Adorama Inc.
New York, NY Doing business as Adorama Camera
- UEI
- L43SGXYMK8H5
- CAGE
- 79702
- Primary NAICS
- 334310 Audio and Video Equipment Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 334310 Audio and Video Equipment Manufacturing Primary
- 315990 Apparel Accessories and Other Apparel Manufacturing
- 325992 Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing
- 332999 All Other Miscellaneous Fabricated Metal Product Manufacturing
- 333310 Commercial and Service Industry Machinery Manufacturing
- 334111 Electronic Computer Manufacturing
- 334112 Computer Storage Device Manufacturing
- 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
Show all
- 334290 Other Communications Equipment Manufacturing
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 339920 Sporting and Athletic Goods Manufacturing
- 423410 Photographic Equipment and Supplies Merchant Wholesalers
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 424120 Stationery and Office Supplies Merchant Wholesalers
- 449210 Electronics and Appliance Retailers
- 458110 Clothing and Clothing Accessories Retailers
- 512110 Motion Picture and Video Production
- 517121 Telecommunications Resellers
- 541519 Other Computer Related Services
- SAM.gov registration date
- Physical address
- 42 W 18th St, New York, NY 10011, USA
- Website
- adorama.com
- Founded
- 1975
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Consumer Durables & Apparel
- Household Durables
- Photography
- SIC code
- 50 Wholesale Trade – Durable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Office equipment purchase for mandarin and afghan reporting services | US Agency for Global Media | $321,520 | |
| Broadcasting equipment needed for eurasia division | US Agency for Global Media | $97,184 | |
| Three sony PXW-Z300 4K ENG camera packages | US Agency for Global Media | $44,876 | |
| VJ and web kits needed for broadcast reporting | US Agency for Global Media | $158,539 | |
| Nikon camera. Section 2 (d) exemption | Federal Law Enforcement Training Center | $33,330 |
About Adorama Inc.
Adorama Inc., doing business as Adorama Camera, a New York City-based for-profit retailer headquartered at 42 West 18th Street, supplies photographic equipment, cameras, lenses, lighting systems, audiovisual products, and related accessories to federal agencies as a prime contractor on the GSA Multiple Award Schedule and through blanket purchase agreements with defense and civilian agencies. Adorama operates entirely as a prime contractor (100% of awards) and competes on full-and-open contract vehicles with no SBA set-aside participation, though many individual task orders carry total small business set-aside designations.
Adorama's customer base spans 526 federal agencies with significant concentration in two sources: the GSA Federal Acquisition Service, which anchors the largest dollar value (244 awards, $224.6 million combined potential value), and the Defense Media Activity (215 awards, $209.9 million combined potential value). These two customers account for 78% of Adorama's combined potential value. By award count, the top five customers—Defense Logistics Agency Troop Support Construction and Equipment, the Marine Corps, GSA Federal Acquisition Service, Defense Media Activity, and Naval Sea Systems Command—represent 25% of the award volume but show divergent concentration: DLA and Marine Corps place many small orders (441 and 298 awards respectively with modest dollar values), while GSA and Defense Media Activity drive the largest transaction values. Recent representative work includes a $870 thousand Office of the Secretary of Defense BPA call for camera and lens life cycle support (April 2026), a $625 thousand Air Education and Training Command delivery order for cameras, lenses, and kits (February 2025), and a $484 thousand Defense Media Activity BPA call for audiovisual equipment (March 2025).
Adorama holds three significant parent vehicles: the GSA Multiple Award Schedule with 3,278 task orders valued at $265.9 million combined potential, a $50 million single-award Blanket Purchase Agreement with the Office of Logistics and Acquisition Operations for photography and audiovisual operation and maintenance items (running through July 2025), a $5 million single-award BPA with Naval Sea Systems Command for telecom and IT equipment including cameras and video equipment (extending through June 2029), and a $249 thousand multiple-award BPA with Naval Sea Systems Command for Apple wireless accessories (through December 2029). The MAS vehicle dominates Adorama's transactional volume—77% of task orders flow through it, predominantly supporting civilian and defense agencies' routine procurement of cameras, accessories, and related equipment.
Award activity has declined year over year: 146 awards in 2022, 159 in 2023, 114 in 2024, and 78 in 2025, with only 17 awards visible in the first half of 2026. The recompete cliff is minimal—only four awards with ultimate completion dates in the next twenty-four months carry $198 thousand in combined potential value, reflecting the mature, stable nature of Adorama's contract portfolio and the absence of large, imminently expiring vehicles. Adorama's sub footprint is negligible (14 awards, 0.2% of portfolio); recent sub work includes tactical and digital media acquisition kits and hardware delivery orders to Leidos.
Adorama's federal portfolio concentrates in photographic manufacturing and supply PSCs: Cameras, Still Picture (1,033 awards), Photographic Equipment and Accessories (816 awards), Office Supplies (535 awards), and Video Recording Equipment (370 awards). The vendor has been a registered federal contractor since May 2001 and maintains a broad, stable contract position across civilian and defense agencies, functioning as a commercial off-the-shelf equipment provider rather than as a systems integrator or services firm.
Contract vehicles
SBA capabilities narrative
Adorama, Inc. is one of the largest suppliers of forensics and tactical equipment and has long been a partner of the law enforcement community. Our experts help you choose the right gear and make sure you get the most out of it.
Quick answers
What is Adorama Inc.'s UEI?
Adorama Inc.'s Unique Entity ID (UEI) in SAM.gov is L43SGXYMK8H5.
What is Adorama Inc.'s CAGE code?
Adorama Inc.'s CAGE code is 79702.
What is Adorama Inc.'s primary NAICS code?
Adorama Inc.'s primary NAICS code is 334310 (Audio and Video Equipment Manufacturing).
Where is Adorama Inc. located?
Adorama Inc.'s physical address in SAM.gov is 42 W 18th St, New York, NY 10011, USA.
Is Adorama Inc. registered in SAM.gov?
Yes. Adorama Inc.'s SAM.gov registration is active through July 21, 2027.
Which contract vehicles does Adorama Inc. hold?
Adorama Inc. holds a place on 5 federal contract vehicles, including IT-70, FSS-84 and MAS.
What is Adorama Inc.'s most recent federal award?
Adorama Inc.'s most recent federal contract award is Office equipment purchase for mandarin and afghan reporting services (95170026P0386), from US Agency for Global Media, on September 25, 2026.
On GovTribe
See Adorama Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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