Recruiting Campaign
Closed Solicitation Posted
- Solicitation number
- W50S77-25-Q-0005
- Agency
-
Texas National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541860 Direct Mail Advertising
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Houston, Texas 77034, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Texas Air National Guard's 147th Attack Wing is soliciting proposals for a comprehensive recruiting campaign designed to improve retention outcomes for Airmen approaching their Expiration Term of Service (ETS). The contractor will develop and execute an optichannel marketing campaign targeting personnel within 12-18 months of their ETS, utilizing multiple communication channels including direct mail, email, SMS, and social media platforms. Key requirements include creating a microsite with personalized landing pages, developing unique Personalized URLs (PURLs) and QR codes for each Airman, and implementing an Automated Marketing Platform to track and personalize communications throughout the campaign. The contractor must deliver at least four personalized emails, one SMS message, and one direct mail postcard per targeted Airman, with all creative materials adhering to Air National Guard brand guidelines. Critical deadlines include a question submission deadline of 9:00 AM CST on August 22, 2025, and a solicitation closing date of 2:00 PM CST on August 27, 2025. The contractor must deploy the full campaign within 45 calendar days of receiving government-provided materials and execute the campaign twice during the performance period while providing monthly analytics reports.
This opportunity carries no set-aside designation and is unrestricted competition with a NAICS code of 541860 (Direct Mail Advertising) and a small business size standard of $22 million. The solicitation does not identify any current incumbents or existing contractors for this requirement. While specific award values are not disclosed in the available documentation, the contract structure is designated as a 12-month Firm-Fixed-Price arrangement. The performance period will commence within 60 days after award, with the primary place of performance located at 14657 Sneider Street, Houston, Texas 77034. The contractor will be required to execute the retention marketing campaign twice during the contract performance period, suggesting a bi-annual campaign cycle designed to capture different cohorts of personnel approaching their service expiration dates.
Notice text
See attachments:
1. Combined Synopsis/Solicitation
2. PWS
3. SCA Wage Determination
Files
| File | Type | Posted |
|---|---|---|
| 2. PWS - Recruiting Campaign.pdf | ||
| 3. SCA WD.pdf | ||
| 1. Combo W50S77-25-Q-0005.pdf |
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