RFP_250036_Price_Summary_Sheet_Exhbit_B.pdf
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- Solicitation number
- 250036
- Issued by
- Orange County, California
About this file
This is a Price Summary Sheet (Exhibit B) for RFP 250036 issued by the Orange County Transportation Authority (OCTA) for the OC Streetcar Ridership Marketing and Customer Communications Program. The proposal solicits qualified consultants to provide marketing and customer communications services over a two-year initial term, with an option to extend for an additional one-year term from February 1, 2028 through January 31, 2029. The initial term runs through January 31, 2027, with a budget of $200,000 for the two-year initial period. Offerors must acknowledge receipt of the RFP and any addenda, and their proposals shall remain firm for a minimum of 120 days from the date of submission.
Pricing shall be submitted as fully-burdened hourly rates covering all direct costs, indirect costs, taxes, and profits on a time-and-expense basis. Key personnel rate categories for the initial term include Project Manager, Creative Director, and Account Coordinator, with different rate schedules for the option term that include Account Manager, Creative Director, and Account Coordinator. The Price Summary Sheet also requires submission of fully-burdened hourly rates for specialized labor categories including Graphic Design, Copywriter/Content Development, Social Media Planning and Execution, Media Planning and Buying, Market Research, Translation Services, Photography, Photo Manipulation/Retouching, Illustration, and Print Production, each with rates specified for four distinct time periods. Other Direct Costs must be itemized by type, quantity, unit rate, and budget amount, with reimbursement limited to actual cost or the applicable current rate, whichever is less. The Authority will not reimburse consultant hours for invoice preparation and review, local meals, travel time unless pre-approved, or expenses not explicitly included in Exhibit B.
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Text version
RFP 250036
EXHIBIT B
PRICE SUMMARY SHEET
REQUEST FOR PROPOSALS (RFP) 250036
Enter below the proposed price for the services described in the Scope of Work, Exhibit A. Prices shall be fully-burdened rates to include all direct costs, indirect costs, tax, and profits. The Authority’s intention is to award a time-and-expense price contract.
SCHEDULE I --- HOURLY RATE SCHEDULE:
Initial Term: Effective through January 31, 2027
Key Personnel:
Option Term: February 1, 2028 through January 31, 2029
Key Personnel:
Note: For cost analysis purposes, please provide hourly rates for the above designated job categories.
Other Labor Charges:
Job Function
Name
Fully-Burdened Hourly Rates
Effective – 1/31/2026
Fully-Burdened Hourly Rates
2/1/26 – 1/31/2027 Project Manager
Creative Director
Account Coordinator
Name
Fully-Burdened Hourly Rates
2/1/2027 – 1/31/2028
Fully-Burdened Hourly Rates
2/1/28 – 1/31/2029 Account Manager
Creative Director
Account Coordinator
SCHEDULE II ---- OTHER DIRECT COSTS SCHEDULE
Type of ODC Quantity Unit Rate Budget Amount 1.
2.
3.
4.
5.
6.
Additional ODC required and authorized by the Authority but not included in this Agreement will be reimbursed either (a) “At Cost” OR (b) up to the applicable Current Rate listed in this Schedule II, whichever is less.
Supporting documentation must accompany invoice.
*Please note the following:
Intial Term Fully-
Burdened Hourly Rates
Effective – 1/31/2026
Initial Term Fully-
Burdened Hourly Rates
2/1/26 – 1/31/2027
Option Term Fully-
Burdened Hourly Rates
2/1/2027 – 1/31/2028
Option Term Fully-
Burdened Hourly Rates
2/1/28 – 1/31/2029
Graphic Design $___________ $___________ $___________ $___________
Copywriter/Content Development $___________ $___________ $___________ $___________
Social Media Planning and execution $___________ $___________ $___________ $___________
Social Media Planning and execution $___________ $___________ $___________ $___________
Media Planning and Buying $___________ $___________ $___________ $___________
Market Research $___________ $___________ $___________ $___________
Translation Services $___________ $___________ $___________ $___________
Photography $___________ $___________ $___________ $___________
Photo Manipulation/Retouching $___________ $___________ $___________ $___________
Illustration $___________ $___________ $___________ $___________
Print Production $___________ $___________ $___________ $___________
• Authority will not reimburse Consultant for hours charged to perform activities associated with the preparation and review of invoices submitted to Authority.
• Authority will not reimburse Consultant for local meals and travel time, unless previously approved, or any other expenses not included within this Exhibit B.
1. I acknowledge receipt of RFP 250036 and Addenda No.(s) .
2. This offer shall remain firm for days from the date of proposal.
(Minimum of 120)
COMPANY NAME
ADDRESS
TELEPHONE
EMAIL ADDRESS
SIGNATURE OF PERSON
AUTHORIZED TO BIND OFFEROR
NAME AND TITLE OF PERSON
AUTHORIZED TO BIND OFFEROR
DATE SIGNED
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