Madison Worldwide Advertising, LLC
Philadelphia, PA Doing business as Cathleen Lewis Consulting
- UEI
- RBSYZN96HHB9
- CAGE
- 8WX05
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- Other NAICS codes in SAM.gov
-
- 115310 Support Activities for Forestry
- 236220 Commercial and Institutional Building Construction
- 237110 Water and Sewer Line and Related Structures Construction
- 238220 Plumbing, Heating, and Air-Conditioning Contractors
- 238330 Flooring Contractors
- 238990 All Other Specialty Trade Contractors
- 325311 Nitrogenous Fertilizer Manufacturing
- 325998 All Other Miscellaneous Chemical Product and Preparation Manufacturing
Show all 60
- 326199 All Other Plastics Product Manufacturing
- 333241 Food Product Machinery Manufacturing
- 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
- 333923 Overhead Traveling Crane, Hoist, and Monorail System Manufacturing
- 333924 Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing
- 334419 Other Electronic Component Manufacturing
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 334519 Other Measuring and Controlling Device Manufacturing
- 336211 Motor Vehicle Body Manufacturing
- 336612 Boat Building
- 336999 All Other Transportation Equipment Manufacturing
- 339920 Sporting and Athletic Goods Manufacturing
- 339992 Musical Instrument Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 423930 Recyclable Material Merchant Wholesalers
- 484210 Used Household and Office Goods Moving
- 512110 Motion Picture and Video Production
- 531120 Lessors of Nonresidential Buildings (except Miniwarehouses)
- 532490 Other Commercial and Industrial Machinery and Equipment Rental and Leasing
- 541360 Geophysical Surveying and Mapping Services
- 541370 Surveying and Mapping (except Geophysical) Services
- 541380 Testing Laboratories and Services
- 541430 Graphic Design Services
- 541490 Other Specialized Design Services
- 541511 Custom Computer Programming Services
- 541519 Other Computer Related Services
- 541613 Marketing Consulting Services
- 541620 Environmental Consulting Services
- 541690 Other Scientific and Technical Consulting Services
- 541820 Public Relations Agencies
- 541890 Other Services Related to Advertising
- 541910 Marketing Research and Public Opinion Polling
- 541922 Commercial Photography
- 541990 All Other Professional, Scientific, and Technical Services
- 561210 Facilities Support Services
- 561621 Security Systems Services (except Locksmiths)
- 561730 Landscaping Services
- 561790 Other Services to Buildings and Dwellings
- 562111 Solid Waste Collection
- 562112 Hazardous Waste Collection
- 562119 Other Waste Collection
- 562219 Other Nonhazardous Waste Treatment and Disposal
- 562910 Remediation Services
- 624190 Other Individual and Family Services
- 811111 General Automotive Repair
- 811114 Specialized Automotive Repair
- 811121 Automotive Body, Paint, and Interior Repair and Maintenance
- 811210 Electronic and Precision Equipment Repair and Maintenance
- 811310 Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
- 811412 Appliance Repair and Maintenance
- 811420 Reupholstery and Furniture Repair
- 812910 Pet Care (except Veterinary) Services
- SAM.gov registration date
- Physical address
- 2313 S 17th St, Philadelphia, PA 19145, USA
- Website
- madisonworldwide.com
- Founded
- 2009
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $211,984 |
| FY2025 | $380,579 |
| FY2024 | $158,088 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $83,582 | |
| 2 | Department of Justice | $41,089 | |
| 3 | Department of the Interior | $28,902 | |
| 4 | Air Force | $28,223 | |
| 5 | Department of Commerce | $19,978 | |
| 6 | Department of Agriculture | $6,798 | |
| 7 | Department of Veterans Affairs | $3,413 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Iris Answers | Jonesboro, GA | 541612 Human Resources Consulting Services |
| Tawakkull LLC | Trooper, PA | 561210 Facilities Support Services |
| GJH Motors LLC | Phoenix, AZ | 811111 General Automotive Repair |
| Cedarville Engineering Group LLC | Pottstown, PA | 541330 Engineering Services |
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About the company
Madison Worldwide Advertising, LLC, doing business as Cathleen Lewis Consulting, is an EDWOSB and HUBZone-certified sole proprietorship based in Philadelphia, Pennsylvania that provides vehicle maintenance and repair, heavy equipment services, environmental remediation, and specialized facility maintenance to federal agencies as a prime contractor on total-small-business-set-aside purchase orders and blanket purchase agreements.
Madison competes exclusively under small-business set-asides across its recent footprint. The vendor holds certifications as an Economically Disadvantaged Women-Owned Small Business (EDWOSB), Women-Owned Small Business (WOSB), and HUBZone Firm, with all twenty recent prime awards designated as total small business set-asides or structured as no-set-aside BPAs. The company has no subcontract work in the source record and operates entirely as a prime contractor.
Capability concentration sits in automotive and heavy equipment repair and maintenance. Representative named work includes a $417,895 Army Corps of Engineers Sacramento District order for placement of large woody material at the Yuba River (August 2024), a $102,998 Fish and Wildlife Service Region 8 contract for palm removal at Moapa Valley National Wildlife Refuge in Nevada (August 2025), a $94,558 TACOM Life Cycle Management Command order for ACCO hoist crane repair at Sierra Army Depot (December 2024), a $60,446 National Park Service Intermountain Region mold removal contract at Petrified Forest National Park (July 2024), and multiple vehicle collision repair and maintenance orders ranging from $3,412 to $45,752 across the Department of Interior, Department of Agriculture, Department of Veterans Affairs, Defense Logistics Agency, and Marine Corps. The source characterizes prior contract experience spanning vehicle repair, maintenance, and environmental remediation work.
Customer concentration skews to the Department of the Interior Fish and Wildlife Service. FWS Region 6 anchors 99% of combined potential value with two awards totaling $24 million—a $12 million vehicle maintenance and repair BPA (May 2026) and a $12 million heavy equipment services BPA (May 2026), both running through 2036 across Region 6 (Montana, Wyoming, North Dakota, South Dakota, Kansas, Nebraska, Colorado, Utah). FWS Region 4 holds a $10 million vehicle maintenance and repair BPA (April 2026) running through 2036 covering twelve southeastern states and territories. The remaining seventeen customer agencies account for under 1% of dollars and represent transactional purchase-order work. The top-customers-by-award-count ranking reflects broader federal engagement (nineteen distinct agencies touched), but by dollar magnitude the vendor is heavily concentrated on FWS multi-year maintenance vehicles.
Madison holds four blanket purchase agreements as prime vehicles. The two FWS Region 6 BPAs (established May 2026, $12 million ceiling each, through 2036) cover vehicle maintenance and repair and heavy equipment services across the Mountain West region. The FWS Region 4 BPA ($10 million ceiling, April 2026, through 2036) covers vehicle maintenance and repair across the Southeast and territories. The Air Force Defense Finance and Accounting Service BPA ($250,000 ceiling, November 2025, through November 2030) covers public address support services at Hurlburt Field, Florida. No task orders are yet invoiced against these vehicles; the ceiling values represent authorized spending headroom.
Activity has grown from five awards in 2024 to eight in 2026, though only $722 thousand of the $35.2 million combined potential value has been obligated—a 2% invoiced-to-ceiling ratio reflecting the recent establishment of large-ceiling BPAs still ramping. Two awards with completion dates in the next twenty-four months carry combined potential value of $44 thousand, representing minimal recompete exposure in that window; the three multi-year BPAs extend through 2030–2036. Primary NAICS distribution splits across commercial and industrial machinery repair (4 awards), general automotive repair (3 awards), and automotive body/paint repair (3 awards), with PSC codes concentrating on vehicle and equipment maintenance and repair. Work is performed at multiple dispersed locations including Philadelphia; Smartsville, California; Herlong, California; Quantico, Virginia; Kotzebue, Alaska; and various national parks, wildlife refuges, and field offices across federal region footprints.
SBA capabilities narrative
We are an EDWOSB Certified company with PR experience that we are bringing to the Federal Government. The agency owner spent the 25+ years prior to starting Madison Worldwide with brands such as Hilton Hotels, the Olympics, the TED Conference, Starbucks, and XPrize Foundation among others. We are also a big believer in analytics. They are the only way to prove what marketing tactics are working for your agency department. Every government agency is unique and although there are tactics that work better than others constant message testing, and utilization of unique tools and strategies and A/B testing should always be employed.
As you will note, the agency background is both broad and deep and involves a wide variety of marketing and public relations and overall communications consulting including entertainment marketing, heavy online marketing, experiential/event marketing, traditional advertising, guerrilla marketing, social media and other forms of emerging media
Quick answers
Is Madison Worldwide Advertising, LLC registered in SAM.gov?
Yes. Madison Worldwide Advertising, LLC's SAM.gov registration is active through August 4, 2027.
How much has Madison Worldwide Advertising, LLC received in federal contracts?
Federal contracts obligated $380,579 to Madison Worldwide Advertising, LLC in fiscal year 2025 and $750,651 in fiscal years 2023 through 2027.
How does Madison Worldwide Advertising, LLC rank among federal contractors?
Madison Worldwide Advertising, LLC ranked #20 in NAICS 54192, #22 in PSC F019 and #56 in PSC 2340 in FY2025.
What is Madison Worldwide Advertising, LLC's most recent federal award?
Madison Worldwide Advertising, LLC's most recent federal contract award is The national oceanic and atmospheric administration (NOAA) requires the rental of one fully furnished residential… (1333MF26P0110), from National Oceanic and Atmospheric Administration, on December 27, 2026.
On GovTribe
See Madison Worldwide Advertising, LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors