Madison Worldwide Advertising, LLC
Philadelphia, PA Doing business as Cathleen Lewis Consulting
- UEI
- RBSYZN96HHB9
- CAGE
- 8WX05
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- NAICS codes registered in SAM.gov
-
- 541810 Advertising Agencies Primary
- 115310 Support Activities for Forestry
- 236220 Commercial and Institutional Building Construction
- 237110 Water and Sewer Line and Related Structures Construction
- 238220 Plumbing, Heating, and Air-Conditioning Contractors
- 238330 Flooring Contractors
- 238990 All Other Specialty Trade Contractors
- 325311 Nitrogenous Fertilizer Manufacturing
Show all
- 325998 All Other Miscellaneous Chemical Product and Preparation Manufacturing
- 326199 All Other Plastics Product Manufacturing
- 333241 Food Product Machinery Manufacturing
- 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
- 333923 Overhead Traveling Crane, Hoist, and Monorail System Manufacturing
- 333924 Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing
- 334419 Other Electronic Component Manufacturing
- 334512 Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use
- 334519 Other Measuring and Controlling Device Manufacturing
- 336211 Motor Vehicle Body Manufacturing
- 336612 Boat Building
- 336999 All Other Transportation Equipment Manufacturing
- 339920 Sporting and Athletic Goods Manufacturing
- 339992 Musical Instrument Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 423930 Recyclable Material Merchant Wholesalers
- 484210 Used Household and Office Goods Moving
- 512110 Motion Picture and Video Production
- 531120 Lessors of Nonresidential Buildings (except Miniwarehouses)
- 532490 Other Commercial and Industrial Machinery and Equipment Rental and Leasing
- 541360 Geophysical Surveying and Mapping Services
- 541370 Surveying and Mapping (except Geophysical) Services
- 541380 Testing Laboratories and Services
- 541430 Graphic Design Services
- 541490 Other Specialized Design Services
- 541511 Custom Computer Programming Services
- 541519 Other Computer Related Services
- 541613 Marketing Consulting Services
- 541620 Environmental Consulting Services
- 541690 Other Scientific and Technical Consulting Services
- 541820 Public Relations Agencies
- 541890 Other Services Related to Advertising
- 541910 Marketing Research and Public Opinion Polling
- 541922 Commercial Photography
- 541990 All Other Professional, Scientific, and Technical Services
- 561210 Facilities Support Services
- 561621 Security Systems Services (except Locksmiths)
- 561730 Landscaping Services
- 561790 Other Services to Buildings and Dwellings
- 562111 Solid Waste Collection
- 562112 Hazardous Waste Collection
- 562119 Other Waste Collection
- 562219 Other Nonhazardous Waste Treatment and Disposal
- 562910 Remediation Services
- 624190 Other Individual and Family Services
- 811111 General Automotive Repair
- 811114 Specialized Automotive Repair
- 811121 Automotive Body, Paint, and Interior Repair and Maintenance
- 811210 Electronic and Precision Equipment Repair and Maintenance
- 811310 Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
- 811412 Appliance Repair and Maintenance
- 811420 Reupholstery and Furniture Repair
- 812910 Pet Care (except Veterinary) Services
- SAM.gov registration date
- Physical address
- 2313 S 17th St, Philadelphia, PA 19145, USA
- Website
- madisonworldwide.com
- Founded
- 2009
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| The national oceanic and atmospheric administration (NOAA) requires the rental of one fully furnished residential… | National Oceanic and Atmospheric Administration | $19,978 | |
| Front and rear-end collision repairs for a 2024 ford f-150 XL supercab | Oregon-Washington Region | $23,702 | |
| Water lab inspection | Forest Service | $6,798 | |
| Chiller maintenance service | Metropolitan Detention Center Brooklyn | $41,089 | |
| F-350 a/c compressor replacement. | Veterans Integrated Service Network 15 | $3,413 |
About Madison Worldwide Advertising, LLC
Madison Worldwide Advertising, LLC (doing business as Cathleen Lewis Consulting) is a Philadelphia-based sole proprietorship that delivers specialized maintenance, repair, and procurement services to federal agencies as a prime contractor. The vendor holds SBA certifications as an Economically Disadvantaged Women-Owned Small Business (EDWOSB), Women-Owned Small Business (WOSB), and HUBZone Firm, and competes predominantly under total small business set-asides on purchase orders, with recent work spanning automotive repair, heavy equipment maintenance, facility services, and environmental remediation.
Across eighteen recent prime awards, Madison Worldwide has demonstrated a portfolio spanning vehicle maintenance and repair (general automotive, body and paint, collision restoration), specialized equipment servicing (ice machines, chillers, HVAC systems, hoist cranes), environmental services (mold remediation, hazardous tree removal, large woody material placement, palm removal), fine art photography documentation, and procurement of capital goods (snowmobiles, vehicles). Representative work includes a $417,895 firm fixed-price contract with the Army Corps of Engineers (awarded August 2024) for placement of large woody material at the Yuba River in California; a $102,998 total small business set-aside with the Fish and Wildlife Service for palm removal at Moapa Valley National Wildlife Refuge in Nevada (awarded August 2025, performance through March 2029); a $94,558.62 time-and-materials purchase order from TACOM for ACCO hoist crane repair at Sierra Army Depot (awarded December 2024); a $60,446.96 mold removal contract with the National Park Service at Petrified Forest (July 2024); and a $45,752 total small business set-aside for procurement of two 2026 snowmobiles to the Alaska Region (September 2025).
Customer concentration skews heavily toward Department of Interior bureaus. The Department of Interior Fish and Wildlife Service Region 6 accounts for two awards with $24 million combined potential value—both Blanket Purchase Agreements for vehicle maintenance and heavy equipment services running through May 2036—dominating 99% of the vendor's combined potential value. Fish and Wildlife Service Region 4 holds a $10 million BPA for vehicle maintenance and repair across twelve southeastern and Caribbean states (awarded April 2026, completion May 2036). The remaining sixteen distinct customer agencies (including the Army Corps of Engineers, National Park Service, Bureau of Land Management, Forest Service, Air Force, Marine Corps, Federal Bureau of Prisons, Department of Veterans Affairs, and Defense Logistics Agency) account for relatively small individual awards in the thousands to low hundreds of thousands of dollars. Activity has grown modestly—five awards in 2024, seven in 2025, six in 2026 year-to-date—with only two awards reaching ultimate completion within the next twenty-four months (combined potential value of $49 thousand), indicating minimal near-term recompete exposure.
The vendor's recent vehicle-maintenance BPA positions (Fish and Wildlife Service Regions 4 and 6, plus a $250,000 public address support BPA with Air Force Defense Finance and Accounting Service at Hurlburt Field awarded November 2025) establish standing offer capacity for multiple federal customers in automotive diagnostics, fluid services, electronics, cooling systems, engine work, and body repair across defined geographies. No subcontract work is present in the source. NAICS concentration runs to commercial and industrial machinery repair (four awards), general automotive repair (three awards), and automotive body and paint services (two awards), with supporting work in forestry services and specialty trades.
SBA capabilities narrative
We are an EDWOSB Certified company with PR experience that we are bringing to the Federal Government. The agency owner spent the 25+ years prior to starting Madison Worldwide with brands such as Hilton Hotels, the Olympics, the TED Conference, Starbucks, and XPrize Foundation among others. We are also a big believer in analytics. They are the only way to prove what marketing tactics are working for your agency department. Every government agency is unique and although there are tactics that work better than others constant message testing, and utilization of unique tools and strategies and A/B testing should always be employed.
As you will note, the agency background is both broad and deep and involves a wide variety of marketing and public relations and overall communications consulting including entertainment marketing, heavy online marketing, experiential/event marketing, traditional advertising, guerrilla marketing, social media and other forms of emerging media
Quick answers
What is Madison Worldwide Advertising, LLC's UEI?
Madison Worldwide Advertising, LLC's Unique Entity ID (UEI) in SAM.gov is RBSYZN96HHB9.
What is Madison Worldwide Advertising, LLC's CAGE code?
Madison Worldwide Advertising, LLC's CAGE code is 8WX05.
What is Madison Worldwide Advertising, LLC's primary NAICS code?
Madison Worldwide Advertising, LLC's primary NAICS code is 541810 (Advertising Agencies).
Where is Madison Worldwide Advertising, LLC located?
Madison Worldwide Advertising, LLC's physical address in SAM.gov is 2313 S 17th St, Philadelphia, PA 19145, USA.
Is Madison Worldwide Advertising, LLC registered in SAM.gov?
Yes. Madison Worldwide Advertising, LLC's SAM.gov registration is active through August 4, 2027.
What is Madison Worldwide Advertising, LLC's most recent federal award?
Madison Worldwide Advertising, LLC's most recent federal contract award is The national oceanic and atmospheric administration (NOAA) requires the rental of one fully furnished residential… (1333MF26P0110), from National Oceanic and Atmospheric Administration, on December 27, 2026.
On GovTribe
See Madison Worldwide Advertising, LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors