Market Survey Panelist

The Florida Department of Citrus, a state executive agency, is seeking a market survey company with online panel communities to obtain data collection from consumers and other specialized target audiences. The Department requires a nationally representative sample within specified time frames that include general consumers, specialized target groups, global respondents, and hard-to-reach audiences. The scope of services includes a domestic monthly consumer tracker of 500 responses, an annual international tracker of approximately 9,000 responses across various markets, and ad-hoc surveys with sample sizes between 500-3,000. The Department is seeking a contractor that can provide diverse consumer sample sizes to meet time-sensitive demands for ongoing measurement of consumer awareness and attitudes related to orange juice and grapefruit juice. The contract term is for three years with an optional three-year extension, and the proposal due date is March 1, 2023, with a projected award date of July 1, 2023. The RFP outlines pricing requirements, including a fixed rate fee or cost per interview model to cover the nature and scope of diverse project criteria, with a budget cap of $225,000 over the three-year period.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. It also does not provide details on any incumbent vendors or current contractors, or any existing infrastructure or technology that requires integration. The award will be made to the proposal that best meets the stated criteria, which includes demonstrating financial stability, compliance with state purchasing laws, and experience delivering targeted samples and compiling data.