Advertising/marketing services
Ended Purchase Order Awarded Last action
- Contract number
- W912LC22P0031
- Awardee
-
Kroenke Sports & Entertainment, LLC UEI CJJ2M36NA236
- Awarding agency
-
Colorado National Guard
Army National Guard, Department of Defense
- Obligated
- $630,000
Award facts
- Opportunity
-
- R&R KSE Advertising Special Notice · W912LC22Q0048 · Posted Aug 25, 2022
- Contract value 100% obligated
- $630,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Denver, CO 80204, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $210,000 | |
| Exercise an Option | $210,000 | |
| Original award | $210,000 |
About this award
The Colorado Army National Guard awarded a $630,000 firm fixed-price purchase order to Kroenke Sports & Entertainment, LLC for advertising and marketing services spanning from September 2022 through September 2025, inclusive of a one-year base period and two option years. This non-competitive sole source contract leverages Kroenke Sports & Entertainment's ownership and operation of professional sports franchises—specifically the Colorado Avalanche and Denver Nuggets—to deliver targeted military recruitment messaging. The performance work statement specifies social media advertising, email campaigns, banner advertisements, and content placements across both teams' digital platforms, with monthly reporting requirements to track campaign performance and engagement metrics.
The contract carries no set-aside designation and represents a specialized application of professional sports partnerships to support military recruitment objectives. Kroenke Sports & Entertainment, a Denver-based for-profit organization registered as a federal contractor since August 2017, has established itself as a dedicated marketing and communications partner for defense recruitment missions. This award is part of the company's broader engagement with military recruiting initiatives, demonstrating the Colorado Army National Guard's strategy of utilizing sports entertainment platforms and fan engagement channels to reach and recruit new soldiers within the Rocky Mountain region.
Quick answers
Who was awarded contract W912LC22P0031?
W912LC22P0031 was awarded to Kroenke Sports & Entertainment, LLC by Colorado National Guard (Army National Guard) on September 25, 2022.
How much is contract W912LC22P0031 worth?
The government has obligated $630,000 on W912LC22P0031.
Was contract W912LC22P0031 competed?
The extent of competition for W912LC22P0031 was not competed under sap. The government received 1 offer.
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