Sterling Medical Associates, Inc.

Sterling Medical Associates, Inc., doing business as Healthcare Services Of North America, J.V., provides medical staffing, clinical services, and healthcare facility management to federal agencies as a prime contractor across all major service delivery modalities—Community Based Outpatient Clinic operations, overseas military medical support, behavioral health and traumatic brain injury services, dental and specialty clinical personnel placement, and vocational rehabilitation services. The vendor competes predominantly through full and open competition with no set-aside designations, operating as a for-profit entity headquartered in Cincinnati, Ohio, with a parent company Sterling Medical Corporation and three named subsidiaries (Magnum Medical Overseas JV LLC, Vesa Health & Technology Inc., and Medical America JV LLC).

Sterling Medical's footprint spans 3,074 federal prime awards worth $3.33 billion in combined potential value across 77 distinct customer agencies, concentrated heavily in military and Veterans Affairs healthcare networks. The top five customer agencies by potential value account for 54% of total value: the Department of the Army Medical Command ($451 million across 279 awards), Department of Veterans Affairs Veterans Integrated Service Network 9 ($450 million across 138 awards), Defense Health Agency ($374.7 million across 48 awards), VA VISN 7 ($327.3 million across 61 awards), and VA VISN 4 ($181.4 million across 46 awards). The vendor's award concentration skews toward the VA and Army Medical Command, with significant secondary engagement across Air Forces Europe and Africa (249 awards, $153.7 million) and Navy Bureau of Medicine and Surgery (310 awards, $22.5 million). The top parent vehicle, Federal Supply Schedule V797P4422A (Professional and Allied Healthcare Staffing Services / FSS-621-I), anchors 431 task orders valued at $205 million, demonstrating Sterling Medical's position as a high-volume vendor on the GSA health-care staffing schedule used across civilian and military agencies.

Recent capability work grounded in the source includes operating Community Based Outpatient Clinics at multiple VA locations—notably a $7.9 million delivery order for Tupelo, Mississippi CBOC services (VISN 9, March 2026) and a $29.6 million award from Air Forces Europe and Africa (May 2024) for medical staffing and facility management in Germany under EDIS and ASACS performance work statements. Sterling Medical holds an $86.1 million Defense Health Agency indefinite delivery contract for behavioral health and traumatic brain injury healthcare worker services at overseas locations (Germany, Italy, United Kingdom, other international military installations, ultimate completion February 2029), from which multiple delivery orders have been placed for psychiatrists, psychologists, licensed clinical social workers, speech pathologists, and behavioral health nursing case facilitators. The vendor also maintains a $30.6 million Defense Health Agency contract for dental services in Germany, Italy, Belgium, and South Korea, with recent orders for dental hygienists, general dentists, and pediatric dentists. Additional representative work includes $3.17 million for family practice physician services at Fort Yuma Health Center (Indian Health Service, May 2022, ultimate completion May 2027), $1.19 million for forensic competency evaluation services (Executive Office for Immigration Review, November 2022, ultimate completion November 2027), and $3.59 million for occupational medical support to the Department of State's Diplomatic Security training facility (Bureau of Medical Services, January 2022, ultimate completion July 2027).

Service Contract Inventory data (FY2023–FY2024) shows SCI-reportable invoiced revenue of $89.7 million across 282 FTEs in FY2023 and $44.5 million across 275 FTEs in FY2024, reflecting the subset of federal service contracts above the $150,000 threshold that do not include goods, products, or classified work. On federal service contracts captured in SCI, median government-paid rates run around $81.91 per hour, with rates ranging from a 10th percentile of $49.26 per hour to a 90th percentile of $123.31 per hour, reflecting a mix of clinical specialties from support roles to physician-level providers. The vendor self-performs substantially all SCI-reported hours with zero average sub-engagement across prime contracts, indicating Sterling Medical builds its own delivery teams rather than leaning on subcontractors for core clinical staffing.

Sterling Medical operates almost exclusively as a prime contractor (3,070 of 3,074 awards, 100%) and rarely appears as a subcontractor; the source identifies only four named sub-award positions, all recent (October 2025) with WJM Professional Services LLC as prime, covering emergency department physician services at Cincinnati VA Medical Center, temporary nurse staffing at VA Richmond, medical administrative services at Fairchild Air Force Base, and multi-discipline healthcare services for U.S. Coast Guard clinics nationwide. The vendor's NAICS profile is heavily concentrated in clinical care delivery: Offices of Physicians (except Mental Health Specialists) account for 814 awards, All Other Outpatient Care Centers 411 awards, Offices of Physicians Mental Health Specialists 284 awards, and Vocational Rehabilitation Services 286 awards. Place of performance spans domestic VA and military treatment facilities (Ohio, Tennessee, Mississippi, California, Nebraska, New York, South Carolina, Arizona, and other states), overseas military installations (Germany, Italy, Belgium, South Korea, United Kingdom, Japan), and Indian Health Service facilities.

Activity has remained steady in recent years (46 awards in 2022, 36 in 2023, 47 in 2024, 25 in 2025, 4 in 2026 year-to-date), with 20 awards totaling $68.6 million in combined potential value reaching ultimate completion within the next twenty-four months and facing recompete exposure. The vendor's longest-running awards trace to 1982, indicating an established federal healthcare contracting footprint spanning four decades. Sterling Medical's model prioritizes direct delivery through employment of clinical personnel rather than subcontracting, operates without set-aside positioning, and maintains deep integration with military healthcare and Veterans Affairs networks through multiple single-award and multiple-award indefinite delivery contracts anchoring hundreds of annual delivery orders.