Email Marketing Service for Army Healthcare Recruiting

The contractor shall provide all labor, materials, and equipment to send a government-furnished email and postal marketing message using its Business-to-Business (B2B) database to 72,000 prospects annually. The contractor shall transmit a series of recruitment HTML emails to targeted healthcare professionals and follow-up with a postal mailing. The targeted healthcare professionals shall be between the ages of 22 to 55 with qualifying degrees and licenses in specific medical areas of concern. The contractor shall include refined quarterly corrections and/or replacements for the undeliverable messages and provide quality assurance to ensure the specifics of the requirement.

This procurement shall be solicited as unrestricted. The Federal supply code is R701, Standard Industrial Classification (SIC) is 7331, and North American Industry Classification System Code is 541860 with a size standard of $6.5 million. This will be firm-fixed priced contract. The contract period will be from 1 May 08 through 30 Apr 09, with four one-year option periods. The government anticipates issuing the solicitation on or about the 18 Apr 08. This is an estimated date. The solicitation and all amendments will be posted to the following web site: http://www.knox.army.mil/garrison/doc/default.asp. All questions related to this notice must be submitted in writing and sent via fax to (502) 624-5869 or to the following email address: daniel.hereford@us.army.mil. Specify IFB number and include your complete firm name, streetaddress, city, state, zip code, telephone number, fax number and email address. No paper copies of the solicitation will be issued and no solicitation mailing list will be complied.