250036_ICE_idedits.pdf
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- Solicitation number
- 250036
- Issued by
- Orange County, California
About this file
This is an Independent Cost Estimate (ICE) prepared by the Orange County Transportation Authority (OCTA) for a marketing services procurement related to the OC Streetcar program. The requestor, Anthony Gavazzi, Marketing Specialist, submitted the estimate on July 14, 2025, to secure a vendor to provide marketing services for OC Streetcar needs. The project has a budgeted cost estimate of $200,000 and is structured as a new contract procurement. The scope includes marketing and customer communications support for a two-year initial term.
The cost estimate breaks down the $200,000 budget across direct labor categories including Account Manager (200 hours at $130/hour = $26,000), Creative Director (515 hours at $140/hour = $72,100), Traffic Manager (100 hours at $120/hour = $12,000), Design & Layout (300 hours at $125/hour = $37,500), Account Planning & Research (100 hours at $120/hour = $12,000), and Copywriting (204 hours at $100/hour = $20,400), totaling $180,000 in direct labor. Additional costs include $10,000 for Photography and $10,000 for Translation services as subcontractor expenses. No overhead rate was applied. The estimate references pricing comparable to a similar Express Lanes consultant contract (#C-2-2392) for substantiation purposes. The document notes that the ICE requires submission to Contracts Administration & Materials Management (CAMM) along with the requisition and scope of work before procurement can commence.
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Text version
INDEPENDENT COST ESTIMATE (ICE)
FA-CAMM-006.docm (07/07/10) Page 1 of 3
INSTRUCTIONS
Complete and submit all three pages to Contracts Administration & Materials Management (CAMM), along with your requisition and scope of work. CAMM will not start the procurement until all three documents have been received.
PART I – GENERAL INFORMATION
Project Description: To secure a vendor to provide marketing service for OC Streetcar needs.
SHADED AREA FOR PROCUREMENT USE ONLY
Assigned Buyer No.:
D/M/WBE%:
Purchase Requisition No.: 35506
New Contract / Procurement
Contract Amendment Contract / PO No.:
Contract Task Order Contract / PO No.:
Option Term Contract / PO No.:
Date: 7/14/2025
Requestor: Anthony Gavazzi Marketing Specialist Phone Ext.: 5389 Name Title
Signature:
Cost Estimate: $ 200,000.00 (include shipping, handling and taxes, if applicable)
PART II – ESTIMATE GUIDE
Please substantiate the estimate using the following information.
Estimate Type Items to Include Where to Find Supporting Information
Services (Other than A&E)
1. Tasks you want done
2. Types of people needed (i.e., supervisor, administrative assistant, other)
3. Positions required (i.e., Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Prevailing wage rate category applied
7. Profit / applied fee
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Estimate Guide Continued ideneau Sticky Note Add FE req #
FA-CAMM-006.docm (07/07/10) Page 2 of 3
Estimate Type Items to Include Where to Find Supporting Information
Architects, Engineers, Designers
1. Tasks you want done
2. Types of people needed (i.e., engineers, administrative assistant, other)
3. Positions (Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Profit / applied fee
7. Overhead rate (%)
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Goods/Equipment 1. Product needed
2. Quantity
3. Unit price
4. Markups, overhead, profit
5. Delivery schedule desired
6. Warranty
1. Vendor survey / market survey
2. Current or past contracts for the same or similar product
3. Historical price and cost data
4. Various published indices
Construction 1. Product needed
2. Labor (at a minimum use Davis Bacon)
3. Materials
4. Bonds
5. Insurance
6. Mobilization
7. Equipment
8. Markups, fringes, overheads, profit
9. Completion schedule
1. “Means Book”
2. “Blue Book”
3. Davis Bacon wage rates / prevailing wages
4. Current or past contracts for the same project
5. Historical price and cost data
Additional Information: Pricing is comparable to similar contract #C-2-2392 for Express Lanes consultant contract.
ideneau Comment on Text Why aren't they using rates under current contract to develop ICE? Why are they referencing a different contract instead?
FA-CAMM-006.docm (07/07/10) Page 3 of 3
PART III – INDEPENDENT COST ESTIMATE
Using the information provided in Part II, prepare the ICE for your procurement.
Use any or all of the categories listed below.
Prepared By: Anthony Gavazzi Date: 7/14/2025
Signature:
DESCRIPTION OF COST ELEMENTS
1. DIRECT LABOR
(List of Labor Categories)
Estimated Hours
Rate Per Hour ($)
Estimated Cost ($)
Total Est.
Cost ($)
Account Manager 200 $ 130.00 $ 26,000.00 Creative Director 515 $ 140.00 $ 72,100.00 Traffic Manager 100 $ 120.00 $ 12,000.00 Design & Layout 300 $ 125.00 $ 37,500.00 Account Planning & Research 100 $ 120.00 $ 12,000.00 Copywriting 204 $ 100.00 $ 20,400.00
Total Direct Labor: $ 180,000.00
2. OVERHEAD
Rate (%)
(use decimal input)
Total Labor ($)
Estimated Cost ($)
Total Est.
Cost ($)
% $ 180,000.00 $ 0.00 $ 0.00
3. MATERIALS/SERVICES (Excluding Information Technology [IT]) Estimated Cost ($)
Total Est.
Cost ($)
Photography $ 10,000.00 $ 10,000.00
4. INFORMATION TECHNOLOGY SUPPORT Estimated Cost ($)
Total Est.
Cost ($)
$ 0.00
Total IT Support: $ 0.00
5. TRAVEL Estimated Cost ($)
Total Est.
Cost ($)
$ $ 0.00
6. SUBCONTRACTOR(S) / CONSULTANT(S) Estimated Cost ($)
Total Est.
Cost ($)
Translation $ 10,000.00 $ 0.00
Total Subcontractor(s) / Consultant(s): $ 10,000.00
7. OTHER DIRECT COSTS Estimated Cost ($)
Total Est.
Cost ($)
$ 0.00 $ 0.00
8. TOTAL ESTIMATED COST: $ 200,000.00
ideneau Sticky Note Missing signature
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