RFP 20075 - Creative Services

The Oregon State Lottery is conducting a Request for Proposals (RFP #20075) for comprehensive creative marketing services, seeking a qualified firm to provide strategic planning, account management, creative development, and production planning and execution. The contract will cover creative services for Oregon Lottery advertising campaigns, including 3-4 campaigns per year requiring television and radio, plus 3-5 longform documentary-style videos annually. Proposers must be headquartered and staffed within Oregon or southwestern Washington, employ a minimum of five full-time staff, and demonstrate at least $1 million in yearly gross revenues for Oregon-focused services over the past three calendar years. Evaluation criteria will include the proposer's company profile, capability to deliver services, corporate cultural fit, value-added services, and cost. Key proposal submission dates include a changed proposal due date of January 5, 2024, at 4:00 PM (PT), with potential optional Phase Three presentations for finalist firms. The Lottery anticipates awarding a five-year master agreement with potential extensions to the highest-ranked proposer.

The RFP includes specific requirements for Certified Disadvantaged Business participation through the Oregon Certification Office for Business Inclusion and Diversity (COBID), encouraging opportunities for minority-owned, woman-owned, service-disabled veteran-owned, and emerging small businesses. Proposers must detail their outreach plans and potential subcontracting opportunities with certified firms. The procurement involves extensive background investigations and sensitive procurement vendor disclosures, requiring comprehensive personal and organizational information from potential contractors. While no specific incumbent is mentioned, the Lottery will require successful proposers to complete multiple mandatory forms, including Disclosure Exemption Affidavits, Procurement Pre-Assessment Checklists, Sensitive Procurement Vendor Disclosures, and Personal Disclosure forms. Although a specific contract value is not explicitly stated, the RFP suggests a substantial engagement with multiple campaign productions and ongoing strategic services, indicating a potentially significant contract opportunity for the selected creative services firm.