Ibuy Distribution LLC
Franklin Township, NJ Public Sector Sales
- UEI
- HN69GEM6JYC7
- CAGE
- 6MSK2
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
-
- 333310 Commercial and Service Industry Machinery Manufacturing
- 334290 Other Communications Equipment Manufacturing
- 334310 Audio and Video Equipment Manufacturing
- 335910 Battery Manufacturing
- 335999 All Other Miscellaneous Electrical Equipment and Component Manufacturing
- 423430 Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
- 423620 Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers
- 423690 Other Electronic Parts and Equipment Merchant Wholesalers
- SAM.gov registration date
- Physical address
- 50 Atrium Dr, Somerset, NJ 08873, USA
- Website
- ibuy.com
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Industrials
- Capital Goods
- Electrical Equipment
- SIC code
- 50 Wholesale Trade – Durable Goods
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $145,386 |
| FY2025 | $312,574 |
| FY2024 | $842,173 |
| FY2023 | $18,342 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Justice | $103,836 | |
| 2 | Air Force | $19,134 | |
| 3 | Department of the Army | $17,742 | |
| 4 | General Services Administration | $4,674 |
Contract vehicles
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
About the company
Ibuy Distribution LLC, through its Public Sector Sales Division, distributes photographic, digital imaging, and motion picture equipment to federal agencies as a prime contractor under the GSA Multiple Award Schedule, competing predominantly under total small business set-asides though also placing non-set-aside awards across defense and civilian customers.
Ibuy Distribution is a for-profit limited liability company headquartered in Somerset, New Jersey, with a parent company identified as Broadway Photo LLC. The vendor operates as a consumer electronics distributor specializing in camera systems, lenses, accessories, and imaging equipment from manufacturers including Canon, Nikon, Sony, and Sigma. The company has maintained an active SAM.gov registration since January 2012 and competes across both set-aside and full-and-open procurement channels, though total small business set-asides recur frequently across the recent award footprint.
The vendor's federal work centers on GSA Multiple Award Schedule delivery orders and purchase orders for photographic and digital imaging equipment. Recent representative work includes a $500,669 delivery order from Immigration and Customs Enforcement (awarded August 2024) for Canon mirrorless cameras, camcorders, lithium-ion batteries, and chargers supporting homeland security investigations; a $113,402.80 purchase order from Navy SECNAV Criminal Investigative Service (awarded September 2025) for mirrorless camera kits and accessories to Camp Pendleton North; and a $98,345 delivery order from the Cybersecurity and Infrastructure Security Agency (awarded September 2024, total small business set-aside) for digital media equipment supporting the agency's External Affairs program. Work ranges from sub-thousand-dollar single-item orders to six-figure kit deliveries.
Customer concentration is broad and diffuse across defense and civilian agencies. The GSA Federal Acquisition Service dominates potential value at $25.1 million (80% of combined potential value across all customers) through eleven awards, primarily due to pass-through ordering by subordinate agencies leveraging the GSA schedule. Among direct customer agencies, the Department of the Air Force leads by award count (35 awards, $790 thousand combined potential value), followed by Department of Homeland Security US Coast Guard (24 awards, $682 thousand), Department of the Navy Naval Sea Systems Command (17 awards, $260 thousand), and the Air National Guard (15 awards, $453 thousand). The top five customer agencies by award count cover only 26% of total awards, signaling highly dispersed customer engagement across 141 distinct federal agencies. The rankings between award count and potential value diverge markedly — GSA dominates dollars but ranks outside the top five by order count — because the GSA schedule aggregates smaller orders while Immigration and Customs Enforcement and other direct customers place larger single awards.
All 393 recent awards sit on the GSA Multiple Award Schedule, with 261 task orders carrying $6.5 million in combined potential value. Two blanket purchase agreements appear in the portfolio: Blanket Purchase Agreement HSCG2314AHSU101 (2 task orders, $254 thousand) and Federal Supply Schedule GS03F101CA (3 task orders, $36 thousand). The Multiple Award Schedule is the overwhelming parent vehicle across the footprint.
Activity grew from three awards in 2020 to sixteen in 2024 and fifteen in 2025, then declined to five awards year-to-date in 2026, reflecting the recent snapshot window. Only three awards (combined potential value $104 thousand) reach ultimate completion within the next twenty-four months, indicating minimal recompete exposure in the near term relative to the vendor's overall portfolio size.
Ibuy Distribution operates as a pure prime contractor with no subcontract footprint in the source data; all 393 awards are prime positions. The vendor's capability portfolio is narrowly focused on photographic and imaging equipment distribution across 311 awards classified under NAICS Photographic and Photocopying Equipment Manufacturing and 169 awards under PSC Photographic Equipment and Accessories, with secondary categories covering motion picture cameras (26 awards), video recording equipment (24 awards), and optical instruments (6 awards). Performance occurs at the vendor's Somerset, New Jersey location with equipment delivery to customer sites nationwide and at overseas military installations.
Quick answers
Is Ibuy Distribution LLC registered in SAM.gov?
Yes. Ibuy Distribution LLC's SAM.gov registration is active through December 29, 2026.
Which contract vehicles does Ibuy Distribution LLC hold?
Ibuy Distribution LLC holds a place on 2 federal contract vehicles, including MAS.
How much has Ibuy Distribution LLC received in federal contracts?
Federal contracts obligated $312,574 to Ibuy Distribution LLC in fiscal year 2025 and $1,318,475 in fiscal years 2023 through 2027.
How does Ibuy Distribution LLC rank among federal contractors?
Ibuy Distribution LLC ranked #12 in NAICS 333316, #14 in PSC 6720 and #24 in PSC 6760 in FY2025.
What is Ibuy Distribution LLC's most recent federal award?
Ibuy Distribution LLC's most recent federal contract award is EO 14398 (15M10226FA4700511), from US Marshals Service Business Support Branch (USMS), on September 26, 2026.
On GovTribe
See Ibuy Distribution LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors