Focus Camera LLC
NY Doing business as Asavings.com
- UEI
- ZXEPG9XJEYB3
- CAGE
- 1DX02
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 322230 Stationery Product Manufacturing
- 323111 Commercial Printing (except Screen and Books)
- 325992 Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing
- 332999 All Other Miscellaneous Fabricated Metal Product Manufacturing
- 333310 Commercial and Service Industry Machinery Manufacturing
- 334111 Electronic Computer Manufacturing
- 334112 Computer Storage Device Manufacturing
- 334118 Computer Terminal and Other Computer Peripheral Equipment Manufacturing
Show all 25
- 334210 Telephone Apparatus Manufacturing
- 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
- 334290 Other Communications Equipment Manufacturing
- 334310 Audio and Video Equipment Manufacturing
- 334515 Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals
- 334519 Other Measuring and Controlling Device Manufacturing
- 335220 Major Household Appliance Manufacturing
- 339940 Office Supplies (except Paper) Manufacturing
- 423420 Office Equipment Merchant Wholesalers
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 423460 Ophthalmic Goods Merchant Wholesalers
- 423490 Other Professional Equipment and Supplies Merchant Wholesalers
- 423620 Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers
- 423690 Other Electronic Parts and Equipment Merchant Wholesalers
- 444110 Home Centers
- 449210 Electronics and Appliance Retailers
- 459110 Sporting Goods Retailers
- SAM.gov registration date
- Physical address
- 905 McDonald Ave, Brooklyn, NY 11218, USA
- Website
- focuscamera.com
- Founded
- 1966
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Consumer Durables & Apparel
- Household Durables
- Consumer Electronics
- SIC code
- 76 Miscellaneous Repair Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $1,628,968 |
| FY2025 | $3,217,487 |
| FY2024 | $5,938,396 |
| FY2023 | $6,045,753 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $512,912 | |
| 2 | Defense Logistics Agency | $250,869 | |
| 3 | Department of the Navy | $183,700 | |
| 4 | Department of Homeland Security | $173,256 | |
| 5 | US Agency for Global Media | $142,736 | |
| 6 | Department of the Army | $131,449 | |
| 7 | Department of Health and Human Services | $72,975 | |
| 8 | Government Accountability Office | $41,550 | |
| 9 | Department of Veterans Affairs | $39,949 | |
| 10 | General Services Administration | $34,569 |
Contract vehicles
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Salient Crgt, Inc. | 05GA0A19F0018 | $79,000 |
Similar vendors
About the company
Focus Camera LLC, doing business as Asavings.com, operates as a minority-owned, woman-owned small disadvantaged business supplying photographic equipment, audiovisual gear, cameras, lenses, electronic components, and IT consumables to federal agencies as a prime contractor on the GSA Multiple Award Schedule and through Indefinite Delivery contracts with the Defense Logistics Agency. The Brooklyn, New York–based limited liability company competes predominantly full-and-open on the GSA MAS, which anchors the vast majority of its federal footprint.
The vendor's customer base is highly concentrated around two anchor relationships that dwarf all other activity. The Defense Media Activity alone accounts for 67 awards carrying $191.9 million in combined potential value—roughly 77% of the vendor's entire federal portfolio—through blanket purchase agreements valued at approximately $99 million over five years for photographic and audiovisual equipment. The GSA Federal Acquisition Service, contracting office for the Multiple Award Schedule, placed 258 delivery orders worth $18.5 million combined potential value, making it the second-largest customer by order count but a distant second by dollars. The top five customers account for 86% of combined potential value, with the Department of the Air Force (70 awards, $2.1 million), the Defense Logistics Agency Land and Maritime (89 awards, $1.7 million), and the Federal Bureau of Investigation Headquarters Division (33 awards, $1.3 million) rounding out the leading set. This concentration reflects Focus Camera's role as a specialized supplier of branded camera systems—notably Nikon, Canon, and Sony mirrorless and DSLR kits—for military public affairs, intelligence photography, and training missions, alongside consumable electronics and office supplies.
Focus Camera holds three active Indefinite Delivery contracts with the Defense Logistics Agency Land and Maritime, each valued at $250,000 and designated total small business set-asides, covering binoculars (awarded March 3, 2025, through March 3, 2026), headset-microphone units (awarded February 20, 2025, through February 20, 2026), and sonar headset units (awarded January 20, 2026, through January 20, 2027). These vehicles guarantee minimum order quantities (2 to 7 units) with estimated 8 to 12 orders annually. The GSA Multiple Award Schedule contract serves as the parent vehicle for 1,114 task orders totaling $215.5 million combined potential value, representing 86% of the vendor's federal pipeline. A secondary photographic equipment blanket purchase agreement carried 39 task orders valued at $10.3 million combined potential value.
Recent capability examples span diverse customer sets. On the Defense Media Activity relationship, Focus Camera delivered a $248,811 woman-owned small business set-aside delivery order to the Defense Information School (DINFOS) in September 2025 for photographic equipment under GSA MAS. For the Drug Enforcement Administration, the vendor executed a $199,750 total small business set-aside purchase order in August 2025 for 50 assembled Nikon D7500 camera kits with Sigma lenses, filters, and backpacks. The Naval Special Warfare Command awarded a $104,700 delivery order in January 2026 for replacement camera lenses compatible with RF mount systems. The Air Force placed multiple orders, including a $201,830 delivery order in June 2025 for the 2ROPS PANDA Camera Upgrade Project and a $185,661 delivery order in September 2025 for photojournalism camera kits to the 18th Wing at Kadena Air Base, Japan. Defense Logistics Agency Land and Maritime issued frequent small purchase orders for batteries, chargers, binoculars, headset-microphone units, toner cartridges, and electronic components, with individual values typically under $50,000.
Activity has grown year over year from 112 awards in 2022 to 189 in 2025, with 65 awards recorded in the first nine months of 2026. Over 1,500 total awards span 284 distinct customer agencies, but concentration around the Defense Media Activity relationship and the GSA MAS vehicle creates significant recompete risk. Only six awards (combined potential value $161 thousand) reach ultimate completion inside the next twenty-four months, but the underlying Defense Media Activity blanket purchase agreement represents the vendor's largest dollar opportunity and would face recompete or renewal within that window depending on contract terms not fully specified in the source. The vendor carried one sub-award as a subcontractor to Salient CRGT, Inc. on a materials contract modification in October 2024, but sub work represents negligible exposure (less than 1% of awards). Top NAICS codes align with the portfolio: Commercial Printing (594 awards), Electronic Computer Manufacturing (525 awards), Audio and Video Equipment Manufacturing (60 awards), and Photographic Equipment Manufacturing (48 awards). The vendor's positioning as a GSA MAS retailer of branded camera systems and electronics consumables to defense and civilian agencies is deeply entrenched but highly dependent on continuation of the Defense Media Activity relationship and sustained GSA MAS placement.
Quick answers
Is Focus Camera LLC registered in SAM.gov?
Yes. Focus Camera LLC's SAM.gov registration is active through September 15, 2027.
Which contract vehicles does Focus Camera LLC hold?
Focus Camera LLC holds a place on 3 federal contract vehicles, including IT-70 and MAS.
How much has Focus Camera LLC received in federal contracts?
Federal contracts obligated $3,217,487 to Focus Camera LLC in fiscal year 2025 and $16,830,604 in fiscal years 2023 through 2027.
How does Focus Camera LLC rank among federal contractors?
Focus Camera LLC ranked #4 in NAICS 42341, #6 in PSC 6720 and #6 in PSC 6750 in FY2025.
What is Focus Camera LLC's most recent federal award?
Focus Camera LLC's most recent federal contract award is 2026 video production branch studio & camera gear (70US0926F2GSA2421), from Secret Service, on September 30, 2026.
On GovTribe
See Focus Camera LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors