Amendment 0005 - Survey and Market Research Services
Cancelled Solicitation Posted
- Solicitation number
- H9821025RE012
- Agency
-
Defense Human Resources Activity
Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
- Place of performance
- 22315, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Defense Human Resources Activity is soliciting Survey and Market Research Services through a competitive procurement under RFP H9821025RE012, with amendments through Amendment 0005. The contractor will provide comprehensive market research and survey services to support the Joint Advertising, Market Research and Studies (JAMRS) program, including continuously fielded surveys tracking youth propensity to join the military, military advertising effectiveness, brand perception, and new recruit experiences. Key requirements include conducting nationally representative surveys of youth aged 16-24, performing market segmentation analysis, producing datasets and technical reports, managing data collection across 65 Military Entry Processing Stations, and providing actionable intelligence for military recruiting strategy. The government will evaluate proposals using a two-phase evaluation process based on four equally weighted factors: Technical approach, Risk Management Framework (RMF) cybersecurity, Past Performance, Small Business Participation, and Price—with non-price factors considered significantly more important than price. Phase 1 proposals are due June 17, 2025, at 9:00 AM Eastern time, while Phase 2 proposals are due July 8, 2025, at 11:30 AM Eastern time.
This is a single-award, Indefinite Delivery/Indefinite Quantity (IDIQ) contract with no set-aside designation. The current incumbent is FORS Marsh Group LLC. The total contract ceiling is $96,557,811.24 for a five-year base period with an optional six-month performance period extension. The solicitation includes firm-fixed pricing for labor across nine categories, Other Direct Expenses, and transition services, with contractors required to submit pricing based on pre-established rates from the Pricing Worksheet. The contract requires a minimum of 25% small business participation for the first two contract years, increasing to 30% for remaining years. The place of performance is Kingstowne, VA 22315.
Notice text
6 versions
Update #6 · Latest ·
The purpose of this notice is to issue Amendment 0005. Please see attachments.
Amendment 0004 ws issued on June 18,2025 (Attachments are included in this notice)
Amendment 0003 was issued June 6, 2025 (Attachments are included in this notice)
Amendment 0002 was issued June 3, 2025 (Attachments are included in this notice)
Amendment 0001 was issued May 23,2025 (Attachments are included in this notice)
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 17, 2025, 9am Eastern time and Phase 2 will be due July 1, 2025, 11:30am Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Update #5 ·
The purpose of this notice is to issue Amendment 0004. Please see attachments.
Amendment 0003 was issued June 6, 2025 (Attachments are included in this notice)
Amendment 0002 was issued June 3, 2025 (Attachments are included in this notice)
Amendment 0001 was issued May 23,2025 (Attachments are included in this notice)
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 17, 2025, 9am Eastern time and Phase 2 will be due July 1, 2025, 11:30am Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Update #4 ·
The purpose of this notice is to issue Amendment 0003. Please see attachments.
Amendment 0002 was issued June 3, 2025 (Attachments are included in this notice)
Amendment 0001 was issued May 23,2025 (Attachments are included in this notice)
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 17, 2025, 9am Eastern time and Phase 2 will be due July 1, 2025, 11:30am Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Update #3 ·
The purpose of this notice is to issue Amendment 0002.
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 17, 2025, 9am Eastern time and Phase 2 will be due July 1, 2025, 11:30am Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Update #2 ·
The purpose of this notice is to issue Amendment 0001.
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 16, 2025, 9am Eastern time and Phase 2 will be due June 30,2025, 12pm Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Update #1 ·
Please reference Pre-Solicitation Notice H9821025RE012. Please note this Solicitation (RFP No. H9821025RE012) contains two Proposal Submission Phase Timelines. Phase 1 will be due June 16, 2025, 9am Eastern time and Phase 2 will be due June 30,2025, 12pm Eastern time. Please reference Addendum FAR 52.212-1 for additional details.
Files
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Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Solicitation | |
| Market Research and Studies Survey Services | Pre-Solicitation |
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