Revised_-_03_02_Digital_Media_Production_4_1_3_Design_and_Engineering_2022_09_06_0003.pdf

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INTERPRETIVE EXHIBIT FABRICATION & INSTALLATION
Solicitation number
140R3022R0014
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This document outlines a federal contract solicitation for interpretive exhibit fabrication and installation services. The Department of the Interior Bureau of Reclamation is seeking proposals for interpretive exhibit fabrication and installation at various project sites. Under solicitation number 140R3022R0014, offerors must have experience designing, fabricating, and installing interpretive exhibits. Proposals are due by September 6, 2022. The contract type is firm fixed price, and the period of performance is one base year with four option years.

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DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 217

September 6, 2022

4.1.3 Design and Engineering Video

Key Message

Engineers took many things into consideration before construction began, ensuring a successful dam that would create the largest reservoir in North America.

Visitor Experience Description

Visitors pass under the eaves of a construction site shed to explore the engineering and design process behind the dam. Visitors see beautiful blueprints and animated video showing the dam coming to life. Visitors are immersed in the engineers’ and designers’ touches as they analyze mapping and designing artifacts.

Media AV – Linear Video

Format Passive Video – Projections on both the table and wall surface

Activation Looping

Audio No

Length 2 minutes

Network Required

Program Production Considerations

• Animated drawings and annotations deliver content

• Use of historic documentation of the dam design process

• Video will coordinate with the physical artifacts/ props on the drawing desk surface

Accessibility Considerations

Text will remain on screen for long enough to accommodate the reading speeds of visitors.

Accessible contrast ratios will be considered for colors.

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 218

September 6, 2022

Content Examples and References

4.1.3 Design and Engineering Video

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 219

September 6, 2022

4.1.3 Design and Engineering Video

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 220

September 6, 2022

4.1.3 Design and Engineering Video

Animation and Composition References

CLICK TO SEE LINK CLICK TO SEE LINK

https://vimeo.com/313998782#t=83s https://vimeo.com/64081910#t=49s

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 221

September 6, 2022

4.1.3 Design and Engineering Video

Visual Design Approach

The intention for this exhibit production is to replicate the visual style of 1920- 30s architectural and engineering drawing sets. Meticulously detailed diagrams and notes form the basis of the typography and linework illustrated and animated in the exhibit. The intersecting surface replicates a drafting table and wall in a similar set up to where a Hoover Dam engineer would have worked.

This division of content is reflected in the visual approach. The table features the “drawn” animation effects appropriate for the surface. The wall is the main location for photos, posted notes, articles, and reference diagrams, all which are arranged as if on an actual office/studio wall.

Typography

The intent of listing the typefaces is not to be restrictive but to provide adequate references to execute the visual approach. The final production should include but is not limited to the following:

50' DIVERSION TUNNELS

Tunnel plug outlets

LONGITUDINAL SECTION

650' � 150' - 170' Deep

Sand and gravel

COFFERDAM

THE STEADY HAND

CLICK TO SEE LINK

https://vod-progressive.akamaized.net/exp=1662505176~acl=%2Fvimeo-prod-skyfire-std-us%2F01%2F1543%2F11%2F282719869%2F1062321538.mp4~hmac=38c37d34a9dc979ecfd2cb2b34ee8ef12d351b546e4fa85ed77cf7a1f193c482/vimeo-prod-skyfire-std-us/01/1543/11/282719869/1062321538.mp4

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 222

September 6, 2022

4.1.3 Design and Engineering Video

Prop Integration

The two projection mapped surfaces will be closely coordinated with the props and set dressing elements in the exhibit. See Section 06 02 Replicated Environments for an overview of the Office Alcove. More specific props and elements are detailed independently in Section 06 07 Props and Set Dressing.

Letter Reference

Once the attract screen fades into the regular sequence, a note on Bureau of Reclamation letter head communicates the context of the projection, grounding visitors who might walk up to the production part-way through.

This letter is constantly visible during the sequences other than the attract.

It communicates to visitors how the projection represents the engineers and architects process in the planning of the Hoover Dam.

Composition

This mock up illustrates the integration of props and the allocation of content to consistent areas in the layout. This format in the mock up takes priority over the storyboard visualizations, which serve to illustrate content sections.

The visual design will continue to be developed during production.

Letter head placement, consistent throughout production on a physical but blank notebook surface, though items may get crossed off and pages might look more worn as the video plays through

Additional notes, illustrations, diagrams or other visuals appear as if written on the “working surface” that is created on the table

Two empty plans are secured onto the wall behind, and projection mapped with relevant details for the stage

A note on the wall provides more written context

More dyanmic work surface

Pinned up references

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 223

September 6, 2022

AV Program Production – Content Development

Area: 4.1 Engineering Ingenuity Exhibit: 4.1.3 Design and Engineering Video

[Note: this projection has no audio for this narrative arc.

The content below is all communicated visually on screen.]

Attract Mode

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam

2. figure out which type of dam is best

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Image TBD]

Wall Plans/ Photos (2)

[Attract screen text] Engineering Ingenuity

Notecard

4.1.3 Design and Engineering Video

Attract Screen / Sub-Area Introduction

The sub-area is introduced in the digital media production, similar to an attract sequence that begins and ends the looping video.

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 224

September 6, 2022

AV Program Production – Content Development

Chapter 1 Where Should We Put the Dam?

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam

2. figure out which type of dam is best

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Images and Animation]

1. On the table surface, a map unfolds. It reveals the Colorado River before the Hoover Dam’s construction. Notes start to write themselves onto the map, with the text describing 2 different possible locations. River route is blue.

2. Zoom on Boulder Canyon. Annotations from surveyors pop up.

3. Zoom on Black Canyon. Annotations from surveyors pop up. A circle is s drawn around site, indicating the selection of Black Canyon as the final location!

Wall Plans/ Photos (2)

1. 2 photos of Colorado River

2. 2 photos of Boulder Canyon

3. 2 photos of Black Canyon

Notecard 1. [No text]

2. Boulder Canyon [animated checklist (1. Can the canyons support the reservoir? 2. Are the canyon walls strong enough? 3. etc.) of factors for dam selection; not all will be checked off]

3. Black Canyon [animated checklist of factors for dam selection; all will be checked off]

[Additional on-screen text to be developed in production phase per photo choices and BOR’s expertise and recommendations.]

4.1.3 Design and Engineering Video

Storyboard

FINAL CHOICE:

BLACK CANYON

Bottom projection onto drawing table

Top projection onto shed wall Notes provide context to story without audio

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 225

September 6, 2022

STRONG ENOUGH FOR

AMOUNT OF WATER?!

TYPES OF DAMS

GRAVITY

SUCCESS

FAILURE

STRONG ENOUGH FOR

AMOUNT OF WATER?!

TYPES OF DAMS

GRAVITY

SUCCESS

FAILURE

GRAVITY ARCH

SUCCESS

FAILURE

GRAVITY AND ARCH ?

Storyboard

4.1.3 Design and Engineering Video

Force diagrams and calculations describe the engineering challenge

Different dam types are “tested” in the map with animated forces

**This storyboard breaks down the work surface animation into two visualizations*

AV Program Production – Content Development

Chapter 2 What Kind of Dam Should We Build?

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam BLACK CANYON

2. figure out which type of dam is best

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Images and Animation]

1. Arch dam: Orthographic drawing of arch dam. Animated lines indicate directions of force. Dam is illustrated into the canyon walls on the vertical surface. Force arrows show structural weaknesses before the failure of each dam type is animated. Scribbles erase or cross out “arch dam.”

2. Gravity dam: Orthographic drawing of gravity dam.Animated lines indicate directions of force. Dam is illustrated into the canyon walls on the vertical surface. Force arrows show structural weaknesses before the failure of each dam type is animated. Scribbles erase or cross out gravity dam.

3. Arch-gravity dam: A new drawing is started, a combination of the previous two types, showing an arch-gravity dam. The sectional drawing appears on the table. Key strengths are called out with arrows and notes before the dam is illustrated into the canyon like the previous tests, but this time the dam withstands the water pressure from the reservoir.

Wall Plans/ Photos (2)

1. Photographs of arch dams

2. Photographs of gravity dams

3. Photographs and orthographic drawings

Notecard 1. Arch dam? [Animated x-through]

2. Gravity dam? [Animated x-through]

3. Arch-gravity dam? [Animated check mark]

[Additional on-screen text to be developed in production phase per photo choices and BOR’s expertise and recommendations.]

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 226

September 6, 2022

HOW DO WE

BUILD THIS

DAM WALL?!

HOW MUCH

CONCRETE?

4.1.3 Design and Engineering Video

Overlay of the block pattern onto the map where the dam will be constructed

Storyboard

AV Program Production – Content Development

Chapter 3 How Will It Work?

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam BLACK CANYON

2. figure out which type of dam is best ARCH-GRAVITY

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Images and Animation]

1. Blueprints of the dam draw themselves, showing the dam and its intake towers, penstocks, spillways, powerhouse, and other details, finishing with a complete blueprint.

Wall Plans/ Photos (2)

1. Photos of Bureau Engineers thinking, tinkering, and drawing.

Notecard [TBD]

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 227

September 6, 2022

WHAT ELSE

NEEDS TO BE

DESIGNED?

Arrows indicate where features go on the final design

4.1.3 Design and Engineering Video

Storyboard

AV Program Production – Content Development

Chapter 4 How Will We Build It?

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam BLACK CANYON

2. figure out which type of dam is best ARCH-GRAVITY

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Images and animation]

1. The plans for the cableways, railroads, diversion tunnels, and concrete mixing plants draw themselves.

2. The plan for layering and placing the concrete blocks draws itself.

3. Some of Frank Crowe’s (concrete release bucket, etc.) patents draw themselves / come to life.

Wall Plans/ Photos (2)

1. Photos of Bureau Engineers thinking, tinkering, and drawing.

2. Photos of Bureau Engineers thinking, tinkering, and drawing.

3. Photos of Frank Crowe along with images of his inventions in action.

Notecard [TBD]

DIVISION 03 DIGITAL MEDIA | SECTION 03 02 DIGITAL MEDIA - PRODUCTION | 03 02 AV Production Document

BUREAU OF RECLAMATION | Hoover Dam Visitor Center 228

September 6, 2022

FINISHING

TOUCHES

Final drawings are “packaged” when the design is finished

Photographs or drawings of Art Deco design details

Storyboard

4.1.3 Design and Engineering Video AV Program Production – Content Development

Chapter 5 How WIll We Make It Attractive?

Memo to Engineers [On-screen Text] Bureau Engineers, We need you to dam the Colorado River:

1. find the best place for the dam BLACK CANYON

2. figure out which type of dam is best ARCH-GRAVITY

3. figure out how the dam will work

4. plan construction

5. make it attractive (if you can)

Work Surface [Images and Animation]

1. Using engineering drafting tools and paper, a drawing of the dam face comes to life, getting more and more elaborate with ornaments of cornices and eagles.

2. Using architectural drafting tools and paper, the gaudy decorations are scratched out, and Art Deco designs are drawn – smooth dam face, smooth intake towers, smooth spillways, etc.

3. A 3D view of the complete, final drawings.

Wall Plans/ Photos (2)

1. Photos of Bureau Engineers thinking, tinkering, and drawing.

2. Photos of Architect Gordon Kaufmann thinking, tinkering, and drawing.

3. A group of BOR engineers together, happy.

Notecard 1. Engineers try art. [Animated x-through]

2. Architects, can you make the dam look good?

3. Final Submission [Animated stamp – “APPROVED”]

File details come from the government source that posted it. Updated .