Henderson.shapiro, Inc.
Roswell, GA
- UEI
- VWNGFENVXJB5
- CAGE
- 99CU3
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- SBA certifications
-
Women-Owned Small Business· Current
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 1875 Old Alabama Rd STE 910, Roswell, GA 30076, USA
- Website
- hendersonshapiro.com
- Founded
- 1994
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $2,499 |
| FY2025 | $57,419 |
| FY2024 | $128,195 |
| FY2023 | $52,068 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of the Army | $2,499 |
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| RRB june BPA call | Georgia National Guard (ARNG) | $2,499 | |
| RRB - BPA call JUN HSP 46 | Georgia National Guard (ARNG) | $5,329 | |
| BPA call JAN HSP | Georgia National Guard (ARNG) | $2,650 | |
| BPA call DEC HSP | Georgia National Guard (ARNG) | $633 | |
| RRB BPA call 27-29 | Georgia National Guard (ARNG) | $2,965 |
Latest 5 listed here. See the rest on GovTribe.
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About the company
Henderson.shapiro, Inc., a women-owned small business based in Roswell, Georgia, provides advertising and marketing services exclusively to the Department of the Army as a prime contractor, competing entirely under small-business set-asides on a single blanket purchase agreement.
The company holds a $250,000 multiple-award BPA titled "RRB ADVERTISING BPA" (contract W912JM23A0001), effective through July 10, 2028, against which the Army has issued 26 task orders since July 2023. Henderson.shapiro's work scope centers on advertising and marketing support for the Army's Recruiting and Retention Battalion, including high school sports program sponsorships, promotional materials, catered meals, and the "Positive Athlete" recruitment initiative, performed primarily in Marietta, Georgia and surrounding regions. Representative call orders include a $22,500 award in September 2023 for the Positive Athlete program (total small business set-aside), a $20,075 award in December 2024 for high school sports program advertising (total small business set-aside), a $19,271 award in August 2024 for North Gate High School sponsorship (total small business set-aside), and a $15,362 award in January 2025 for high school sports program services (total small business set-aside). The most recent award, issued June 10, 2026, is a $2,499 BPA call under the same vehicle (total small business set-aside) with completion by June 30, 2026.
All 27 awards in the source derive from the single RRB ADVERTISING BPA vehicle; the company has no subcontract footprint. Customer concentration is absolute — the Department of the Army accounts for 100% of awards and combined potential value ($490 thousand across all awards). Activity peaked in 2024 with 15 awards, then declined to five awards in 2025 and one award thus far in 2026. Combined potential value across all awards stands at $490 thousand, with $240 thousand (49%) obligated to date. The contract footprint is classified under Public Relations Agencies (NAICS, 27 awards) and Support-Management: Advertising (PSC, 18 awards). Henderson.shapiro competes exclusively under total small business set-asides on individual call orders; the parent BPA itself carries no set-aside designation, but the Army has reserved most task orders for small business participation.
SBA capabilities narrative
Henderson Shapiro, Inc. is a full service marketing/advertising/promotions agency specializing in the technology, healthcare and pharma, construction and real estate industries.
Quick answers
Is Henderson.shapiro, Inc. registered in SAM.gov?
Yes. Henderson.shapiro, Inc.'s SAM.gov registration is active through February 19, 2027.
Which SBA certifications does Henderson.shapiro, Inc. hold?
Henderson.shapiro, Inc. holds Women-Owned Small Business certification from the SBA.
How much has Henderson.shapiro, Inc. received in federal contracts?
Federal contracts obligated $57,419 to Henderson.shapiro, Inc. in fiscal year 2025 and $240,181 in fiscal years 2023 through 2027.
How does Henderson.shapiro, Inc. rank among federal contractors?
Henderson.shapiro, Inc. ranked #38 in NAICS 54182 in FY2025.
What is Henderson.shapiro, Inc.'s most recent federal award?
Henderson.shapiro, Inc.'s most recent federal contract award is RRB june BPA call (W912JM26FA012), from Georgia National Guard (ARNG), on June 10, 2026.
On GovTribe
See Henderson.shapiro, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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