20075_Attachment RT5 - Cost Proposal_(12-06-23).docx

RFP # 20075

RFP # 20075: CREATIVE Services – RT5

Attachment RT5 – Cost Proposal Creative Services:

Cost proposal information must be provided in the table below. Proposer shall provide its cost information for each line item listed in the table. Cost proposals that do not include all the pricing requested may result in a score of zero. Do not change any of the completed cells. Any changes to the completed cells could lead to disqualification of the Proposal.

1.0 Creative and Production Fees:

Lottery is interested in exploring a variety of compensation arrangements. For each of the following scenarios, Proposer shall provide its best pricing estimate based on the information provided.

Review the “Play It Forward – State Parks” video and the corresponding audio that have been developed and produced in collaboration with Lottery in both English and Spanish versions within the past eighteen months. Proposer may access the video and radio spots via the links provided below:

Spanish Video (30): https://youtu.be/k_HA6jyCTQ0 English Video (30): https://youtu.be/nldo7Ra4nw8 Spanish Audio (30): https://youtu.be/QwJlXuID33o English Audio (30): https://youtu.be/ZPlazBuLBN8

Proposer shall provide its best cost estimates and the assumptions Proposer used to build them for each of the following:

1.1 For Video:

1.1.1 Concept Fee: Inclusive of Proposer’s time from concept to pre-production. Fee should include Proposer’s time to concept, write, storyboard, source director, present concepts, create estimates and other associated costs.

1.1.2 Production Fee: Inclusive of Proposer’s time for scouting, casting, overseeing production, music, and edit.

1.1.3 Production: Out of pocket costs to produce final video exclusive of talent.

1.2 For Radio:

1.2.1 Concept Fee: Inclusive of Proposer’s time from concept to pre-production. Fee should include Proposer’s time to concept, script, and other associated costs.

1.2.2 Production Fee: Inclusive of Proposer’s time for casting, overseeing session, music and edit.

1.2.3 Production: Out of pocket costs to produce final audio exclusive of talent.

1.3 For Digital:

1.3.1 Creative Fee: Inclusive of Proposer’s time from concept to pre-production. Fee should include Proposer’s time to concept, write, design, present mockups, and other associated costs.

1.3.2 Production Fee: Inclusive of Proposer’s time to design, animate, code, program, test, and other associated production costs.

2.0 Hourly Rates: Proposer shall provide its proposed hourly rate for each Key Person Role listed below and as described in RFP Section 4.5.3. For purposes of completing this Attachment RT5, Proposer shall provide its proposed hourly rates only for the Key Person Roles listed in the table below. Proposer shall not include alternative or additional Key Person Roles as part of its response to this Attachment RT5.

3.0 Blended Hourly Rate: Proposer shall provide its proposed blended hourly rate for Creative Services described in the RFP.

4.0 Monthly Retainer: Proposer shall provide its proposed retainer amount for ongoing Strategic Planning, Account Management, and Master Storage Services as described in RFP Section 3.1.8 (“Proposed Monthly Retainer”). Proposer shall state the number of hours included in the Proposed Monthly Retainer in the space provided below (“Proposed Number of Hours”). Proposer shall multiply the Proposed Number of Hours by Proposer’s blended hourly rate to calculate its Proposed Monthly Retainer amount. For purposes of this RFP:

4.1 The Proposed Monthly Retainer should include any costs not associated with individual projects. In other words, all hours that would not be included in fees for the following Services under a Work Order Contract:

4.1.1 Creative Development Services as described in RFP Section 3.1.3.

4.1.2 Production Planning and Execution Services as described in RFP Section 3.1.4.

4.1.3 Additional Creative Services as described in RFP Section 3.1.7.

4.2 The Proposed Monthly Retainer should be based on Proposer’s anticipated volume of work to support services related to concept and production for approximately four (4) omnichannel product/brand campaigns and four to six (4-6) digital-only beneficiary campaigns, each with varying complexity and length, per calendar year.

5.0 Proposer’s Total Cost: The proposed total cost will equal the sum of all costs listed in the table below (“Total Cost”). The SPC shall calculate Proposer’s Total Cost amount and apply this amount as part of the cost evaluation process described in RFP Section 5.9.2.5, Cost Scoring.

PROPOSER NAME:

Section 1.0: Creative and Production Fees

For Video:

Video Concept Fee:

Video Production Fee:

Video Production:

For Radio:

Radio Concept Fee:

Radio Production Fee:

Radio Production:

For Digital:

Digital Concept Fee:

Digital Production Fee:

Project Manager Hourly Rate

Section 3.0: Blended Hourly Rate

Section 4.0: Proposed Monthly Retainer

Proposed Number of Hours:

_____________ hours

Proposed Monthly Retainer:

(The Proposed Monthly Retainer equals the Proposed Number of Hours multiplied by Proposer’s blended hourly rate) image1.jpeg