Adorama Inc.
New York, NY Doing business as Adorama Camera
- UEI
- L43SGXYMK8H5
- CAGE
- 79702
- Primary NAICS
- 334310 Audio and Video Equipment Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 315990 Apparel Accessories and Other Apparel Manufacturing
- 325992 Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing
- 332999 All Other Miscellaneous Fabricated Metal Product Manufacturing
- 333310 Commercial and Service Industry Machinery Manufacturing
- 334111 Electronic Computer Manufacturing
- 334112 Computer Storage Device Manufacturing
- 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
- 334290 Other Communications Equipment Manufacturing
Show all 18
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 339920 Sporting and Athletic Goods Manufacturing
- 423410 Photographic Equipment and Supplies Merchant Wholesalers
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 424120 Stationery and Office Supplies Merchant Wholesalers
- 449210 Electronics and Appliance Retailers
- 458110 Clothing and Clothing Accessories Retailers
- 512110 Motion Picture and Video Production
- 517121 Telecommunications Resellers
- 541519 Other Computer Related Services
- SAM.gov registration date
- Physical address
- 42 W 18th St, New York, NY 10011, USA
- Website
- adorama.com
- Founded
- 1975
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Consumer Discretionary
- Consumer Durables & Apparel
- Household Durables
- Photography
- SIC code
- 50 Wholesale Trade – Durable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $3,068,788 |
| FY2025 | $3,864,416 |
| FY2024 | $3,958,741 |
| FY2023 | $3,618,637 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Office of the Secretary of Defense | $1,038,727 | |
| 2 | Air Force | $667,832 | |
| 3 | US Agency for Global Media | $622,118 | |
| 4 | Department of the Army | $141,686 | |
| 5 | Department of the Navy | $124,428 | |
| 6 | Department of Justice | $104,849 | |
| 7 | Defense Logistics Agency | $95,370 | |
| 8 | General Services Administration | $84,550 | |
| 9 | Department of the Treasury | $78,896 | |
| 10 | Smithsonian Institution | $47,628 |
Contract vehicles
Expired vehicles (2)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Leidos, Inc. | W15P7T25F0277 | $60,384 | |
| Leidos, Inc. | W15P7T25F0206 | $77,210 | |
| Leidos, Inc. | W15P7T25F0202 | $38,605 | |
| Leidos, Inc. | W15P7T25F0156 | $133,637 | |
| Leidos, Inc. | W15P7T25F0082 | $38,605 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
About the company
Adorama Inc., doing business as Adorama Camera, sells photographic, electronic, and audiovisual equipment to federal agencies as a prime contractor on the GSA Multiple Award Schedule and holds three major Blanket Purchase Agreements with defense and civilian agencies, with no small business set-aside certifications across its federal portfolio.
Adorama is a for-profit retailer headquartered at 42 West 18th Street in New York City, registered as a federal contractor since May 2001. The company operates entirely as a prime contractor—5,599 of 5,613 awards in the source are prime contracts, with only 14 sub-awards under Leidos. Adorama competes full-and-open, holding no SBA 8(a), HUBZone, SDVOSB, WOSB, or other set-aside certifications. However, it qualifies as a small business under GSA and NAICS standards and frequently receives task orders designated as "Total Small Business" set-asides under its master contract vehicles.
The vendor's capability footprint centers on photographic equipment, cameras (still and digital, including cinema cameras from manufacturers like Canon, Nikon, Sony, RED, and Panasonic), lenses, audio-visual equipment, lighting systems, protective cases, and related accessories. Representative work includes a $870 thousand Defense Media Activity order (April 2026) for camera and lens life cycle management, a $625 thousand Air Education and Training Command delivery order (February 2025) for cameras, lenses, and deployment kits, and a $484 thousand Defense Media Activity BPA call (March 2025) for audiovisual equipment. The vendor also fulfills ancillary orders for office supplies, computer hardware, and specialized tactical equipment (drones, night-vision adapters, thermal camera systems).
Customer concentration splits sharply between volume and value. The top five agencies by award count cover only 25% of all awards, while the top five by potential value account for 77% of combined dollars. GSA Federal Acquisition Service dominates by dollars ($224.6 million across 244 awards) and Defense Media Activity ranks second ($209.9 million across 215 awards), together representing roughly 72% of total potential value. Naval Sea Systems Command ($13 million, 200 awards), DLA Troop Support Construction and Equipment ($11.2 million, 441 awards), and Air Education and Training Command ($6.6 million, 40 awards) round out the top tier. This concentration reflects Adorama's role as a preferred vendor for defense imaging and multimedia production equipment, supported by long-standing master vehicles.
Adorama holds three major Indefinite Delivery Vehicles. The GSA Multiple Award Schedule is by far the largest—3,292 task orders, $266.9 million combined potential value—across which the vendor supplies photographic and audiovisual equipment to 527 distinct customer agencies. A $50 million single-award Blanket Purchase Agreement with the Office of Logistics and Acquisition Operations (August 2024 through July 2025) covers operation and maintenance items including photography, IT hardware and software for imaging, printing, and audiovisual services. A $5 million single-award BPA with Naval Sea Systems Command (June 2024 through June 2029) supplies telecom and IT equipment including cameras, camera accessories, televisions, and video equipment; this vehicle has generated 18 task orders totaling $211 thousand and numerous smaller BPA calls. A $249 thousand multiple-award BPA with Naval Sea Systems Command (December 2024 through December 2029) supplies Apple wireless accessories.
Activity has declined year over year—146 awards in 2022, 159 in 2023, 114 in 2024, 79 in 2025, and 43 through late September 2026—indicating portfolio contraction. Only 4 awards with combined potential value of $622 thousand face completion in the next twenty-four months, creating minimal recompete exposure. The vendor's top NAICS categories are Photographic Film, Paper, Plate, Chemical, and Copy Toner Manufacturing (2,651 awards) and Other Communications Equipment Manufacturing (406 awards); top PSC codes are Cameras, Still Picture (1,036 awards) and Photographic Equipment and Accessories (820 awards).
On the sub side, Adorama furnishes tactical media acquisition kits, digital video acquisition kits, customer hardware, and laptops to Leidos, Inc., spanning orders from March 2025 through September 2025, representing a modest sub footprint serving defense IT and multimedia modernization work. Combined obligated dollars across all awards reach $128.7 million, representing 21% of combined potential value; the gap reflects Adorama's model of supplying discrete equipment orders with short performance periods and high velocity, where many awards are valued low relative to their ceilings.
SBA capabilities narrative
Adorama, Inc. is one of the largest suppliers of forensics and tactical equipment and has long been a partner of the law enforcement community. Our experts help you choose the right gear and make sure you get the most out of it.
Quick answers
Is Adorama Inc. registered in SAM.gov?
Yes. Adorama Inc.'s SAM.gov registration is active through July 21, 2027.
Which contract vehicles does Adorama Inc. hold?
Adorama Inc. holds a place on 5 federal contract vehicles, including IT-70, FSS-84 and MAS.
How much has Adorama Inc. received in federal contracts?
Federal contracts obligated $3,864,416 to Adorama Inc. in fiscal year 2025 and $14,510,583 in fiscal years 2023 through 2027.
How does Adorama Inc. rank among federal contractors?
Adorama Inc. ranked #4 in PSC 6720, #5 in PSC 67 and #8 in NAICS 325992 in FY2025.
What is Adorama Inc.'s most recent federal award?
Adorama Inc.'s most recent federal contract award is Office equipment purchase for mandarin and afghan reporting services (95170026P0386), from US Agency for Global Media, on September 25, 2026.
On GovTribe
See Adorama Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors