on GovTribe.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Show all 12
Quick answers
Who was awarded contract W9133L08D0100?
W9133L08D0100 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on March 25, 2008.
How much is contract W9133L08D0100 worth?
Orders under W9133L08D0100 have obligated $526,180,964. Their combined potential value, with all options, is $527,369,586.
How many orders have been placed under contract W9133L08D0100?
87 orders have been placed under W9133L08D0100, the latest on September 27, 2013.
Who can order from contract W9133L08D0100?
W9133L08D0100 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract W9133L08D0100 competed?
The extent of competition for W9133L08D0100 was full and open competition. The government received 5 offers.
On GovTribe
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