Location analytics

The City of Torrington, Connecticut, located in Middlesex County, is seeking a Location Analytics product or service through a Request for Proposal (RFP) with solicitation number TLA-039-011723. The primary objective is to obtain comprehensive data analytics that will help the city identify its service area and understand visitor dynamics, specifically focusing on who is visiting Torrington, where they are shopping, and what complementary businesses should be attracted to the area. The desired solution will provide strategic insights to support economic development and business attraction efforts for the city, which serves a larger Micropolitan Area despite having a population of approximately 35,000 residents. The RFP requires vendors to submit detailed proposals that demonstrate their capability to deliver actionable location-based data and analytics. The procurement timeline includes a vendor question and answer period from December 20, 2022, to January 6, 2023, with proposal submissions due by January 17, 2023, at 11:00 AM EST. No faxed or emailed proposals will be accepted, and all bids must remain valid for 90 days. The City reserves the right to award the contract to the bid that best serves the public interest, which may not necessarily be the lowest bid.

The procurement opportunity is designated as an Affirmative Action/Equal Opportunity initiative, with specific encouragement for Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), and Small Business Enterprises (SBEs) to apply. While no specific set-aside percentages are mentioned, the solicitation demonstrates a clear commitment to diverse vendor participation. The RFP does not specify an estimated total contract value or provide information about any incumbent vendors. Payment terms are set at Net 30 days, with delivery terms specified as Free On Board (FOB) Destination. No details are provided about existing technological infrastructure or specific integration requirements for the proposed location analytics solution. The City of Torrington will evaluate proposals based on their potential to provide meaningful insights into the city's service area and economic landscape, with a focus on supporting strategic business attraction and development efforts. The procurement is open to all vendors capable of meeting the city's data analytics requirements, with the ultimate goal of supporting economic growth and understanding the broader regional economic ecosystem.