NMAAHC Direct Mail and E-Marketing Services

This announcment is open to all businesses regardless of size.  The Smithsonian Institution will award a firm fixed price contract for this project.  The North American Industry Classification Code (NAICS) for this project is 541860.

The Smithsonian Institution (SI) is seeking proposals for direct mail and e-marketing services on behalf of its National Museum of African American History and Culture.  The National Museum of African American History and Culture (NMAAHC) is the national museum for the study and exposition of African American history and culture under the Smithsonian Institution.  NMAAHC is scheduled to open late 2015.  In 2009, NMAAHC launched its National Charter Membership Program as a key component of its overall capital campaign fundraising efforts.   SI is seeking a full service direct mail and e-marketing agency to support the NMAAHC National Charter Membership program, with particular expertise in (1) new member acquisition; (2) retention of current membership; (3) development and implementation of strategy for increased donations from current members; (4) development and implementation of a strategy for the sustainability, growth, and management of a direct mail package and printing program; (5) e-mail marketing services; (6) management of the membership acknowledgement and benefits program; and (7) analysis of member donation behavior to determine strategy to increase individual gift amounts.   This project is a key component of the overall capital fundraising campaign for NMAAHC.  

The Smithsonian Institution is accepting technical and business proposals in response to the solicitation.  Contractors must be registered in the Central Contractor Registration (CCR) prior to award.