RFP 23-02 Market Survey Panelist

The Florida Department of Citrus (FDOC), an executive agency of the state of Florida, is seeking a market survey company with online panel communities to obtain data collection from consumers and other specialized target audiences. The objective is to obtain diverse consumer sample sizes that meet time-sensitive demands for ongoing measurement of consumer awareness and attitudes, requiring demographically and geographically representative samples within specified timeframes. The scope of services includes a continuous monthly tracker with an estimated minimum annual sample delivery of 6,000, an annual international survey with an estimated minimum annual sample delivery of 10,000, and other ad-hoc projects. The FDOC has issued a Request for Proposal (RFP) with a budget cap of $225,000 over a 3-year period, with an annual allocation of $75,000. The contract term is for three years, with an optional three-year extension. Evaluation criteria include evidence of financial stability, internal control systems, and compliance with state laws and regulations.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. The solicitation does not provide information on any incumbent vendors or current contractors, nor does it mention any existing infrastructure or technology that requires integration. While the RFP outlines the budget and contract term, it does not provide any additional details on possible award values or ranges.