Market Research and Studies Survey Services
Pre-Solicitation Posted
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- Solicitation number
- H9821025RE012
- Agency
-
Defense Human Resources Activity
Department of Defense
- Responses due
- Not on record
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541720 Research and Development in the Social Sciences and Humanities
- Place of performance
- 22315, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Defense Human Resources Activity (DHRA), specifically through the Joint Advertising, Market Research and Studies (JAMRS) program, intends to procure comprehensive survey services and personnel analytics. The contract will focus on multi-method personnel research, including survey design, implementation, complex data analysis, and advanced analytics within the military recruiting and personnel lifecycle context. Key objectives include producing research reports, identifying target markets, fulfilling military service-specific ad-hoc research requests, and providing consultation from subject matter experts in career decision-making behaviors. The government plans to release the solicitation on SAM.gov around May 15, 2025, with an anticipated contract award during the first quarter of Fiscal Year 2026. The procurement will follow full and open competitive procedures under FAR Subpart 6.1, utilizing acquisition methods outlined in FAR Part 12 and Part 15.
The pre-solicitation notice indicates this will be a Single Award Indefinite Delivery, Indefinite Quantity (IDIQ) contract with a Firm Fixed Price (FFP) structure, spanning a five-year ordering period. There are currently no specific set-aside designations for this opportunity, meaning it is open to all qualified contractors. The contract falls under NAICS Category 541720 for Research and Development in Social Sciences and Humanities, with a corresponding Product Service Code (PSC) of R422 for Professional Market Research and Public Opinion support. While specific award values are not disclosed, the comprehensive nature of the required services suggests a potentially significant contract scope. Interested firms should carefully review the eventual solicitation documents, which will likely require demonstrated expertise in personnel research, data analytics, and military recruitment market analysis.
Notice text
The Defense Human Resources Activity (DHRA), on behalf of the Joint Advertising, Market Research and Studies (JAMRS) program of the Office of People Analytics (OPA) intends to issue a solicitation using full and open procedures in accordance with (IAW) FAR Subpart 6.1, which will result in a contract award utilizing procedures at FAR Part 12 and FAR Part15.
CONTRACT TYPE: Single Award Indefinite Delivery, Indefinite Quantity (IDIQ), Firm Fixed Price (FFP) Requirements Contract
PERIOD OF PERFORMANCE: The anticipated period of performance is a five-year ordering period.
SOLICITATION RELEASE: The Government anticipates release of the solicitation for this requirement to SAM.gov on or about May 15, 2025, with an estimated contract award during the 1st quarter of Fiscal Year (FY) 2026.
DESCRIPTION OF SUPPLIES/SERVICES: This requirement is to perform knowledge-based Survey Services as well as Market Research and Personnel Analytics. The work involves multi-method personnel research, survey design and implementation, analysis and interpretation of quantitative and qualitative complex survey data within the context of the Military recruiting and personnel life-cycle environment, multi-source data integration, utilizing traditional and modern advanced analytics to include data science, production of research reports, segmentation, identifying target markets, fulfilling military service specific ad-hoc recruiting and personnel research requests, and consultation from subject matter experts in career decision making and career related behaviors in the Military context.
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Notice history
| Notice | Type | Posted |
|---|---|---|
| Amendment 0005 - Survey and Market Research Services | Solicitation | |
| This notice | Pre-Solicitation |
Similar open opportunities
| Opportunity | Agency | Set-aside | Responses due |
|---|---|---|---|
| DRAFT RFPs – Human Resource Solutions, GEN VI IDIQ Contracts | ACC Rock Island | No set-aside |
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