250036_ICE_GMEDITS.pdf
PDF 192 KB Posted
- Solicitation number
- 250036
- Issued by
- Orange County, California
About this file
This document appears to be a supporting exhibit or reference material related to the Orange County Transportation Authority's (OCTA) OC Streetcar Ridership Marketing and Customer Communications Program procurement in California. The file, titled "250036_ICE_GMEDITS.pdf," likely contains technical specifications, editing guidelines, or communications standards relevant to the marketing and customer communications services being solicited. The project seeks qualified consultants to develop and execute a comprehensive ridership marketing and customer communications strategy for the OC Streetcar system over an initial two-year contract term. The procurement carries a total budget of $200,000 for the initial contract period.
The specific contents of the document file itself are not fully detailed in the provided materials, but the file appears to serve as a supporting reference document that bidding consultants would need to review to understand OCTA's technical requirements, branding standards, or communications guidelines. Consultants responding to this opportunity should carefully review all supporting exhibits and addenda to ensure their proposals align with OCTA's established standards and specifications for the marketing and communications services being procured.
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Text version
INDEPENDENT COST ESTIMATE (ICE)
FA-CAMM-006.docm (09/25/15) Page 1 of 3
INSTRUCTIONS
Complete and submit all three pages to Contracts Administration & Materials Management (CAMM), along with your requisition and scope of work. CAMM will not start the procurement until all three documents have been received.
PART I – GENERAL INFORMATION
SHADED AREA FOR PROCUREMENT USE ONLY
Assigned Buyer No.:
D/M/WBE%:
Project Description: To secure a vendor to provide marketing service for OC Streetcar needs
Purchase Requisition No.: R000728
New Contract / Procurement
Contract Amendment Current IFAS Printout Contract / PO No.:
(Required for Amendments)
Contract Task Order
Option Term
Date: 7/14/2025
Requestor: Ryan Armstrong Marketing Manager Phone Ext.:
Name Title
Signature:
Cost Estimate: $ 200,000 (include shipping, handling and taxes, if applicable)
PART II – ESTIMATE GUIDE
Please substantiate the estimate using the following information.
Estimate Type Items to Include Where to Find Supporting Information
Services (Other than A&E)
1. Tasks you want done
2. Types of people needed (i.e., supervisor, administrative assistant, other)
3. Positions required (i.e., Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Prevailing wage rate category applied
7. Profit / applied fee
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Estimate Guide Continued
FA-CAMM-006.docm (09/25/15) Page 2 of 3
Estimate Type Items to Include Where to Find Supporting Information
Architects, Engineers, Designers
1. Tasks you want done
2. Types of people needed (i.e., engineers, administrative assistant, other)
3. Positions (Project Manager, Deputy PM, Senior Engineer / Planner, other)
4. Estimated hours by position
5. Salary / billing rates applied
6. Profit / applied fee
7. Overhead rate (%)
8. Direct expenses
9. Completion schedule
1. Current or past contracts for similar services
2. Other properties / departments doing similar work
3. Historical price and cost data
Goods/Equipment 1. Product needed
2. Quantity
3. Unit price
4. Markups, overhead, profit
5. Delivery schedule desired
6. Warranty
1. Vendor survey / market survey
2. Current or past contracts for the same or similar product
3. Historical price and cost data
4. Various published indices
Construction 1. Product needed
2. Labor (at a minimum use Davis Bacon)
3. Materials
4. Bonds
5. Insurance
6. Mobilization
7. Equipment
8. Markups, fringes, overheads, profit
9. Completion schedule
1. “Means Book”
2. “Blue Book”
3. Davis Bacon wage rates / prevailing wages
4. Current or past contracts for the same project
5. Historical price and cost data
Additional Information: Pricing is similar to existing contract #C-2-2333
Georgia Martinez Comment on Text Was there any escalation to the rates taken into consideration for the budget? Cannot use the same rates from the previous contract because they will be very outdated. Please clarify
FA-CAMM-006.docm (09/25/15) Page 3 of 3
PART III – INDEPENDENT COST ESTIMATE
Using the information provided in Part II, prepare the ICE for your procurement.
Use any or all of the categories listed below.
Prepared By: Date:
Signature:
DESCRIPTION OF COST ELEMENTS
1. DIRECT LABOR
(List of Labor Categories) Estimated
Hours Rate Per Hour ($)
Estimated Cost ($)
Total Est.
Cost ($)
Project Manager 250 $ 130.00 $ 32,500.00 Creative Director 380 $ 135.00 $ 51,300.00 Account Corridinator 152 $ 90.00 $ 13,680.00
Total Direct Labor: $ 97,480.00
2. OVERHEAD
Rate (%)
(use decimal input)
Total Labor ($)
Estimated Cost ($)
Total Est.
Cost ($)
% $ $ 0.00 $ 0.00
3. MATERIALS/SERVICES (Excluding Information Technology [IT]) Estimated Cost ($)
Total Est.
Cost ($)
Photography $ 30,000.00 $ 30,000.00
4. INFORMATION TECHNOLOGY SUPPORT Estimated Cost ($)
Total Est.
Cost ($)
Total IT Support: $ 0.00
5. TRAVEL Estimated Cost ($)
Total Est.
Cost ($)
$ $ 0.00
6. SUBCONTRACTOR(S) / CONSULTANT(S) Estimated Cost ($)
Total Est.
Cost ($)
Total Subcontractor(s) / Consultant(s): $ 0.00
7. OTHER DIRECT COSTS Estimated Cost ($)
Total Est.
Cost ($)
72,520.00
8. TOTAL ESTIMATED COST: $ 200,000.00
Event Planning & Execution. graphic design, media planning, copy writing
Ryan Armstrong 7/14/25
Ryan Armstrong Ryan Armstrong
File details come from the government source that posted it. Updated .