250036_PS_idedits.doc

This is a Project Scope document for the Orange County Transportation Authority (OCTA) related to the OC Streetcar Ridership Marketing and Customer Communications Program. The scope of work outlines services for a two-year initial term with a total budget of $200,000. The consultant will be responsible for developing and implementing a comprehensive marketing and customer communications strategy to promote ridership of the OC Streetcar system. Key deliverables include market research and analysis, development of marketing materials and campaigns across multiple channels, customer communication strategies, ridership promotion initiatives, and regular reporting on program performance and outcomes.

The project requires the selected consultant to work collaboratively with OCTA staff and stakeholders to ensure alignment with organizational goals and ridership objectives. The consultant must demonstrate experience in transit marketing, customer communications, and public outreach campaigns. Pricing is fixed at $200,000 for the two-year contract term with no renewal options specified in this scope document. The consultant will be expected to provide quarterly progress reports and measurable metrics demonstrating the effectiveness of marketing efforts and customer engagement activities throughout the contract period.