RFP 20075_Addendum_Five_clean_(2-26-24)~1.pdf
PDF 278 KB Posted
- Attached to
- RFP 20075 - Creative Services
- Solicitation number
- S-177000-00008875
- Issued by
- Marion County, Oregon
About this file
This document is Addendum Five to Request for Proposal (RFP) #20075 for Creative Services issued by the Oregon Lottery. The addendum modifies Section 5.9.2.6 of the RFP to outline the criteria for the optional Phase Three presentations, which include research and strategic thinking, creativity and innovation, brand fit, contextual integration across media channels, and cost. The RFP is seeking proposals from qualified firms with expertise in delivering creative marketing services for the Oregon Lottery, which serves the jurisdictions of Marion County and the city of Salem.
The addendum also amends the language in Section 5.13 of the RFP regarding the evaluation of Finalists that advance to the optional Phase Three presentations. No written acknowledgment of the addendum is required. The RFP does not provide any additional details regarding pricing terms, set asides, incumbents, funding requirements, or other salient information.
View the file
Other files
Show all 21
On GovTribe
Work with this file
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
RFP # 20075 – Creative Services Addendum Number Five Date: 02/26/24
This Addendum Number Five modifies Request for Proposal # 20075 (“RFP”) only to the extent indicated herein. All other areas not specifically mentioned or affected by this Addendum Number Five shall remain in full force. This Addendum Number Five is incorporated into the original RFP by this reference.
1. RFP, Section 5.9.2.6, Optional Phase Three Presentations, is deleted in its entirety and replaced with the following:
“5.9.2.6 Optional Phase Three Presentations
Criteria Question Examples of considerations Weight Research & Strategic Thinking
Did Proposer justify its choices and research into the game, audiences, Oregon Lottery etc.?
Target audience, key messaging, game play, research insights, state/regional vs national context, language, calls to action, inclusiveness.
25%
Creativity & Innovation
Does the concept presented demonstrate a unique or interesting creative implementation to a stated creative strategy?
Demonstration of authenticity, ability to effectively reach target market(s), , vision, uniqueness of message/concept.
30%
Brand Fit Does the presented concept align with and reinforce the Lottery brand?
Good fit with stated requirements and demonstrated ability to meet Oregon Lottery corporate culture and requirements.
20%
Contextual Integration Across Media Channels
How well does the proposed creative work within the tone/language/limits of each channel?
Are messages in-line for the intended channel, organizational considerations, or placement?
15%
Cost How does Proposer’s costs compare to market and other Proposers?
How well does Proposer’s estimated costs for development and production
10% of its Phase Three Assignment align with its Cost Proposal?
How well do the estimated costs assumptions, and associated explanations demonstrate Proposer’s knowledge delivering similar campaigns or services?
2. RFP, Section 5.13, Optional Phase Three Selection, third sentence, is amended as follows (deleted language is represented with strikethrough, new language is in bold):
“Lottery will evaluate Proposers that advance to Phase Three (“Finalists”) using the optional Phase Three presentation criteria set forth in Section 5.9.2.6. 5.9.2.5.”
Written acknowledgement of receipt of this Addendum Five IS NOT required.
Addendum Number Five prepared by:
Julie Schmoyer Procurement and Contracts Analyst Oregon State Lottery
The undersigned hereby acknowledges receipt of this Addendum Number Five for RFP# 20075 and agrees to be bound by the conditions therein.
Company Name:
Signature:
Title:
Date:
File details come from the government source that posted it. Updated .