RFR 1508-Questions and Answers-Advertising Services Round 2~1.xlsx
XLSX spreadsheet 14 KB Posted
- Attached to
- RFR LOT Number 1508 - Advertising Services
- Solicitation number
- BD-15-1062-LOT-00001-00000003432
- Issued by
- Suffolk County, Massachusetts
About this file
This document is a set of Questions and Answers related to Request for Response (RFR) 1508 for Advertising Services issued by the Massachusetts State Lottery Commission (MSLC).
The MSLC is seeking proposals from qualified bidders to provide a range of advertising services to increase the sale of games and maximize net profit returned to the Commonwealth. The RFR expects bidders to present a comprehensive advertising campaign for the "All or Nothing" game, which may include logo, color scheme, tagline, and media buy recommendations. The MSLC also seeks ways to increase registration and communicate effectively with individuals who have registered to receive information from the MSLC. The RFR has restrictions on digital/interactive activity, requiring all such activity to be directed to individuals 18 years or older.
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Text version
RFR 1508 AdvertisingQ&A 5.4.15
| Advertising Services RFR MSLC 1508 |
| Response to second round of Written Inquiries published (estimated) Monday, May 11, 2015 |
| Question # | Created Date | Question Subject | User Created | Question | Assigned to | Response |
| 26 | 5/4/15 | Amy Brown Weber/Connelly Partners LLC | Assignment Four | For the spec work on this assignment, would you like us to use the Texas Lottery "All or Nothing" game assets or would you like us to develop the look and feel of this game as part of the assignment? | The MSLC is not looking for Bidders to develop the look and feel of the game itself. MSLC expects Bidders to present how to introduce this game into the marketplace. MSLC is expecting to see a comprehensive advertising campaign which may include logo, color scheme, and tagline. Must include media buy recommendations. | |
| 27 | 5/4/15 | Amy Brown Weber/Connelly Partners LLC | Question 7.20 | Can you please expand on what you mean by database management under this question? | The MSLC has a database of individuals who have registered to receive information from the MSLC. The MSLC is looking for ways to increase registration and communicate most effectively with the registrants. | |
| 28 | 5/4/15 | Dennis Franczak/Fuseideas | Digital Advertising | Are there any restrictions on digital/interactive activity when promoting a game? | All digital/interactive activity must be directed to individuals eighteen (18) years or older. |
Gaming System Software and Hardware - COMMBUYS Bid Number: BD-15-1062-LOT-00001-00000002550 MSLC Document Number: RFR LOT # 1501
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